say hello to free shipping! for a limited time only on all orders of $30 or more. we’re friendly like that.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

naturally friendly toothpaste that will have kids rushing to brush without the fuss

our naturally friendly kids toothpastes prevent cavities, remove plaque, strengthen enamel, polish and brighten, and do away with brush-time negotiations once and for all.

kids viewing all 4 products

Find out product details for our kids watermelon toothpaste.
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kids watermelon

 $4.49
Find out product details for our natural bubblegum flavored toothpaste for kids.
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kids bubblegum

 $3.99
Find out product details for our natural blue raspberry toothpaste for kids.
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blue raspberry

 $3.99
Find out product details for our organic apple flavor training toothpaste for toddlers.
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toddler training toothpaste

organic apple flavor
$3.99

what's friendlier than free?

toothpaste subscribers receive a free brush!

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we heavy up on effectiveness and awesome taste and stay away from dyes, parabens, artificial sweeteners/flavors, triclosan, microbeads, and gluten. and we never test on animals. so choose friendly and give your mouth a whole lot to smile about.
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product details

toothpaste

mouthwash + more