hello offers both fluoride and fluoride-free toothpaste options, so you can choose what works best for you. every hello toothpaste clearly lists whether it contains fluoride on the packaging and product page, making it easy to find the formula that best fits your routine.

hello toothpaste is made without sodium lauryl sulfate (SLS), a common foaming agent you’ll find in many other pastes. some folks are sensitive to SLS, and it doesn’t really change a paste’s cleaning power. hello pastes might feel a bit different at first, but you’ll be giving your teeth an incredible brush without the risk of SLS sensitivities.

yes, hello offers toothpaste options made for sensitive teeth, like our mighty multi-tasker. this hello toothpaste with fluoride helps crush cavities, tartar, plaque, gingivitis, tooth sensitivity, bad breath, strengthens enamel, and whitens teeth. every hello product lists its intended benefits right on the packaging, so you can easily find the option that's right for you and your smile.

at hello, we use natural flavors to make our toothpastes and mouthwashes taste delish. our thoughtfully crafted formulas taste awesome and work brilliantly: from jaw-some fruit punch, to farm grown mint, unicorn bubble gum, to blue raspberry dragon dazzle - there's a paste for every taste!

we love all the clever toothpaste hacks out there, but we recommend you save every squeeze from the tube for your teeth. trust us, your teeth and taste buds will thank you.

hello toothpaste is safe to use as directed and isn't known to cause side effects for most people. our formulas are thoughtfully crafted and are free from peroxide, sls, artificial sweeteners or flavors, dyes, parabens, and titanium dioxide. all hello toothpastes are gluten-free and vegan. if you have specific allergies or sensitivities, it’s always a good idea to check the ingredient list or talk with your dentist before trying a new product.

hello toothpastes and mouthwashes expire after two years. that said, once you give them a try and take your taste buds for a spin, we know you’ll rush to brush and be on your next tube of hello well before two years.