Customer Service

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Our Company

we’re a new kind of naturally friendly™ personal care, created by a small, passionate crew using thoughtful and effective ingredients.

Order Tracking

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Shipping Information

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Frequently Asked Questions

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Safety & Allergen

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why we do it

why are we sls free?

no, sls is not texting shorthand for So Long Shorty, LOL; it stands for sodium lauryl sulfate – a chemical compound that functions as a foaming agent in many personal care and home care cleaning products. it’s largely responsible for the foam created in toothpastes, shampoos and all-night dance parties. and while a quality rave is nearly almost always a good time, foam in personal care products is no cause for a happy dance. spoiler alert: you won’t find any sls in hello pastes, rinses, and other products – read on for the full foam-free story. read more

why are we vegan and cruelty free?


why do we use natural flavors?


why are our products flouride free?