say hello to free shipping! for a limited time only on all orders of $30 or more. we’re friendly like that.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

rush to brush without the fuss

our kids fluoride toothpastes prevent cavities, remove plaque, strengthen enamel, polish and brighten, and do away with brush-time negotiations once and for all.

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what's friendlier than free?

toothpaste subscribers receive a free brush!

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we heavy up on effectiveness and awesome taste and stay away from dyes, parabens, artificial sweeteners/flavors, triclosan, microbeads, and gluten. and we never test on animals. so choose friendly and give your mouth a whole lot to smile about.
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