friendly AF
finally, oral care products with thoughtful, effective, vegan ingredients that are awesomely delicious. now that’s naturally friendly™.
choose friendly.
oral care that rocks
say hello to our line of
naturally friendly oral care
hello toothpastes and mouthwashes use thoughtful, effective ingredients that are also awesomely delicious. hey, this stuff goes in your mouth, so we made it as natural as we could.
thoughtfully formulated
what you won't find at hello: artificial flavors and sweeteners, dyes, preservatives, microbeads and other ingredients that aren't friendly for people or the planet. we’re vegan and cruelty free. we’d never test on animals –that’s beyond unfriendly.
choose friendly, choose hello. your teeth and tastebuds will thank you.
about hello
charcoal that's seriously char-cool
leaves out the fluoride, whitens naturally, tastes awesome, and lets you take killer black-teeth selfies while brushing.
learn more
"I love every product i've Tried so far from hello, but this is by far my favorite. I love the flavor, and it feels so much better to not be scared of what i'm putting in my mouth." -Jgross1189
kids fluoride free toothpaste
in natural watermelon. your kids will rush to brush.
learn more
"My kids were so excited to try a new flavor. I love getting them a product that I feel good about them using that also gets them excited about brushing! This flavor makes them feel like its less of a chore to brush, good luck keeping them out of the bathroom!" -Kf24
" Very colorful and fun packaging - makes it more fun to brush my teeth. "
" This is the best brand EVER not only is it cruelty free, IT'S VEGAN!!!! "
" I am in love with this product and the flavor is amazing. "
" No nasty chemicals, not tested on animals, no artificial dyes, AND xylitol, which rebuilds minerals!!! "
" This is a great natural toothpaste that my husband and I can both agree on! "
coverage that makes us smile
let's be friends.
connect with us any way you’d like: social, email, write, call, you can even chat with our founder Craig on Skype. hey, if you’re ever in Montclair, drop on by.
let's be friends
be the first to hear about our awesome offers and promotions.
add some friendly to your inbox
product details
toothpaste
mouthwash + more