hello, there! let’s talk toothpaste.

the safety and efficacy of our products, particularly for the kiddos, are of utmost importance to hello,® and recently there has been discussions online that may have raised questions. we can assure you that all hello toothpastes are created in accordance with FDA requirements and manufactured in facilities that meet the FDA’s Current Good Manufacturing Practices (CGMPs) requirements. we take pride in our commitment to using thoughtful ingredients that taste awesome. as part of our broader commitment to product quality and safety, we also control for naturally occurring trace levels of heavy metals. after all, we know you care about what goes into the products your family uses every day, and so do we.

some of the commentary online has referred to proposed levels for heavy metals in baby food, but unlike food, toothpaste is not meant to be ingested. when hello toothpaste is used as directed, any potential exposure would be less than in a single serving of many common foods, including certain fruits and vegetables. let your teeth and taste buds savor the flavor, not your stomach. so please do not swallow.

have more questions? we’re here to help. and we’re surely always happy to talk teeth. reach out to our friendly consumer care team or give us a call at 1-855-444-3556.