say hello to free shipping! for a limited time only on all orders of $30 or more. we’re friendly like that.

hellofriends

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

a whole lot of friendly

say hello to a naturally friendly™ range of quality toothpastes, mouthwashes, and other quality oral care products. trust us, your mouth will thank you.

charcoal viewing all 3 products

quick view

charcoal mouthwash

Find out product details for our natural activated charcoal toothpaste for whitening teeth.

quick view

charcoal whitening

with fresh mint + coconut oil

Learn about our toothbrushes made from recyclable materials.

quick view

toothbrush

toothpaste viewing all 9 products

Find out product details for our kids watermelon toothpaste.

quick view

kids watermelon

Find out product details for our natural activated charcoal toothpaste for whitening teeth.

quick view

charcoal whitening

with fresh mint + coconut oil

Find out product details for our extra whitening fluoride toothpaste.

quick view

extra whitening

in pure mint

Find out product details for our kids whitening toothpaste.

quick view

fluoride free whitening

in natural sweet mint

Find out product details for our mojito flavored whitening toothpaste for adults.

quick view

mojito whitening

in mojito mint

Find out product details for our natural fluoride toothpaste for sensitive teeth.

quick view

sensitivity relief

in soothing mint with coconut oil

Find out product details for our natural bubblegum flavored toothpaste for kids.

quick view

kids bubblegum

Find out product details for our natural blue raspberry toothpaste for kids.

quick view

blue raspberry

Find out product details for our organic apple flavor training toothpaste for toddlers.

quick view

toddler training toothpaste

organic apple flavor

more viewing all 4 products

quick view

charcoal mouthwash

Find out product details for our fluoride free organic watermelon mouthwash for kids.

quick view

kids watermelon

Find out product details for our natural antigingivitis mint mouthwash.

quick view

mint mouthwash

Learn about our toothbrushes made from recyclable materials.

quick view

toothbrush

what's friendlier than free?

toothpaste subscribers receive a free brush!

about subscription

bundle viewing all 2 products

quick view

travel size sensitive

mini bundle

quick view

travel size whitening

mini bundle

what's friendlier than free?

toothpaste subscribers receive a free brush!

about subscription

we heavy up on effectiveness and awesome taste and stay away from dyes, parabens, artificial sweeteners/flavors, triclosan, microbeads, and gluten. and we never test on animals. so choose friendly and give your mouth a whole lot to smile about.

Signup to our newsletter and be the first to hear about awesome offers and promotions.

let's be friends

be the first to hear about our awesome offers and promotions.

add some friendly to your inbox

skip for now

let's be friends

need a reason to crack a smile?

product details

toothpaste

mouthwash + more