black, white, and friendly all over. made with fresh mint and coconut oil. toothpaste

hello activated charcoal epic whitening fluoride toothpaste

$6.99



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warning: smiles in the mirror may appear brighter than usual.

activated charcoal (made from sustainable bamboo) is nature’s way to epically whiten teeth and freshen your breath like nobody’s business. here at hello, we believe in a brusher’s right to choose, so this charcoal paste contains fluoride, which helps to prevent cavities and strengthen enamel. if fluoride isn’t your thing, we have a fluoride free charcoal paste, too. and don’t worry, our charcoal toothpastes have been specifically formulated to be gentle enough for daily use.

for maximum friendliness, use every time you brush. please spit responsibly, and keep your sink clean and your smile perfect for the next selfie for the ‘gram. #brushhappy

active ingredient: sodium monofluorophosphate 0.76% (0.15% w/v fluoride ion)

purpose: anticavity

inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, charcoal powder, flavor, xanthan gum, titanium dioxide, coconut oil, cocamidopropyl betaine, sodium cocoyl glutamate, and stevia rebaudiana extract

adults and children 2+ – brush teeth thoroughly, preferably after each meal or at least 2x per day or as directed by dentist or physician

children 2-6 years: use only a pea sized amount and supervise child’s brushing and rinsing (to minimize swallowing)

children under 2 years: ask a dentist or physician

  • NYMAG.com/strategist – Best Toothpaste on Amazon: “After my initial use of Hello, I noticed a HUGE improvement. After two weeks, my family asked if I had my teeth professionally done as they are back to solid white.”
  • Buzzfeed.com24 Products Under $10 With Before-And-After Photos That Pretty Much Blow My Mind: “I love Hello toothpaste. First off, it’s cruelty free, second, it works so much better than anything I’ve ever used! I have gotten several different kinds but had to try this charcoal toothpaste. Anyway, the toothpaste itself is wonderful, I’ve noticed considerable whitening and cleaning and my mouth feeling so fresh and clean. I love this toothpaste.”
  • Cosmopolitan.com 10 Best At-Home Teeth Whiteners You Need to Try ASAP: This tingly toothpaste is filled with activated charcoal (a fancy term for charcoal that’s been heated to become extra absorbent) to attract surface stains leftover from wine, coffee, more wine, etc., along with mint and coconut oil to keep bad breath in check.”
  • StyleCaster.com – The Best Natural Teeth Whitening Products For (Non-Toxic) Pearly Whites: “For gradual whitening, Hello’s charcoal toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.” 
  • Parenting.com The Best Natural Toothpaste Brands for Everyone in Your Family:  “Activated charcoal is a natural way to help freshen breath and whiten teeth. Hello toothpaste combines the power of charcoal with other high-quality ingredients like fresh mint and coconut oil to create a natural toothpaste that delivers impressive results.”
  • Refinery29.com – What the R29 Shopping Team Actually Bought (& Loved) for Under $100: “I was looking for a teeth-whitening agent beyond my classic Crest White Strips (which is yes, an obsession.) After seeing the countless positive reviews on Amazon, I knew I had to indulge. This toothpaste, which comes conveniently in a set-of-4, is truly the best. It whitens your teeth naturally without the added burn from strips.”
  • Byrdie.com – 12 Whitening Toothpastes that Actually Work: “Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening. To leave you with fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.”
  • Buzzfeed.com – 48 $15 and Under Things You Probably Aren’t Trying that You Should be: “A charcoal-based toothpaste that’s satisfying scrubbing on your teeth [and] will have your teeth whiter with each brush.” A promising review says, “Love love love it! It made my mouth feel clean and fresh – and my teeth have been whitened!! This product is amazing!”
  • ToolsofMen.com – Best Activated Charcoal Toothpaste and Powder 2020: Review of the Top Brands: “Hello Oral Care is quickly changing the toothpaste market by taking a commodity and turning it into something desirable. Their highly rated activated charcoal toothpaste checks all the boxes in that its completely all natural, contains no artificial sweeteners or peroxide, made in a sustainable way to lessen the impact on earth, while also never being tested on animals. With a claim to have noticeably whiter teeth in only 4 days, the positive reviews we came across backed this up. Beyond checking all the boxes to be the best charcoal toothpaste, Hello Oral Care is made in the USA.”
  • IBTimes.com – 21 Best-Selling Items On Amazon Under $20 You Never Knew You Needed: “The Hello Activated Charcoal fluoride should be your go-to for teeth-whitening. It contains activated charcoal which helps polish, clean and remove stains from your teeth.”
  • SPY.COM – Spit Out the Artificial Gunk and Try These All-Natural Toothpastes Instead: “Activated charcoal is a popular and trendy ingredient for its natural whitening abilities as well as its ability to polish, remove stains and freshen breath. Like all of Hello’s oral care products, this toothpaste is also made without SLS, fluoride and other potentially harmful ingredients. The toothpaste has a natural fresh mint flavor and is made with coconut oil for moisture. It tastes awesome, keeps bad breath at bay and keeps your mouth clean with clean ingredients.”
  • MensJournal.com -The Best Toothpastes to Freshen Up Your Brushing Routine – “Best Charcoal Whitening: Hello Activated Charcoal Epic Whitening Fluoride Toothpaste: Hello’s vegan, cruelty-free ‘pastes are made in the USA and stand out for offering both fluoride and fluoride-free options. For an extra boost of whitening, try the activated charcoal variety, which is made with mint and coconut oil for fresher breath.”
  • Bustle.com – The 7 Best Toothpastes for Plaque 10/21/21: This toothpaste from Hello Oral Care is chock full of plaque-preventing, whitening, and cleansing ingredients while skipping components like sulfates, parabens, and peroxides. The vegan toothpaste contains so much good stuff, including fluoride to fight plaque, plus bamboo-derived activated charcoal and fresh mint to freshen your breath. The result is clean, white teeth without too much plaque. But for the record, the toothpaste itself is black, so be prepared for your teeth to look black, too, while you’re brushing. Buy the toothpaste in a four-pack, or opt for a two-pack with a toothbrush included.”

