No products in the cart.
shop best sellers
time for a fresh start.
here's to your best year yet in 2022 with some of our faves at special prices.
now that's pretty coal.
friendly recycling for all.
brush time magic.
so delish, they'll rush to brush. now available in grape and unicorn sparkle bubble gum.
shop kids
chews friendly.
finally, a plastic-free alternative to traditional toothpaste tubes. now that's friendly.
shop tabs
sink your teeth into savings.
going to the dentist just got a whole lot friendlier with hello friendly dental pass. here’s the friendly 411:
✔️save 20-50% off most dental visits
✔️ this isn’t insurance, so no claims or unexpected bills
✔️available as a 30-day ($20) and an annual pass (starting at $99)
✔️savings begin immediately. no, seriously.
" Very colorful and fun packaging - makes it more fun to brush my teeth. "
" This is the best brand EVER not only is it cruelty free, IT'S VEGAN!!!! "
" I am in love with this product and the flavor is amazing. "
" No nasty chemicals, not tested on animals, no artificial dyes, AND xylitol, which rebuilds minerals!!! "
" This is a great natural toothpaste that my husband and I can both agree on! "
let's be friends.
connect with us any way you’d like: social, email, write, call, you can even chat with our founder Craig on Skype. hey, if you’re ever in Montclair, drop on by.
