free shipping on all orders over $30 - free gift with purchase 🚕 😃

become a member!

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

hello shop

a whole lot of naturally friendly™

say hello to a naturally friendly™ range of quality toothpastes, mouthwashes, floss, and other quality personal care products. we think it's time personal care was, well, personal. relevant. beautiful. friendly. and as natural as we can make it.

all products

view full details

charcoal whitening fluoride free

with fresh mint + coconut oil

view full details

unicorn kids toothpaste with fluoride

bubble gum flavor with enchanting sparkles

view full details

antiplaque and whitening

out of stock

kids dragon dazzle toothpaste

view full details

kids dragon dazzle toothpaste

blue raspberry flavor with dazzling sparkles

view full details

good morning fluoride free toothpaste

hello, sunshine.

view full details

good night fluoride free toothpaste

#sweetdreams

hello sensitivity + whitening toothpaste tube

view full details

sensitivity relief toothpaste

in soothing mint with coconut oil

view full details

kids juicy grape fluoride toothpaste

view full details

black toothbrush

with charcoal infused bristles

view full details

strawberry toothpaste

with natural flavor + fluoride

view full details

naturally whitening toothpaste

with tea tree + coconut oil

view full details

charcoal whitening with fluoride

with fresh mint + coconut oil

naturally healthy mouthwash

view full details

naturally healthy™ mouthwash

more rinsing, less wincing

view full details

kids watermelon

out of stock

view full details

super fresh + whitening fluoride toothpaste

hemp, hemp, hooray!

view full details

activated charcoal floss

#awesomefloss

hemp seed oil extra moisturizing mouthwash

view full details

hemp seed oil mouthwash

hemphasize the positive

strawberry mouthwash

view full details

kids strawberry fluoride rinse

out of stock

watermelon toothpaste tablets

view full details

watermelon toothpaste tablets

good morning good night toothpaste bundle

view full details

good morning + good night toothpaste

the difference is day and night.

view full details

whitening wonders (fluoride)

twice as nice.

view full details

whitening wonders (fluoride free)

out of stock

hello charcoal mouthwash travel size

view full details

activated charcoal extra freshening mouthwash travel pack

fresh + friendly at 30,000 feet

cbd charcoal mouthwash

view full details

cbd soothing mouthwash + activated charcoal

#swishhappy

cbd aloe vera mouthwash

view full details

cbd soothing mouthwash + aloe vera

#swishhappy

clean and fresh antiperspirant deo

view full details

clean + fresh antiperspirant deodorant with charcoal

hello fresh citrus antiperspirant deodorant

view full details

fresh citrus antiperspirant deodorant

view full details

sweet coconut deodorant with shea butter

go (coco)nuts for this deo.

spf vegan lip balm sweet mint

view full details

sweet mint vegan SPF lip balm

time for some friendly lip service

lip balm duo

view full details

wonderlips duo

elevate your lip game with this quintessential pair.

view full details

aloe + sea minerals foaming hand wash

sea you later dirt!

view full details

meyer lemon + vitamin e foaming hand wash

view full details

lavender + eucalyptus foaming hand wash

view full details

sage + eucalyptus deodorant

view full details

brightening booster with white turmeric

your smile just got a boost.

peppermint floss picks front label

view full details

peppermint floss picks

out of stock

view full details

activated charcoal infused floss picks

finally, a reason to love flossing.

hello charcoal toothpaste tablets

view full details

activated charcoal toothpaste tablets

peace out, plastic.

view full details

clean + fresh deodorant with charcoal

view full details

peppermint floss

#minterestingfloss

hemp floss

view full details

hemp seed oil floss

#flosshempy

view full details

teething gel

soothing + grooving

view full details

charcoal + hemp seed oil

#brushhempy

strawberry lip balm

view full details

strawberry vegan lip balm

your lips deserve the berry best.

hello® fresh citrus deodorant with shea butter

view full details

fresh citrus deodorant with shea butter

view full details

replaceable head toothbrush starter kit

view full details

replaceable head toothbrush starter kit

kids unicorn brush

view full details

kids unicorn toothbrush

charcoal naked paste

view full details

activated charcoal nakedpaste™

#brushhappy

charcoal matcha toothpaste

view full details

charcoal + matcha

your smile has met its matcha.

strawberry travel pack

view full details

kids strawberry travel pack

travel buddies for your travel buddy.

cbd natural strawberry lip balm

view full details

cbd lip balm natural strawberry flavor

keep your lips hydrated and tastebuds happy

hello® naturally friendly™ sweet mint vegan lip balm

view full details

sweet mint vegan lip balm

lip balm just got minteresting.

hello deo trio - three deodorants

view full details

deo trio

a fab deo trio that will help your pits stay fresh.

