black paste = white teeth. toothpaste

hello activated charcoal fluoride free toothpaste

$6.99


  • noticeably whiter teeth
  • removes plaque
  • detoxifies bad breath odors
  • safe for enamel and everyday use
  • freshens breath
  • tastes awesome

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about charcoal

welcome to the dark side of the tube. black, white, and friendly all over. a friendly force of nature. ok, we’ll stop. we’ve got a million puns about black toothpaste for teeth whitening, but we’re serious about how awesome it is.

our activated charcoal toothpaste whitens teeth naturally and gently without peroxide, and it’s safe for everyday use. it kicks plaque to the curb and takes care of your mouth with coconut oil and your breath with fresh mint, spearmint, and peppermint. oh, and in case you missed it, the toothpaste is black.

a friendly word of caution: black toothpaste can get a little messy if you’re not mindful. please remember to spit responsibly, clean your sink, and make your mamma proud.

hello charcoal epic whitening toothpaste is fluoride free, vegan, and free from sols/sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan, and gluten. like all of our pastes, it’s made in the USA with globally sourced ingredients in BPA-free tubes, and of course, we never test on animals–that would be insanely unfriendly. brush happy.

about charcoal
know what's in your charcoal toothpaste

sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener).

*certified organic

adults and children 12 years of age and older:
apply at least a 1 inch strip of the activated charcoal toothpaste onto your fave soft bristle toothbrush.
brush teeth like a boss (aka thoroughly), for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician.

look in the mirror, dig your black teeth and take a selfie.

black toothpaste may be messy so please spit responsibly

children under 12 years of age:
consult a dentist or a physician.

is hello activated charcoal toothpaste safe for everyday use?

absolutely! while formulating our activated charcoal toothpaste, it was one of our top priorities that our paste wasn’t only effective and delicious, but also very gentle and safe for everyday use. all of our toothpastes are well within the ISO standard for enamel safety.

is hello activated charcoal toothpaste abrasive on enamel?

our activated charcoal toothpaste is well within the ISO standard for enamel safety. happy enamel, happy brushers.

do hello products whiten teeth?

yes, hello toothpastes have hydrated silica which helps gently whiten your teeth by removing surface stains. and our products don’t contain bleach or peroxide. we also have a line of specially formulated pastes that whiten by removing surface stains- our activated charcoal toothpastes, hello naturally whitening fluoride toothpaste, or hello brightening booster with white turmeric.

