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shipping to friends in the Continental US only, but promise, global friendliness coming soon.

a whole lot of naturally friendly™

say hello to a naturally friendly™ range of quality toothpastes, mouthwashes, floss, and other quality personal care products. we think it's time personal care was, well, personal. relevant. beautiful. friendly. and as natural as we can make it.

all products

charcoal regimen

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charcoal fluoride free regimen

brush. swish. smile. repeat.

smile starter pack

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smile starter pack

who doesn't love smiles and hello?!

lip balm duo

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wonderlips duo

elevate your lip game with this quintessential pair.

am/pm fluoride bundle

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am/pm fluoride bundle

twice as nice

hello am/pm fluoride free bundle

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am/pm fluoride free bundle

the difference is day and night.

naturally healthy regimen

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naturally healthy™ regimen

send plaque and gingivitis packing – peacefully.

naturally fresh regimen black brush

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naturally fresh™ regimen

fresh + friendly

charcoal travel sized bundle

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jet set travel pack (fluroride free)

a sleek mini charcoal toothpaste + mouthwash, plus brush. be ready for anything.

charcoal travel sized bundle

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jet set travel pack (with fluoride)

an adventure-size charcoal toothpaste, mouthwash, and brush

deo trio

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deo trio

a fab deo trio that will help your pits stay fresh.

strawberry lip balm

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strawberry vegan lip balm

your lips deserve the berry best.

hello® naturally friendly™ sweet mint vegan lip balm

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sweet mint vegan lip balm

lip balm just got minteresting.

hello face mask

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"hello" face mask

hello "choose friendly" face mask

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"choose friendly" face mask

my breath is awesome face mask

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"my breath is awesome" face mask

I brushed my teeth today face mask

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"i brushed my teeth today" face mask

hello face masks

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friendly four face masks

put your friendliest face forward.

hello charcoal toothpaste

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charcoal whitening fluoride free

with fresh mint + coconut oil

hello charcoal toothpaste

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charcoal whitening with fluoride

with fresh mint + coconut oil

Find out product details for our natural fluoride toothpaste for sensitive teeth.

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sensitivity relief

in soothing mint with coconut oil

Unicorn Sparkle toothpaste

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unicorn kids toothpaste with fluoride

bubble gum flavor with enchanting sparkles

hello blue raspberry toothpaste

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blue raspberry toothpaste

out of stock

hello antiplaque and whitening toothpaste

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antiplaque and whitening

with tea tree + coconut oil

hello strawberry toothpaste

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strawberry toothpaste

with natural flavor + fluoride

hello® fresh citrus deodorant with shea butter

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fresh citrus deodorant with shea butter

hello clean + fresh deodorant with charcoal

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clean + fresh deodorant with charcoal

hello® fragrance free deodorant with shea butter

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fragrance free deodorant with shea butter

hello naturally whitening toothpaste

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naturally whitening toothpaste

with tea tree + coconut oil

hello charcoal mouthwash

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charcoal mouthwash

natural fresh mint with coconut oil

naturally healthy mouthwash

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naturally healthy™ mouthwash

more rinsing, less wincing

hello antiplaque and whitening toothpaste tablets

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antiplaque + whitening toothpaste tablets

plastic free? hell(o) yeah.

hello charcoal toothpaste tablets

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activated charcoal toothpaste tablets

peace out, plastic.

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black toothbrush

with charcoal infused bristles

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beige toothbrush

with charcoal infused bristles

charcoal hemp toothpaste

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charcoal + hemp seed oil

#brushhempy

charcoal floss

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activated charcoal floss

#awesomefloss

Find out product details for our kids watermelon toothpaste.

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kids watermelon

fluoride free + natural flavor

charcoal matcha toothpaste

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charcoal + matcha

your smile has met its matcha.

charcoal travel pack toothpastes

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charcoal fluoride free travel pack

your new travel buddy.

charcoal travel pack bundle

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charcoal fluoride travel pack

your smile just got an upgrade.

naturally whitening travel pack toothpastes

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naturally whitening travel pack

brush happy. travel happy.

anti plaque and whitening travel pack toothpastes

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antiplaque + whitening travel pack

send bad breath packing.

strawberry travel pack

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kids strawberry travel pack

travel buddies for your travel buddy.

sensitive relief toothpaste travel pack

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sensitivity relief toothpaste travel pack

sensitivity relief in the skies.

hemp fluoride free travel size

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super fresh + moisturizing fluoride free travel pack

traveling just got even more hemptastic.

charcoal hemp travel pack

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charcoal + hemp travel pack

#brushhempy everywhere

charcoal açaí toothpaste

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charcoal + natural açai

goodbye boring, hello minteresting™

naturally fresh mouthwash

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naturally fresh™ mouthwash

provides mind-blowing freshness

super fresh and moisturizing mouthwash

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super fresh + moisturizing mouthwash

hemphasize the positive

Turmeric toothpaste

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brightening booster with white turmeric

your smile just got a boost.

strawberry mouthwash

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kids strawberry fluoride rinse

your little one's jam

toddler training toothpaste

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toddler training toothpaste

out of stock

hemp toothpaste

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super fresh + whitening fluoride toothpaste

hemp, hemp, hooray!

hemp floss

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hemp seed oil floss

#flosshempy

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activated charcoal infused floss picks

finally, a reason to love flossing.

watermelon mouthwash

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kids watermelon fluoride-free rinse

fluoride free + natural flavor

charcoal naked paste

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activated charcoal nakedpaste™

#brushhappy

hemp toothpaste

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super fresh + whitening fluoride free toothpaste

#brushhempy

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hemp seed oil + coconut oil infused floss picks

#flosshempy

hemp seed oil naked paste

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hemp seed oil nakedpaste™

come on, get naked.

toddler teething gel

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teething gel

soothing + grooving

toddler bundle

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toddler training bundle

friendly to the core.

kids toothbrush

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kids toothbrush

with easy-to-grip handle

empowermint toothpaste

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empowermint fluoride free

#govote

charcoal regimen

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charcoal fluoride regimen

keep your coal.

charcoal regimen with floss

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charcoal fluoride free regimen + floss

#choosefriendly

strawberry regimen

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kids strawberry regimen

your little one’s jam.

kids watermelon bundle

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kids watermelon regimen

rush to brush without the fuss

super fresh and whitening regimen

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super fresh + whitening fluoride free regimen

go to your hempy place.

super fresh and whitening regimen

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super fresh + whitening fluoride free regimen + floss

come on, get hempy.

super fresh and whitening regimen

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super fresh + whitening fluoride regimen + floss

4x the friendly.

super fresh and whitening regimen

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super fresh + whitening fluoride regimen

the pursuit of hempiness.

charcoal regimen with floss

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charcoal fluoride regimen + floss

your smile essentials.

activated charcoal mouthwash

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activated charcoal extra freshening mouthwash travel pack

fresh + friendly at 30,000 feet

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