free shipping on all orders over $30 - free gift with purchase 🚕 😃 hellofriends become a member!

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

hello shop

naturally friendly™ toothpaste that will have kids rushing to brush without the fuss

our naturally friendly kids toothpastes prevent cavities, remove plaque, strengthen enamel, polish and brighten, and do away with brush-time negotiations once and for all.

kids

view full details

unicorn kids toothpaste with fluoride

bubble gum flavor with enchanting sparkles
we are temporarily asking that you purchase up to 5 tubes as we catch up with all of the requests!
we are temporarily asking that you purchase up to 5 tubes as we catch up with all of the requests!
$4.49
subscribe
kids dragon dazzle toothpaste view full details
new

kids dragon dazzle toothpaste

blue raspberry flavor with dazzling sparkles
$4.49
view full details
new

kids juicy grape fluoride toothpaste
$4.49
subscribe
view full details

strawberry toothpaste

with natural flavor + fluoride
$4.49
subscribe
view full details

kids watermelon

fluoride free + natural flavor
$4.49
subscribe
view full details

teething gel

soothing + grooving
$5.99
subscribe
strawberry travel pack view full details

kids strawberry travel pack

travel buddies for your travel buddy.
$7.50
subscribe
toddler bundle view full details

toddler training bundle

friendly to the core.
$6.99
view full details

toddler training toothpaste

out of stock
subscribe
view full details

blue raspberry toothpaste

out of stock
subscribe
Signup to our newsletter and be the first to hear about awesome offers and promotions.

let's be friends

be the first to hear about our awesome new products, offers, and promotions.

add some friendly to your inbox

skip for now
let's be friends

need a reason to crack a smile?

save money, brush happy!

get coupon