kids toothbrush

view full details

kids toothbrush

with easy-to-grip handle

view full details

tan toothbrush

with charcoal infused bristles

view full details

hemp seed oil + coconut oil infused floss picks

#flosshempy

cbd fluoride free toothpaste

view full details

cbd fluoride free toothpaste + tea tree oil

#brushhappy

cbd natural sweet mint lip balm

view full details

cbd lip balm natural sweet mint flavor

keep your lips hydrated and tastebuds happy

smile starter pack

view full details

smile starter pack

who doesn't love smiles and hello?!

watermelon mouthwash

view full details

kids watermelon fluoride-free rinse

fluoride free + natural flavor

hello® fragrance free deodorant with shea butter

view full details

fragrance free deodorant with shea butter

anti plaque and whitening travel pack toothpastes

view full details

antiplaque + whitening travel pack

send bad breath packing.

blue and green toothbrush twin pack

view full details

colorful toothbrush twin pack

with soft tapered bristles

kids toothbrushes

view full details

kids colorful toothbrush twin pack

naturally whitening travel pack toothpastes

view full details

naturally whitening travel pack

brush happy. travel happy.

cbd charcoal fluoride free toothpaste

view full details

cbd fluoride free toothpaste + activated charcoal

#brushhappy

naturally healthy regimen

view full details

naturally healthy™ regimen

out of stock

strawberry regimen

view full details

kids strawberry regimen

out of stock

charcoal travel pack toothpastes

view full details

charcoal fluoride free travel pack

your new travel buddy.

view full details

super fresh + whitening fluoride free toothpaste

#brushhempy

jet set starter pack

view full details

jet set travel pack (with fluoride)

an adventure-size charcoal toothpaste, mouthwash, and brush

sensitive relief toothpaste travel pack

view full details

sensitivity relief toothpaste travel pack

sensitivity relief in the skies.

hemp fluoride free travel size

view full details

super fresh + moisturizing fluoride free travel pack

traveling just got even more hemptastic.

hemp seed oil naked paste

view full details

hemp seed oil nakedpaste™

come on, get naked.

jet set starter pack

view full details

jet set travel pack (fluroride free)

a sleek mini charcoal toothpaste + mouthwash, plus brush. be ready for anything.

super fresh and whitening regimen

view full details

super fresh + whitening fluoride free regimen + floss

come on, get hempy.

view full details

empowermint fluoride free

#govote

super fresh and whitening regimen

view full details

super fresh + whitening fluoride free regimen

go to your hempy place.

view full details

replaceable brush heads

view full details

replaceable brush heads

view full details

meyer lemon + vitamin e antibacterial hand sanitizer spray

#sprayhappy

view full details

aloe + sea minerals antibacterial hand sanitizer spray

#sprayhappy

view full details

fresh mint + tea tree oil antibacterial hand sanitizer spray

#sprayhappy

view full details

lavender + eucalyptus antibacterial hand sanitizer spray

#sprayhappy

super fresh and whitening regimen

view full details

super fresh + whitening fluoride regimen + floss

4x the friendly.

charcoal travel pack bundle

view full details

charcoal fluoride travel pack

your smile just got an upgrade.

super fresh and whitening regimen

view full details

super fresh + whitening fluoride regimen

the pursuit of hempiness.

charcoal hemp travel pack

view full details

charcoal + hemp travel pack

#brushhempy everywhere

toddler bundle

view full details

toddler training bundle

friendly to the core.

Sale!

unicorn toothpaste and toothbrush

view full details

rainbows + unicorns

bubble gum flavored toothpaste with a brush fit for a unicorn

hello antiplaque and whitening toothpaste tablets

view full details

antiplaque + whitening toothpaste tablets

out of stock

Sale!

naturally healthy mouthwash kit + refill

view full details

naturally healthy™ mouthwash refill kit

out of stock

view full details

naturally healthy™ mouthwash refill pouch

view full details

toddler training toothpaste

natural apple flavor

naturally fresh mouthwash

view full details

naturally fresh™ mouthwash

provides mind-blowing freshness

hello charcoal mouthwash

view full details

charcoal mouthwash

natural fresh mint with coconut oil

charcoal regimen

view full details

charcoal fluoride free regimen

brush. swish. smile. repeat.

charcoal regimen with floss

view full details

charcoal fluoride free regimen + floss

#choosefriendly

kids watermelon bundle

view full details

kids watermelon regimen

out of stock

charcoal regimen

view full details

charcoal fluoride regimen

keep your coal.

view full details

blue raspberry toothpaste

out of stock

naturally fresh regimen black brush

view full details

naturally fresh™ regimen

fresh + friendly

charcoal regimen with floss

view full details

charcoal fluoride regimen + floss

your smile essentials.

view full details

seriously fresh breath tablets

out of stock

free gift with every purchase.

Signup to our newsletter and be the first to hear about awesome offers and promotions.

let's be friends

be the first to hear about our awesome new products, offers, and promotions.

add some friendly to your inbox

skip for now

let's be friends

need a reason to crack a smile?