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hello® activated charcoal fluoride free toothpaste

it’s simple, black paste = white teeth. fluoride free

$5.99


just in case you missed the beautiful image over there, here’s the name of this puppy: hello® activated charcoal fluoride free whitening toothpaste with fresh mint + coconut oil. it’s simple, black paste = white teeth.

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SKU: 819156020035 Categories: , , , ,
purpose
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formulated with sustainable bamboo, an odor-reducer.

kicks plaque to the curb, and takes care of your mouth with coconut oil.

super-effective at whitening + polishing. freshens breath with fresh mint, spearmint, and peppermint.

sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener).

*certified organic

  • adults and children 12 years of age and older
  • apply at least a 1 inch strip of the product onto your fave soft bristle toothbrush.
    brush teeth like a boss (aka thoroughly), for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician.
  • look in the mirror, dig your black teeth and take a selfie.
  • black paste may be messy so please spit responsibly
  • children under 12 years of age: consult a dentist or a physician.
  • NYMAG.com – Best Toothpaste on Amazon: “After my initial use of Hello, I noticed a HUGE improvement. After two weeks, my family asked if I had my teeth professionally done as they are back to solid white.”
  • Buzzfeed.com24 Products Under $10 With Before-And-After Photos That Pretty Much Blow My Mind: “I love Hello toothpaste. First off, it’s cruelty free, second, it works so much better than anything I’ve ever used! I have gotten several different kinds but had to try this charcoal toothpaste. Anyway, the toothpaste itself is wonderful, I’ve noticed considerable whitening and cleaning and my mouth feeling so fresh and clean. I love this toothpaste.”
  • Cosmopolitan.com 10 Best At-Home Teeth Whiteners You Need to Try ASAP: This tingly toothpaste is filled with activated charcoal (a fancy term for charcoal that’s been heated to become extra absorbent) to attract surface stains leftover from wine, coffee, more wine, etc., along with mint and coconut oil to keep bad breath in check.”
  • StyleCaster.com – The Best Natural Teeth Whitening Products For (Non-Toxic) Pearly Whites: “For gradual whitening, Hello’s charcoal toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.” 
  • Parenting.com The Best Natural Toothpaste Brands for Everyone in Your Family:  “Activated charcoal is a natural way to help freshen breath and whiten teeth. Hello toothpaste combines the power of charcoal with other high-quality ingredients like fresh mint and coconut oil to create a natural toothpaste that delivers impressive results.”
  • The Zoe Report – 10 Men’s Grooming Products I Borrowed from My Boyfriend During Quarantine. Why He’s Not Getting Them Back: As someone who relies on their daily cup of coffee, activated charcoal toothpaste is a great way to remove surface stains from your teeth, while helping whiten them in the process. This one from Hello is fluoride-free and completely vegan.”
  • SPY.com – Check Out Those Pearly Whites! Blind Your Friends and Neighbors With the Best Whitening Toothpastes Available: “It might sound strange to turn your teeth black before you turn them white, but charcoal works quite well to white, polish and clean teeth. It’s great at removing surface stains and tastes pretty good in the process. This tube of toothpaste is also fluoride-free, vegan and never tested on animals.”
  • Refinery29.com – What the R29 Shopping Team Actually Bought (& Loved) for Under $100: “I was looking for a teeth-whitening agent beyond my classic Crest White Strips (which is yes, an obsession.) After seeing the countless positive reviews on Amazon, I knew I had to indulge. This toothpaste, which comes conveniently in a set-of-4, is truly the best. It whitens your teeth naturally without the added burn from strips.”
  • Byrdie.com – 12 Whitening Toothpastes that Actually Work: “Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening. To leave you with fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of fluoride, sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.”
  • Buzzfeed.com – 48 $15 and Under Things You Probably Aren’t Trying that You Should be: “A charcoal-based toothpaste that’s satisfying scrubbing on your teeth [and] will have your teeth whiter with each brush.” A promising review says, “Love love love it! It made my mouth feel clean and fresh – and my teeth have been whitened!! This product is amazing!”
  • ToolsofMen.com – Best Activated Charcoal Toothpaste and Powder 2020: Review of the Top Brands: “Hello Oral Care is quickly changing the toothpaste market by taking a commodity and turning it into something desirable. Their highly rated activated charcoal toothpaste checks all the boxes in that its completely all natural, contains no artificial sweeteners or peroxide, made in a sustainable way to lessen the impact on earth, while also never being tested on animals. With a claim to have noticeably whiter teeth in only 4 days, the positive reviews we came across backed this up. Beyond checking all the boxes to be the best charcoal toothpaste, Hello Oral Care is made in the USA.”
  • Byrdie.com – 12 Teeth Whitening Products That Are Far Less Likely to Cause Sensitivity: “Charcoal can be found in a bazillion different skincare products these days, but it’s also a popular ingredient in the oral care space. It’s an effective abrasive, an ingredient that buffs off stains on the surface of your teeth. This toothpaste does a great job at binding to the stains and discolored deposits and lifting them off to leave teeth brighter,” says Dr. Marashi. He adds that he especially likes using it as a maintenance product after using a hydrogen-peroxide based product, like strips or a gel.”
  • Refinery29.com – Tried and True: The Real Results From Using Top Teeth-Whitening Products
  • NYMag.com – The Best Toothpaste on Amazon, According to Hyperenthusiastic Reviewers
  • Buzzfeed.com – 19 Teeth Whiteners That Work So Well, I’m Convinced It’s Magic: “Delivers fast and noticeable results in basically the easiest way possible. If you’re familiar with brushing your teeth (so all of us) this is a great fit, especially if you have sensitivity concerns.”
  • Byrdie.com – The Best Deals at Walmart of March 2021: “A few years ago, charcoal became a huge trend, popping up in special water, shampoo, and wipes. The reason why is it claims that when it’s activated, the element pulls out impurities, and in toothpaste, it aids in giving you a whiter smile.”
  • MensJournal.com – Freshen Up Your Brushing Routine With These Toothpastes: “Hello’s vegan, cruelty-free ‘pastes are made in the USA and stand out for offering both fluoride and fluoride-free options. For an extra boost of whitening, try the activated charcoal variety, which is made with mint and coconut oil for fresher breath.”

sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener).

*certified organic

  • adults and children 12 years of age and older
  • apply at least a 1 inch strip of the product onto your fave soft bristle toothbrush.
    brush teeth like a boss (aka thoroughly), for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician.
  • look in the mirror, dig your black teeth and take a selfie.
  • black paste may be messy so please spit responsibly
  • children under 12 years of age: consult a dentist or a physician.
  • NYMAG.com – Best Toothpaste on Amazon: “After my initial use of Hello, I noticed a HUGE improvement. After two weeks, my family asked if I had my teeth professionally done as they are back to solid white.”
  • Buzzfeed.com24 Products Under $10 With Before-And-After Photos That Pretty Much Blow My Mind: “I love Hello toothpaste. First off, it’s cruelty free, second, it works so much better than anything I’ve ever used! I have gotten several different kinds but had to try this charcoal toothpaste. Anyway, the toothpaste itself is wonderful, I’ve noticed considerable whitening and cleaning and my mouth feeling so fresh and clean. I love this toothpaste.”
  • Cosmopolitan.com 10 Best At-Home Teeth Whiteners You Need to Try ASAP: This tingly toothpaste is filled with activated charcoal (a fancy term for charcoal that’s been heated to become extra absorbent) to attract surface stains leftover from wine, coffee, more wine, etc., along with mint and coconut oil to keep bad breath in check.”
  • StyleCaster.com – The Best Natural Teeth Whitening Products For (Non-Toxic) Pearly Whites: “For gradual whitening, Hello’s charcoal toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.” 
  • Parenting.com The Best Natural Toothpaste Brands for Everyone in Your Family:  “Activated charcoal is a natural way to help freshen breath and whiten teeth. Hello toothpaste combines the power of charcoal with other high-quality ingredients like fresh mint and coconut oil to create a natural toothpaste that delivers impressive results.”
  • The Zoe Report – 10 Men’s Grooming Products I Borrowed from My Boyfriend During Quarantine. Why He’s Not Getting Them Back: As someone who relies on their daily cup of coffee, activated charcoal toothpaste is a great way to remove surface stains from your teeth, while helping whiten them in the process. This one from Hello is fluoride-free and completely vegan.”
  • SPY.com – Check Out Those Pearly Whites! Blind Your Friends and Neighbors With the Best Whitening Toothpastes Available: “It might sound strange to turn your teeth black before you turn them white, but charcoal works quite well to white, polish and clean teeth. It’s great at removing surface stains and tastes pretty good in the process. This tube of toothpaste is also fluoride-free, vegan and never tested on animals.”
  • Refinery29.com – What the R29 Shopping Team Actually Bought (& Loved) for Under $100: “I was looking for a teeth-whitening agent beyond my classic Crest White Strips (which is yes, an obsession.) After seeing the countless positive reviews on Amazon, I knew I had to indulge. This toothpaste, which comes conveniently in a set-of-4, is truly the best. It whitens your teeth naturally without the added burn from strips.”
  • Byrdie.com – 12 Whitening Toothpastes that Actually Work: “Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening. To leave you with fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of fluoride, sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.”
  • Buzzfeed.com – 48 $15 and Under Things You Probably Aren’t Trying that You Should be: “A charcoal-based toothpaste that’s satisfying scrubbing on your teeth [and] will have your teeth whiter with each brush.” A promising review says, “Love love love it! It made my mouth feel clean and fresh – and my teeth have been whitened!! This product is amazing!”
  • ToolsofMen.com – Best Activated Charcoal Toothpaste and Powder 2020: Review of the Top Brands: “Hello Oral Care is quickly changing the toothpaste market by taking a commodity and turning it into something desirable. Their highly rated activated charcoal toothpaste checks all the boxes in that its completely all natural, contains no artificial sweeteners or peroxide, made in a sustainable way to lessen the impact on earth, while also never being tested on animals. With a claim to have noticeably whiter teeth in only 4 days, the positive reviews we came across backed this up. Beyond checking all the boxes to be the best charcoal toothpaste, Hello Oral Care is made in the USA.”