  • NYMAG.com – Best Toothpaste on Amazon: “After my initial use of Hello, I noticed a HUGE improvement. After two weeks, my family asked if I had my teeth professionally done as they are back to solid white.”
  • Buzzfeed.com24 Products Under $10 With Before-And-After Photos That Pretty Much Blow My Mind: “I love Hello toothpaste. First off, it’s cruelty free, second, it works so much better than anything I’ve ever used! I have gotten several different kinds but had to try this charcoal toothpaste. Anyway, the toothpaste itself is wonderful, I’ve noticed considerable whitening and cleaning and my mouth feeling so fresh and clean. I love this toothpaste.”
  • Cosmopolitan.com 10 Best At-Home Teeth Whiteners You Need to Try ASAP: This tingly toothpaste is filled with activated charcoal (a fancy term for charcoal that’s been heated to become extra absorbent) to attract surface stains leftover from wine, coffee, more wine, etc., along with mint and coconut oil to keep bad breath in check.”
  • StyleCaster.com – The Best Natural Teeth Whitening Products For (Non-Toxic) Pearly Whites: “For gradual whitening, Hello’s charcoal toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.” 
  • Parenting.com The Best Natural Toothpaste Brands for Everyone in Your Family:  “Activated charcoal is a natural way to help freshen breath and whiten teeth. Hello toothpaste combines the power of charcoal with other high-quality ingredients like fresh mint and coconut oil to create a natural toothpaste that delivers impressive results.”
  • The Zoe Report – 10 Men’s Grooming Products I Borrowed from My Boyfriend During Quarantine. Why He’s Not Getting Them Back: As someone who relies on their daily cup of coffee, activated charcoal toothpaste is a great way to remove surface stains from your teeth, while helping whiten them in the process. This one from Hello is fluoride-free and completely vegan.”
  • SPY.com – Check Out Those Pearly Whites! Blind Your Friends and Neighbors With the Best Whitening Toothpastes Available: “It might sound strange to turn your teeth black before you turn them white, but charcoal works quite well to white, polish and clean teeth. It’s great at removing surface stains and tastes pretty good in the process. This tube of toothpaste is also fluoride-free, vegan and never tested on animals.”
  • Refinery29.com – What the R29 Shopping Team Actually Bought (& Loved) for Under $100: “I was looking for a teeth-whitening agent beyond my classic Crest White Strips (which is yes, an obsession.) After seeing the countless positive reviews on Amazon, I knew I had to indulge. This toothpaste, which comes conveniently in a set-of-4, is truly the best. It whitens your teeth naturally without the added burn from strips.”
  • Byrdie.com – 12 Whitening Toothpastes that Actually Work: “Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening. To leave you with fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of fluoride, sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.”
  • Buzzfeed.com – 48 $15 and Under Things You Probably Aren’t Trying that You Should be: “A charcoal-based toothpaste that’s satisfying scrubbing on your teeth [and] will have your teeth whiter with each brush.” A promising review says, “Love love love it! It made my mouth feel clean and fresh – and my teeth have been whitened!! This product is amazing!”
  • ToolsofMen.com – Best Activated Charcoal Toothpaste and Powder 2020: Review of the Top Brands: “Hello Oral Care is quickly changing the toothpaste market by taking a commodity and turning it into something desirable. Their highly rated activated charcoal toothpaste checks all the boxes in that its completely all natural, contains no artificial sweeteners or peroxide, made in a sustainable way to lessen the impact on earth, while also never being tested on animals. With a claim to have noticeably whiter teeth in only 4 days, the positive reviews we came across backed this up. Beyond checking all the boxes to be the best charcoal toothpaste, Hello Oral Care is made in the USA.”
  • Byrdie.com – 12 Teeth Whitening Products That Are Far Less Likely to Cause Sensitivity: “Charcoal can be found in a bazillion different skincare products these days, but it’s also a popular ingredient in the oral care space. It’s an effective abrasive, an ingredient that buffs off stains on the surface of your teeth. This toothpaste does a great job at binding to the stains and discolored deposits and lifting them off to leave teeth brighter,” says Dr. Marashi. He adds that he especially likes using it as a maintenance product after using a hydrogen-peroxide based product, like strips or a gel.”
