free shipping on all orders over $30 - free gift with purchase 🚕 😃 hellofriends become a member!

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

hello shop

naturally friendly™ toothpaste that will have kids rushing to brush without the fuss

our naturally friendly kids toothpastes prevent cavities, remove plaque, strengthen enamel, polish and brighten, and do away with brush-time negotiations once and for all.


Signup to our newsletter and be the first to hear about awesome offers and promotions.

let's be friends

be the first to hear about our awesome new products, offers, and promotions.

add some friendly to your inbox

skip for now
let's be friends

need a reason to crack a smile?

save money, brush happy!

get coupon