  • Byrdie.com – 12 Teeth Whitening Products That Are Far Less Likely to Cause Sensitivity: “Charcoal can be found in a bazillion different skincare products these days, but it’s also a popular ingredient in the oral care space. It’s an effective abrasive, an ingredient that buffs off stains on the surface of your teeth. This toothpaste does a great job at binding to the stains and discolored deposits and lifting them off to leave teeth brighter,” says Dr. Marashi. He adds that he especially likes using it as a maintenance product after using a hydrogen-peroxide based product, like strips or a gel.”
  • Refinery29.com – Tried and True: The Real Results From Using Top Teeth-Whitening Products
  • NYMag.com – The Best Toothpaste on Amazon, According to Hyperenthusiastic Reviewers
  • Buzzfeed.com – 19 Teeth Whiteners That Work So Well, I’m Convinced It’s Magic: “Delivers fast and noticeable results in basically the easiest way possible. If you’re familiar with brushing your teeth (so all of us) this is a great fit, especially if you have sensitivity concerns.”
  • Byrdie.com – The Best Deals at Walmart of March 2021: “A few years ago, charcoal became a huge trend, popping up in special water, shampoo, and wipes. The reason why is it claims that when it’s activated, the element pulls out impurities, and in toothpaste, it aids in giving you a whiter smile.”
  • MensJournal.com – Freshen Up Your Brushing Routine With These Toothpastes: “Hello’s vegan, cruelty-free ‘pastes are made in the USA and stand out for offering both fluoride and fluoride-free options. For an extra boost of whitening, try the activated charcoal variety, which is made with mint and coconut oil for fresher breath.”
Rated 2 out of 5 by from Burned my mouth and lips I bought this to replace my favorite natural toothpaste when I had trouble finding it in stores. Although I loved the taste, cleaning power and sensitivity relief, I had to give this one up. After three days of use, it caused 7 mouth sores and made my lips peel like a bad sunburn. Luckily, I didn't require medical attention and I'm on the mend after discontinuing. I was surprised at this reaction because the ingredients appeared to be typical for a natural product plus I have never had a reaction to any personal care product. Package didn't appear to be tampered with. My boyfriend does love this product so at least it won't go to waste.
Date published: 2019-10-22
Rated 5 out of 5 by from It works! Got this yesterday at my local Kroger. This is the only item out of several brands, including half a dozen alternative brands, that contains fluoride but lacks the other nasties, triclosan & sls. I used it today & my teeth didn't hurt at all during the brushing, which hasn't happened in months! Name brand products for sensitivity just don't work, & the mouth irritation & peeling tissue are just intolerable. Thank you so much for this smart product that contains the fluoride necessary to aid in prevention of tooth disease. All the other "health" products carried by Kroger lack fluoride. I wish you success & hope you're in business for a long time.
Date published: 2018-08-24
Rated 5 out of 5 by from Fun variety I’ve been using this brand for a while now but Walmart doesn’t carry a wide variety of flavors.. I’m so happy that I found out I could order directly through the company etc! both me & my children enjoy these products, I just introduced them to the kids blueberry & they love it!! I also order the dragon berry whitening for the first time & enjoy it!! We’re going to add mouthwash next go around! Only thing I would say is the shipping process was confusing & how customer service responds was too but all in all everything got fixed within no time! I pray this business is around forever because it’s a must in this household
Date published: 2019-10-07