  • Refinery29.com – Tried and True: The Real Results From Using Top Teeth-Whitening Products
  • NYMag.com – The Best Toothpaste on Amazon, According to Hyperenthusiastic Reviewers
  • Buzzfeed.com – 19 Teeth Whiteners That Work So Well, I’m Convinced It’s Magic: “Delivers fast and noticeable results in basically the easiest way possible. If you’re familiar with brushing your teeth (so all of us) this is a great fit, especially if you have sensitivity concerns.”
  • Byrdie.com – The Best Deals at Walmart of March 2021: “A few years ago, charcoal became a huge trend, popping up in special water, shampoo, and wipes. The reason why is it claims that when it’s activated, the element pulls out impurities, and in toothpaste, it aids in giving you a whiter smile.”
  • MensJournal.com – Freshen Up Your Brushing Routine With These Toothpastes: “Hello’s vegan, cruelty-free ‘pastes are made in the USA and stand out for offering both fluoride and fluoride-free options. For an extra boost of whitening, try the activated charcoal variety, which is made with mint and coconut oil for fresher breath.”
  • TheZoeReport.com – The 38 Coolest Things Reviewers Are Currently Obsessed With On Amazon: This fluoride-free toothpaste is formulated with activated charcoal, one of the most effective natural ingredients to clean, whiten, and polish your teeth. Because of the charcoal, the toothpaste itself is jet black — while it’s a little weird at first, there’s something kind of satisfying about rinsing away the black paste to reveal your brighter smile. It also happens to be vegan and cruelty-free.”
  • StyleCaster.com – The Best Natural Teeth Whitening Products For Pearly Whites: “For gradual whitening, Hello’s charcoal paste toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.”
  • EliteDaily.com – Cheap Products That Are Uniquely Good At Solving Day-To-Day Problems: “Looking to whiten your teeth on a budget? Try this charcoal toothpaste. The activated charcoal works to break up surface stains while removing plaque and freshening your breath. It’s vegan and doesn’t contain any dyes, peroxide, or artificial sweeteners. One reviewer wrote: “It has a very nice minty taste, and foams well in the mouth. I have seen a noticeable difference since I started to use it about two weeks ago.”
  • SPY.COM – Spit Out the Artificial Gunk and Try These All-Natural Toothpastes Instead: “Activated charcoal is a popular and trendy ingredient for its natural whitening abilities as well as its ability to polish, remove stains and freshen breath. Like all of Hello’s oral care products, this toothpaste is also made without SLS, fluoride and other potentially harmful ingredients. The toothpaste has a natural fresh mint flavor and is made with coconut oil for moisture. It tastes awesome, keeps bad breath at bay and keeps your mouth clean with clean ingredients.”
  • Bustle.com – 43 Products So Weird & Cool That They’ve Reached Cult Status On Amazon 9/9/21: “Get a whiter smile with this activated charcoal toothpaste, which is vegan and free of sulfates and fluoride. Its key ingredient is activated charcoal, which provides a whitening, brightening effect, and it has a fresh mint flavor.”
  • PureWow.com – We Asked 2 Dentists: Does Charcoal Toothpaste Work? 9/9/21:
  • WomansWorld.com – This Powerhouse Beauty Ingredient Whitens Teeth, Boosts Hair Growth, and Soothes Skin 9/14/21: “Thanks to its mildly abrasive texture, charcoal buffs plaque right off of the tooth’s enamel while also removing surface stains. The result? A deep clean that reveals a brighter smile in a flash.”
  • Byrdie.com – 13 Teeth Whitening Products That Are Far Less Likely to Cause Sensitivity 8/30/21: “Charcoal can be found in a bazillion different skincare products these days, but it’s also a popular ingredient in the oral care space. It’s an effective abrasive, an ingredient that buffs off stains on the surface of your teeth.2 This toothpaste does a great job at binding to the stains and discolored deposits and lifting them off to leave teeth brighter,” says Dr. Marashi. He adds that he especially likes using it as a maintenance product after using a hydrogen-peroxide based product, like strips or a gel.
  • ChicagoTribune.com – The best charcoal toothpaste 9/24/21: “A good universal, all-natural option that has light mint taste, impressive whitening power and an overall refreshing feeling… This toothpaste uses a 100% vegan formula and the manufacturer says it’s safe for everyday use.”

