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a whole lot of naturally friendly™

say hello to a naturally friendly™ range of quality toothpastes, mouthwashes, floss, and other quality personal care products. we think it's time personal care was, well, personal. relevant. beautiful. friendly. and as natural as we can make it.

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charcoal whitening fluoride free

with fresh mint + coconut oil

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unicorn kids toothpaste with fluoride

bubble gum flavor with enchanting sparkles

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antiplaque and whitening

with tea tree + coconut oil

kids dragon dazzle toothpaste

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kids dragon dazzle toothpaste

blue raspberry flavor with dazzling sparkles

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good morning fluoride free toothpaste

hello, sunshine.

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good night fluoride free toothpaste

#sweetdreams

hello sensitivity + whitening toothpaste tube

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sensitivity relief toothpaste

in soothing mint with coconut oil

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kids juicy grape fluoride toothpaste

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black toothbrush

with charcoal infused bristles

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strawberry toothpaste

with natural flavor + fluoride

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naturally whitening toothpaste

with tea tree + coconut oil

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charcoal whitening with fluoride

with fresh mint + coconut oil

naturally healthy mouthwash

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naturally healthy™ mouthwash

more rinsing, less wincing

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kids watermelon

fluoride free + natural flavor

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super fresh + whitening fluoride toothpaste

hemp, hemp, hooray!

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activated charcoal floss

#awesomefloss

super fresh and moisturizing mouthwash

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super fresh + moisturizing mouthwash

hemphasize the positive

strawberry mouthwash

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kids strawberry fluoride rinse

your little one's jam

good morning good night toothpaste bundle

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good morning + good night toothpaste

the difference is day and night.

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whitening wonders (fluoride)

twice as nice.

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whitening wonders (fluoride free)

twice as nice.

hello charcoal mouthwash travel size

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activated charcoal extra freshening mouthwash travel pack

fresh + friendly at 30,000 feet

cbd charcoal mouthwash

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cbd soothing mouthwash + activated charcoal

#swishhappy

cbd aloe vera mouthwash

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cbd soothing mouthwash + aloe vera

#swishhappy

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aloe + sea minerals foaming hand wash

sea you later dirt!

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meyer lemon + vitamin e foaming hand wash

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lavender + eucalyptus foaming hand wash

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sweet coconut deodorant with shea butter

go (coco)nuts for this deo.

lip balm duo

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wonderlips duo

elevate your lip game with this quintessential pair.

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sage + eucalyptus deodorant

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brightening booster with white turmeric

your smile just got a boost.

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activated charcoal infused floss picks

finally, a reason to love flossing.

hello charcoal toothpaste tablets

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activated charcoal toothpaste tablets

peace out, plastic.

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clean + fresh deodorant with charcoal

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peppermint floss

#minterestingfloss

hemp floss

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hemp seed oil floss

#flosshempy

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teething gel

soothing + grooving

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charcoal + hemp seed oil

#brushhempy

strawberry lip balm

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strawberry vegan lip balm

your lips deserve the berry best.

hello® fresh citrus deodorant with shea butter

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fresh citrus deodorant with shea butter

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replaceable head toothbrush starter kit

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replaceable head toothbrush starter kit

kids unicorn brush

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kids unicorn toothbrush

charcoal naked paste

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activated charcoal nakedpaste™

#brushhappy

charcoal matcha toothpaste

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charcoal + matcha

your smile has met its matcha.

strawberry travel pack

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kids strawberry travel pack

travel buddies for your travel buddy.

cbd natural strawberry lip balm

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cbd lip balm natural strawberry flavor

keep your lips hydrated and tastebuds happy

hello® naturally friendly™ sweet mint vegan lip balm

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sweet mint vegan lip balm

lip balm just got minteresting.

hello deo trio - three deodorants

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deo trio

a fab deo trio that will help your pits stay fresh.

kids toothbrush

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kids toothbrush

with easy-to-grip handle

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tan toothbrush

with charcoal infused bristles

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hemp seed oil + coconut oil infused floss picks

#flosshempy

cbd fluoride free toothpaste

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cbd fluoride free toothpaste + tea tree oil