Rated 5 out of 5 by from Perfect for the entire family! I feel like I could leave a 5-star on every toothpaste version, but I'm going to start here because this was the first formula I tried. I suffer from very sensitive teeth and have had years of trouble finding a toothpaste that didn't make my cleaning process painful. I gave this a try when I saw it on my local store's shelf and I have never looked back. I have zero pain when I brush, but more importantly my teeth have never felt this clean from a home brushing. My teeth feel great, they sparkle again, and they are getting whiter. We now have every formula at our house to meet all our individual needs. This fits perfect in our natural lifestyle and I feel good knowing the dentist is going to be impressed.
Date published: 2017-07-20
Rated 5 out of 5 by from Amazing Toothpaste I struggle a lot with toothpastes being very strong in mint flavors, or more the chemicals put into them that makes it hard for me to brush as long as I need. I also have sensitive teeth, that some sensitivity toothpastes could help, but the mint just killed my mouth. I was using a kids toothpaste to brush my teeth for the past few months until I found this at Walmart. Without all the usual chemicals, I can handle the toothpaste and the mint isn't overly powerful either. It helped my teeth in a matter of 3 days with the sensitivity. I love this so much.
Date published: 2018-07-10
Rated 5 out of 5 by from Surprisingly Good I received a sample of this in the mail. I've used it quite a few times and I am surprised by how clean it's not only made my teeth but how it's been able to keep them cleaner than most other toothpaste I've used. I work in a bakery so sometimes I eat sweets I'm not supposed to. At the end of the day, I don't have that feeling of sugar on my teeth like I usually do. They're still smooth and feel good. The fact that this actually does help with my tooth sensitivity is a major bonus. I haven't had any sensitivity problems since I've been using this.
Date published: 2017-08-23
Rated 5 out of 5 by from Wonderful! I'm proud to write my first-ever toothpaste review for Hello Sensitivity and to support the brand. It never occurred to me until I saw Hello's post on Instagram about triclosan that I had been entirely unaware of the ingredients in the toothpaste I've been using daily for my entire life! Keep producing amazing, wholesome products and maintaining a stellar Instagram presence! Not only does this product taste great, the product itself looks great, too. Toothpaste shouldn't be stuffed away in a cabinet out of sight--it deserves to be admired!
Date published: 2017-07-20
Rated 5 out of 5 by from Works great I received a free sample of this Hello sensitive teeth toothpaste and was a little sceptical at first. Honestly, it just doesn't lather up like most toothpaste do. I kept using it even though it felt a little different and it really does work! It does help with teeth sensitivity and seems to make my teeth a little brighter/whiter also. Maybe because of the coconut oil in it? This is definitely something I want to buy before I run out of the sample! I highly recommend to anyone who has teeth sensitivity! It works wonderfully!
Date published: 2018-03-27
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sensitivity relief fluoride is rated 4.8 out of 5 by 116.
Rated 2 out of 5 by from Burned my mouth and lips I bought this to replace my favorite natural toothpaste when I had trouble finding it in stores. Although I loved the taste, cleaning power and sensitivity relief, I had to give this one up. After three days of use, it caused 7 mouth sores and made my lips peel like a bad sunburn. Luckily, I didn't require medical attention and I'm on the mend after discontinuing. I was surprised at this reaction because the ingredients appeared to be typical for a natural product plus I have never had a reaction to any personal care product. Package didn't appear to be tampered with. My boyfriend does love this product so at least it won't go to waste.
Date published: 2019-10-22
Rated 5 out of 5 by from It works! Got this yesterday at my local Kroger. This is the only item out of several brands, including half a dozen alternative brands, that contains fluoride but lacks the other nasties, triclosan & sls. I used it today & my teeth didn't hurt at all during the brushing, which hasn't happened in months! Name brand products for sensitivity just don't work, & the mouth irritation & peeling tissue are just intolerable. Thank you so much for this smart product that contains the fluoride necessary to aid in prevention of tooth disease. All the other "health" products carried by Kroger lack fluoride. I wish you success & hope you're in business for a long time.
