a whole lot of friendly

say hello to a naturally friendly™ range of quality toothpastes, mouthwashes, and other quality oral care products. trust us, your mouth will thank you.

a whole lot of friendly

all products

charcoal + hemp seed oil

#brushhempy

charcoal + natural dragon fruit

slays dragon breath.

charcoal + natural açai

goodbye boring, hello minteresting™

activated charcoal regimen

brush. swish. smile. repeat.

naturally fresh™ regimen

fresh + friendly

naturally healthy regimen

send plaque and gingivitis packing – peacefully.

kids watermelon regimen

rush to brush without the fuss

kids strawberry regimen

your little one’s jam.

toddler training bundle

friendly to the core.

am/pm fluoride bundle

twice as nice

am/pm fluoride free bundle

the difference is day and night.

charcoal whitening fluoride free

with fresh mint + coconut oil

charcoal whitening with fluoride

with fresh mint + coconut oil

naturally whitening

with tea tree + coconut oil

antiplaque and whitening

with tea tree + coconut oil

sensitivity relief

in soothing mint with coconut oil

kids watermelon

fluoride free + natural flavor

strawberry

with natural flavor + fluoride

blue raspberry

anticavity + fluoride

toddler training toothpaste

organic apple flavor

activated charcoal travel pack

your new travel buddy.

charcoal + hemp travel pack

#brushhempy everywhere

antiplaque + whitening travel pack

send bad breath packing.

naturally whitening travel pack

brush happy. travel happy.

kids strawberry travel pack

travel buddies for your travel buddy.

travel size sensitive

mini bundle

charcoal mouthwash

natural fresh mint with coconut oil

naturally healthy™ mouthwash

more rinsing, less wincing

naturally fresh™ mouthwash

provides mind-blowing freshness

kids watermelon fluoride-free rinse

fluoride free + natural flavor

kids strawberry fluoride rinse

your little one's jam

activated charcoal floss

#awesomefloss

toothbrush

with charcoal infused bristles

kids toothbrush

with easy-to-grip handle

where to buy

let's be friends

need a reason to crack a smile?