a whole lot of naturally friendly™

say hello to a naturally friendly™ range of quality toothpastes, mouthwashes, floss, and other quality personal care products. we think it's time personal care was, well, personal. relevant. beautiful. friendly. and as natural as we can make it.

a whole lot of naturally friendly™

all products

charcoal whitening fluoride free

with fresh mint + coconut oil

charcoal whitening with fluoride

with fresh mint + coconut oil

sensitivity relief

in soothing mint with coconut oil

unicorn kids toothpaste with fluoride

bubble gum flavor with enchanting sparkles

blue raspberry

anticavity + fluoride

antiplaque and whitening

with tea tree + coconut oil

charcoal fluoride free regimen

brush. swish. smile. repeat.

strawberry

with natural flavor + fluoride

hello® fresh citrus deodorant with shea butter

am/pm fluoride bundle

twice as nice

hello® clean + fresh deodorant with charcoal

hello® fragrance free deodorant with shea butter

naturally whitening

with tea tree + coconut oil

naturally healthy™ mouthwash

more rinsing, less wincing

antiplaque + whitening toothpaste tablets

plastic free? hell(o) yeah.

toothbrush

with charcoal infused bristles

charcoal mouthwash

natural fresh mint with coconut oil

charcoal fluoride regimen

keep your coal.

activated charcoal floss

#awesomefloss

charcoal + hemp seed oil

#brushhempy

kids watermelon

fluoride free + natural flavor

charcoal + matcha

your smile has met its matcha.

am/pm fluoride free bundle

the difference is day and night.

charcoal + natural açai

goodbye boring, hello minteresting™

activated charcoal toothpaste tablets

peace out, plastic.

hemp seed oil mouthwash

hemphasize the positive

naturally fresh™ mouthwash

provides mind-blowing freshness

brightening booster with white turmeric

your smile just got a boost.

antiplaque + whitening travel pack

send bad breath packing.

kids strawberry fluoride rinse

your little one's jam

toddler training toothpaste

natural apple flavor

hemp fluoride toothpaste

hemp, hemp, hooray!

hemp seed oil floss

#flosshempy

naturally whitening travel pack

brush happy. travel happy.

naturally healthy™ regimen

send plaque and gingivitis packing – peacefully.

hello® activated charcoal infused floss picks

finally, a reason to love flossing.

kids strawberry travel pack

travel buddies for your travel buddy.

kids watermelon fluoride-free rinse

fluoride free + natural flavor

charcoal fluoride regimen + floss

your smile essentials.

charcoal fluoride free regimen + floss

#choosefriendly

activated charcoal nakedpaste™