 

sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener).

*certified organic

adults and children 12 years of age and older:
apply at least a 1 inch strip of the activated charcoal toothpaste onto your fave soft bristle toothbrush.
brush teeth like a boss (aka thoroughly), for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician.

look in the mirror, dig your black teeth and take a selfie.

black toothpaste may be messy so please spit responsibly

children under 12 years of age:
consult a dentist or a physician.

is hello activated charcoal toothpaste safe for everyday use?

absolutely! while formulating our activated charcoal toothpaste, it was one of our top priorities that our paste wasn’t only effective and delicious, but also very gentle and safe for everyday use. all of our toothpastes are well within the ISO standard for enamel safety.

is hello activated charcoal toothpaste abrasive on enamel?

our activated charcoal toothpaste is well within the ISO standard for enamel safety. happy enamel, happy brushers.

do hello products whiten teeth?

yes, hello toothpastes have hydrated silica which helps gently whiten your teeth by removing surface stains. and our products don’t contain bleach or peroxide. we also have a line of specially formulated pastes that whiten by removing surface stains- our activated charcoal toothpastes, hello naturally whitening fluoride toothpaste, or hello brightening booster with white turmeric.

  • NYMAG.com – Best Toothpaste on Amazon: “After my initial use of Hello, I noticed a HUGE improvement. After two weeks, my family asked if I had my teeth professionally done as they are back to solid white.”
  • Buzzfeed.com24 Products Under $10 With Before-And-After Photos That Pretty Much Blow My Mind: “I love Hello toothpaste. First off, it’s cruelty free, second, it works so much better than anything I’ve ever used! I have gotten several different kinds but had to try this charcoal toothpaste. Anyway, the toothpaste itself is wonderful, I’ve noticed considerable whitening and cleaning and my mouth feeling so fresh and clean. I love this toothpaste.”
  • Cosmopolitan.com 10 Best At-Home Teeth Whiteners You Need to Try ASAP: This tingly toothpaste is filled with activated charcoal (a fancy term for charcoal that’s been heated to become extra absorbent) to attract surface stains leftover from wine, coffee, more wine, etc., along with mint and coconut oil to keep bad breath in check.”
  • StyleCaster.com – The Best Natural Teeth Whitening Products For (Non-Toxic) Pearly Whites: “For gradual whitening, Hello’s charcoal toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.” 
  • Parenting.com The Best Natural Toothpaste Brands for Everyone in Your Family:  “Activated charcoal is a natural way to help freshen breath and whiten teeth. Hello toothpaste combines the power of charcoal with other high-quality ingredients like fresh mint and coconut oil to create a natural toothpaste that delivers impressive results.”
  • The Zoe Report – 10 Men’s Grooming Products I Borrowed from My Boyfriend During Quarantine. Why He’s Not Getting Them Back: As someone who relies on their daily cup of coffee, activated charcoal toothpaste is a great way to remove surface stains from your teeth, while helping whiten them in the process. This one from Hello is fluoride-free and completely vegan.”
  • SPY.com – Check Out Those Pearly Whites! Blind Your Friends and Neighbors With the Best Whitening Toothpastes Available: “It might sound strange to turn your teeth black before you turn them white, but charcoal works quite well to white, polish and clean teeth. It’s great at removing surface stains and tastes pretty good in the process. This tube of toothpaste is also fluoride-free, vegan and never tested on animals.”
  • Refinery29.com – What the R29 Shopping Team Actually Bought (& Loved) for Under $100: “I was looking for a teeth-whitening agent beyond my classic Crest White Strips (which is yes, an obsession.) After seeing the countless positive reviews on Amazon, I knew I had to indulge. This toothpaste, which comes conveniently in a set-of-4, is truly the best. It whitens your teeth naturally without the added burn from strips.”
  • Byrdie.com – 12 Whitening Toothpastes that Actually Work: “Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening. To leave you with fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of fluoride, sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.”
  • Buzzfeed.com – 48 $15 and Under Things You Probably Aren’t Trying that You Should be: “A charcoal-based toothpaste that’s satisfying scrubbing on your teeth [and] will have your teeth whiter with each brush.” A promising review says, “Love love love it! It made my mouth feel clean and fresh – and my teeth have been whitened!! This product is amazing!”
  • ToolsofMen.com – Best Activated Charcoal Toothpaste and Powder 2020: Review of the Top Brands: “Hello Oral Care is quickly changing the toothpaste market by taking a commodity and turning it into something desirable. Their highly rated activated charcoal toothpaste checks all the boxes in that its completely all natural, contains no artificial sweeteners or peroxide, made in a sustainable way to lessen the impact on earth, while also never being tested on animals. With a claim to have noticeably whiter teeth in only 4 days, the positive reviews we came across backed this up. Beyond checking all the boxes to be the best charcoal toothpaste, Hello Oral Care is made in the USA.”