active ingredient: sodium monofluorophosphate 0.76% (0.15% w/v fluoride ion)

purpose: anticavity

inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, charcoal powder, flavor, xanthan gum, titanium dioxide, coconut oil, cocamidopropyl betaine, sodium cocoyl glutamate, and stevia rebaudiana extract

adults and children 2+ – brush teeth thoroughly, preferably after each meal or at least 2x per day or as directed by dentist or physician

children 2-6 years: use only a pea sized amount and supervise child’s brushing and rinsing (to minimize swallowing)

children under 2 years: ask a dentist or physician

no faqs at the moment!

  • NYMAG.com/strategist – Best Toothpaste on Amazon: “After my initial use of Hello, I noticed a HUGE improvement. After two weeks, my family asked if I had my teeth professionally done as they are back to solid white.”
  • Buzzfeed.com24 Products Under $10 With Before-And-After Photos That Pretty Much Blow My Mind: “I love Hello toothpaste. First off, it’s cruelty free, second, it works so much better than anything I’ve ever used! I have gotten several different kinds but had to try this charcoal toothpaste. Anyway, the toothpaste itself is wonderful, I’ve noticed considerable whitening and cleaning and my mouth feeling so fresh and clean. I love this toothpaste.”
  • Cosmopolitan.com 10 Best At-Home Teeth Whiteners You Need to Try ASAP: This tingly toothpaste is filled with activated charcoal (a fancy term for charcoal that’s been heated to become extra absorbent) to attract surface stains leftover from wine, coffee, more wine, etc., along with mint and coconut oil to keep bad breath in check.”
  • StyleCaster.com – The Best Natural Teeth Whitening Products For (Non-Toxic) Pearly Whites: “For gradual whitening, Hello’s charcoal toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.” 
  • Parenting.com The Best Natural Toothpaste Brands for Everyone in Your Family:  “Activated charcoal is a natural way to help freshen breath and whiten teeth. Hello toothpaste combines the power of charcoal with other high-quality ingredients like fresh mint and coconut oil to create a natural toothpaste that delivers impressive results.”
  • Refinery29.com – What the R29 Shopping Team Actually Bought (& Loved) for Under $100: “I was looking for a teeth-whitening agent beyond my classic Crest White Strips (which is yes, an obsession.) After seeing the countless positive reviews on Amazon, I knew I had to indulge. This toothpaste, which comes conveniently in a set-of-4, is truly the best. It whitens your teeth naturally without the added burn from strips.”
  • Byrdie.com – 12 Whitening Toothpastes that Actually Work: “Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening. To leave you with fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.”
  • Buzzfeed.com – 48 $15 and Under Things You Probably Aren’t Trying that You Should be: “A charcoal-based toothpaste that’s satisfying scrubbing on your teeth [and] will have your teeth whiter with each brush.” A promising review says, “Love love love it! It made my mouth feel clean and fresh – and my teeth have been whitened!! This product is amazing!”
  • ToolsofMen.com – Best Activated Charcoal Toothpaste and Powder 2020: Review of the Top Brands: “Hello Oral Care is quickly changing the toothpaste market by taking a commodity and turning it into something desirable. Their highly rated activated charcoal toothpaste checks all the boxes in that its completely all natural, contains no artificial sweeteners or peroxide, made in a sustainable way to lessen the impact on earth, while also never being tested on animals. With a claim to have noticeably whiter teeth in only 4 days, the positive reviews we came across backed this up. Beyond checking all the boxes to be the best charcoal toothpaste, Hello Oral Care is made in the USA.”
  • IBTimes.com – 21 Best-Selling Items On Amazon Under $20 You Never Knew You Needed: “The Hello Activated Charcoal fluoride should be your go-to for teeth-whitening. It contains activated charcoal which helps polish, clean and remove stains from your teeth.”
  • SPY.COM – Spit Out the Artificial Gunk and Try These All-Natural Toothpastes Instead: “Activated charcoal is a popular and trendy ingredient for its natural whitening abilities as well as its ability to polish, remove stains and freshen breath. Like all of Hello’s oral care products, this toothpaste is also made without SLS, fluoride and other potentially harmful ingredients. The toothpaste has a natural fresh mint flavor and is made with coconut oil for moisture. It tastes awesome, keeps bad breath at bay and keeps your mouth clean with clean ingredients.”
  • MensJournal.com -The Best Toothpastes to Freshen Up Your Brushing Routine – “Best Charcoal Whitening: Hello Activated Charcoal Epic Whitening Fluoride Toothpaste: Hello’s vegan, cruelty-free ‘pastes are made in the USA and stand out for offering both fluoride and fluoride-free options. For an extra boost of whitening, try the activated charcoal variety, which is made with mint and coconut oil for fresher breath.”
  • Bustle.com – The 7 Best Toothpastes for Plaque 10/21/21: This toothpaste from Hello Oral Care is chock full of plaque-preventing, whitening, and cleansing ingredients while skipping components like sulfates, parabens, and peroxides. The vegan toothpaste contains so much good stuff, including fluoride to fight plaque, plus bamboo-derived activated charcoal and fresh mint to freshen your breath. The result is clean, white teeth without too much plaque. But for the record, the toothpaste itself is black, so be prepared for your teeth to look black, too, while you’re brushing. Buy the toothpaste in a four-pack, or opt for a two-pack with a toothbrush included.”