Date published: 2018-08-24
Rated 5 out of 5 by from Fun variety I’ve been using this brand for a while now but Walmart doesn’t carry a wide variety of flavors.. I’m so happy that I found out I could order directly through the company etc! both me & my children enjoy these products, I just introduced them to the kids blueberry & they love it!! I also order the dragon berry whitening for the first time & enjoy it!! We’re going to add mouthwash next go around! Only thing I would say is the shipping process was confusing & how customer service responds was too but all in all everything got fixed within no time! I pray this business is around forever because it’s a must in this household
Date published: 2019-10-07
Rated 5 out of 5 by from Perfect for the entire family! I feel like I could leave a 5-star on every toothpaste version, but I'm going to start here because this was the first formula I tried. I suffer from very sensitive teeth and have had years of trouble finding a toothpaste that didn't make my cleaning process painful. I gave this a try when I saw it on my local store's shelf and I have never looked back. I have zero pain when I brush, but more importantly my teeth have never felt this clean from a home brushing. My teeth feel great, they sparkle again, and they are getting whiter. We now have every formula at our house to meet all our individual needs. This fits perfect in our natural lifestyle and I feel good knowing the dentist is going to be impressed.
Date published: 2017-07-20
Rated 5 out of 5 by from Amazing Toothpaste I struggle a lot with toothpastes being very strong in mint flavors, or more the chemicals put into them that makes it hard for me to brush as long as I need. I also have sensitive teeth, that some sensitivity toothpastes could help, but the mint just killed my mouth. I was using a kids toothpaste to brush my teeth for the past few months until I found this at Walmart. Without all the usual chemicals, I can handle the toothpaste and the mint isn't overly powerful either. It helped my teeth in a matter of 3 days with the sensitivity. I love this so much.
Date published: 2018-07-10
Rated 5 out of 5 by from Surprisingly Good I received a sample of this in the mail. I've used it quite a few times and I am surprised by how clean it's not only made my teeth but how it's been able to keep them cleaner than most other toothpaste I've used. I work in a bakery so sometimes I eat sweets I'm not supposed to. At the end of the day, I don't have that feeling of sugar on my teeth like I usually do. They're still smooth and feel good. The fact that this actually does help with my tooth sensitivity is a major bonus. I haven't had any sensitivity problems since I've been using this.
Date published: 2017-08-23
Rated 5 out of 5 by from Wonderful! I'm proud to write my first-ever toothpaste review for Hello Sensitivity and to support the brand. It never occurred to me until I saw Hello's post on Instagram about triclosan that I had been entirely unaware of the ingredients in the toothpaste I've been using daily for my entire life! Keep producing amazing, wholesome products and maintaining a stellar Instagram presence! Not only does this product taste great, the product itself looks great, too. Toothpaste shouldn't be stuffed away in a cabinet out of sight--it deserves to be admired!
Date published: 2017-07-20
Rated 5 out of 5 by from Works great I received a free sample of this Hello sensitive teeth toothpaste and was a little sceptical at first. Honestly, it just doesn't lather up like most toothpaste do. I kept using it even though it felt a little different and it really does work! It does help with teeth sensitivity and seems to make my teeth a little brighter/whiter also. Maybe because of the coconut oil in it? This is definitely something I want to buy before I run out of the sample! I highly recommend to anyone who has teeth sensitivity! It works wonderfully!
Date published: 2018-03-27
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