say hello to free shipping! for a limited time only on all orders of $30 or more. we’re friendly like that.

hellofriends

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

a whole lot of friendly

say hello to a naturally friendly™ range of quality toothpastes, mouthwashes, and other quality oral care products. trust us, your mouth will thank you.

charcoal viewing all 4 products

activated charcoal whitening with fluoride

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charcoal whitening with fluoride

with fresh mint + coconut oil

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charcoal mouthwash

natural fresh mint with coconut oil

Find out product details for our natural activated charcoal toothpaste for whitening teeth.

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charcoal whitening fluoride free

with fresh mint + coconut oil

Learn about our toothbrushes made from recyclable materials.

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toothbrush

with charcoal infused bristles

what's friendlier than free?

toothpaste subscribers receive a free brush!

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toothpaste viewing all 13 products

naturally whitening

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naturally whitening

with tea tree + coconut oil

apw

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antiplaque and whitening

with tea tree + coconut oil

activated charcoal whitening with fluoride

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charcoal whitening with fluoride

with fresh mint + coconut oil

strawberry toothpaste

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strawberry

Find out product details for our kids watermelon toothpaste.

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kids watermelon

Find out product details for our natural activated charcoal toothpaste for whitening teeth.

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charcoal whitening fluoride free

with fresh mint + coconut oil

Find out product details for our extra whitening fluoride toothpaste.

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extra whitening

in pure mint

Find out product details for our kids whitening toothpaste.

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fluoride free whitening

in natural sweet mint

Find out product details for our mojito flavored whitening toothpaste for adults.

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mojito whitening

in mojito mint

Find out product details for our natural fluoride toothpaste for sensitive teeth.

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sensitivity relief

in soothing mint with coconut oil

Find out product details for our natural bubblegum flavored toothpaste for kids.

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kids bubblegum

Find out product details for our natural blue raspberry toothpaste for kids.

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blue raspberry

Find out product details for our organic apple flavor training toothpaste for toddlers.

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toddler training toothpaste

organic apple flavor

what's friendlier than free?

toothpaste subscribers receive a free brush!

about subscription

more viewing all 4 products

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charcoal mouthwash

natural fresh mint with coconut oil

Find out product details for our fluoride free organic watermelon mouthwash for kids.

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kids watermelon

Find out product details for our natural antigingivitis mint mouthwash.

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mint mouthwash

Learn about our toothbrushes made from recyclable materials.

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toothbrush

with charcoal infused bristles

what's friendlier than free?

toothpaste subscribers receive a free brush!

about subscription

bundle viewing all 3 products

match bundle

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yours. mine. ours.

hello and match bundle

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travel size sensitive

mini bundle

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travel size whitening

mini bundle

we heavy up on effectiveness and awesome taste and stay away from dyes, parabens, artificial sweeteners/flavors, triclosan, microbeads, and gluten. and we never test on animals. so choose friendly and give your mouth a whole lot to smile about.

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product details

toothpaste

mouthwash + more