our hearts are with Texans and Floridians in need.

for every tube purchased, we’ll be donating a tube to hurricane relief during the month of September. brush friendly, give friendly.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

say hello to naturally
friendlyTM toothpaste

so effective and delicious you'll rush to brush

choose friendly™

friendly ingredients matter. learn more.

chat with our founder in real time. (we're friendly like that) open skype

" I loved the packaging. It was cute, earthy and natural looking. "

- Ashley R

" Very colorful and fun packaging - makes it more fun to brush my teeth. "

- Nancy A.

" This is the best brand EVER not only is it cruelty free, IT'S VEGAN!!!! "

- Chris M.

" I am in love with this product and the flavor is amazing. "

- Soraya C.

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