#brushhappy

cbd natural sweet mint lip balm

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cbd lip balm natural sweet mint flavor

keep your lips hydrated and tastebuds happy

smile starter pack

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smile starter pack

who doesn't love smiles and hello?!

watermelon mouthwash

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kids watermelon fluoride-free rinse

fluoride free + natural flavor

hello® fragrance free deodorant with shea butter

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fragrance free deodorant with shea butter

anti plaque and whitening travel pack toothpastes

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antiplaque + whitening travel pack

send bad breath packing.

blue and green toothbrush twin pack

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colorful toothbrush twin pack

with soft tapered bristles

kids toothbrushes

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kids colorful toothbrush twin pack

naturally whitening travel pack toothpastes

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naturally whitening travel pack

brush happy. travel happy.

cbd charcoal fluoride free toothpaste

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cbd fluoride free toothpaste + activated charcoal

#brushhappy

naturally healthy regimen

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naturally healthy™ regimen

send plaque and gingivitis packing – peacefully.

strawberry regimen

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kids strawberry regimen

your little one’s jam.

charcoal travel pack toothpastes

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charcoal fluoride free travel pack

your new travel buddy.

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super fresh + whitening fluoride free toothpaste

#brushhempy

jet set starter pack

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jet set travel pack (with fluoride)

an adventure-size charcoal toothpaste, mouthwash, and brush

sensitive relief toothpaste travel pack

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sensitivity relief toothpaste travel pack

sensitivity relief in the skies.

hemp fluoride free travel size

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super fresh + moisturizing fluoride free travel pack

traveling just got even more hemptastic.

hemp seed oil naked paste

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hemp seed oil nakedpaste™

come on, get naked.

jet set starter pack

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jet set travel pack (fluroride free)

a sleek mini charcoal toothpaste + mouthwash, plus brush. be ready for anything.

super fresh and whitening regimen

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super fresh + whitening fluoride free regimen + floss

come on, get hempy.

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empowermint fluoride free

#govote

super fresh and whitening regimen

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super fresh + whitening fluoride free regimen

go to your hempy place.

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replaceable brush heads

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replaceable brush heads

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meyer lemon + vitamin e antibacterial hand sanitizer spray

#sprayhappy

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aloe + sea minerals antibacterial hand sanitizer spray

#sprayhappy

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fresh mint + tea tree oil antibacterial hand sanitizer spray

#sprayhappy

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lavender + eucalyptus antibacterial hand sanitizer spray

#sprayhappy

super fresh and whitening regimen

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super fresh + whitening fluoride regimen + floss

4x the friendly.

charcoal travel pack bundle

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charcoal fluoride travel pack

your smile just got an upgrade.

super fresh and whitening regimen

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super fresh + whitening fluoride regimen

the pursuit of hempiness.

charcoal hemp travel pack

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charcoal + hemp travel pack

#brushhempy everywhere

toddler bundle

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toddler training bundle

friendly to the core.

Sale!

unicorn toothpaste and toothbrush

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rainbows + unicorns

bubble gum flavored toothpaste with a brush fit for a unicorn

hello antiplaque and whitening toothpaste tablets

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antiplaque + whitening toothpaste tablets

out of stock

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naturally healthy™ mouthwash refill pouch

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toddler training toothpaste

out of stock

naturally fresh mouthwash

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naturally fresh™ mouthwash

provides mind-blowing freshness

hello charcoal mouthwash

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charcoal mouthwash

natural fresh mint with coconut oil

charcoal regimen

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charcoal fluoride free regimen

brush. swish. smile. repeat.

charcoal regimen with floss

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charcoal fluoride free regimen + floss

#choosefriendly

kids watermelon bundle

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kids watermelon regimen

rush to brush without the fuss

charcoal regimen

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charcoal fluoride regimen

keep your coal.

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blue raspberry toothpaste

out of stock

naturally fresh regimen black brush

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naturally fresh™ regimen

fresh + friendly

charcoal regimen with floss

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charcoal fluoride regimen + floss

your smile essentials.

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seriously fresh breath tablets

out of stock

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