brush happy.
our toothpaste is vegan, cruelty-free, and made with each smile in mind. Check out our sensitive, whitening, and fluoride/fluoride-free options.
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chews friendly.
finally, a plastic-free alternative to traditional toothpaste tubes. now that's friendly.
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friendly recycling for all.
recycling any of your fave personal care products just got way easier… and friendlier too. check out our new partnership with Terracycle.
Terracycle + hello
" Very colorful and fun packaging - makes it more fun to brush my teeth. "
" This is the best brand EVER not only is it cruelty free, IT'S VEGAN!!!! "
" I am in love with this product and the flavor is amazing. "
" No nasty chemicals, not tested on animals, no artificial dyes, AND xylitol, which rebuilds minerals!!! "
" This is a great natural toothpaste that my husband and I can both agree on! "
let's be friends.
connect with us any way you’d like: social, email, write, call. hey, if you’re ever in Montclair, drop on by.