  • Byrdie.com – 12 Teeth Whitening Products That Are Far Less Likely to Cause Sensitivity: “Charcoal can be found in a bazillion different skincare products these days, but it’s also a popular ingredient in the oral care space. It’s an effective abrasive, an ingredient that buffs off stains on the surface of your teeth. This toothpaste does a great job at binding to the stains and discolored deposits and lifting them off to leave teeth brighter,” says Dr. Marashi. He adds that he especially likes using it as a maintenance product after using a hydrogen-peroxide based product, like strips or a gel.”
  • Refinery29.com – Tried and True: The Real Results From Using Top Teeth-Whitening Products
  • NYMag.com – The Best Toothpaste on Amazon, According to Hyperenthusiastic Reviewers
  • Buzzfeed.com – 19 Teeth Whiteners That Work So Well, I’m Convinced It’s Magic: “Delivers fast and noticeable results in basically the easiest way possible. If you’re familiar with brushing your teeth (so all of us) this is a great fit, especially if you have sensitivity concerns.”
  • Byrdie.com – The Best Deals at Walmart of March 2021: “A few years ago, charcoal became a huge trend, popping up in special water, shampoo, and wipes. The reason why is it claims that when it’s activated, the element pulls out impurities, and in toothpaste, it aids in giving you a whiter smile.”
  • MensJournal.com – Freshen Up Your Brushing Routine With These Toothpastes: “Hello’s vegan, cruelty-free ‘pastes are made in the USA and stand out for offering both fluoride and fluoride-free options. For an extra boost of whitening, try the activated charcoal variety, which is made with mint and coconut oil for fresher breath.”
  • TheZoeReport.com – The 38 Coolest Things Reviewers Are Currently Obsessed With On Amazon: This fluoride-free toothpaste is formulated with activated charcoal, one of the most effective natural ingredients to clean, whiten, and polish your teeth. Because of the charcoal, the toothpaste itself is jet black — while it’s a little weird at first, there’s something kind of satisfying about rinsing away the black paste to reveal your brighter smile. It also happens to be vegan and cruelty-free.”
  • StyleCaster.com – The Best Natural Teeth Whitening Products For Pearly Whites: “For gradual whitening, Hello’s charcoal paste toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.”
  • EliteDaily.com – Cheap Products That Are Uniquely Good At Solving Day-To-Day Problems: “Looking to whiten your teeth on a budget? Try this charcoal toothpaste. The activated charcoal works to break up surface stains while removing plaque and freshening your breath. It’s vegan and doesn’t contain any dyes, peroxide, or artificial sweeteners. One reviewer wrote: “It has a very nice minty taste, and foams well in the mouth. I have seen a noticeable difference since I started to use it about two weeks ago.”
  • SPY.COM – Spit Out the Artificial Gunk and Try These All-Natural Toothpastes Instead: “Activated charcoal is a popular and trendy ingredient for its natural whitening abilities as well as its ability to polish, remove stains and freshen breath. Like all of Hello’s oral care products, this toothpaste is also made without SLS, fluoride and other potentially harmful ingredients. The toothpaste has a natural fresh mint flavor and is made with coconut oil for moisture. It tastes awesome, keeps bad breath at bay and keeps your mouth clean with clean ingredients.”
  • Bustle.com – 43 Products So Weird & Cool That They’ve Reached Cult Status On Amazon 9/9/21: “Get a whiter smile with this activated charcoal toothpaste, which is vegan and free of sulfates and fluoride. Its key ingredient is activated charcoal, which provides a whitening, brightening effect, and it has a fresh mint flavor.”
  • PureWow.com – We Asked 2 Dentists: Does Charcoal Toothpaste Work? 9/9/21:
  • WomansWorld.com – This Powerhouse Beauty Ingredient Whitens Teeth, Boosts Hair Growth, and Soothes Skin 9/14/21: “Thanks to its mildly abrasive texture, charcoal buffs plaque right off of the tooth’s enamel while also removing surface stains. The result? A deep clean that reveals a brighter smile in a flash.”
  • Byrdie.com – 13 Teeth Whitening Products That Are Far Less Likely to Cause Sensitivity 8/30/21: “Charcoal can be found in a bazillion different skincare products these days, but it’s also a popular ingredient in the oral care space. It’s an effective abrasive, an ingredient that buffs off stains on the surface of your teeth.2 This toothpaste does a great job at binding to the stains and discolored deposits and lifting them off to leave teeth brighter,” says Dr. Marashi. He adds that he especially likes using it as a maintenance product after using a hydrogen-peroxide based product, like strips or a gel.
  • ChicagoTribune.com – The best charcoal toothpaste 9/24/21: “A good universal, all-natural option that has light mint taste, impressive whitening power and an overall refreshing feeling… This toothpaste uses a 100% vegan formula and the manufacturer says it’s safe for everyday use.”