frequently asked questions

hello® sensitivity relief fluoride toothpaste with coconut oil is gentle and effective. it relieves sensitivity pain, gently whitens teeth and is thoughtfully formulated with moisturizing coconut oil, soothing aloe vera, and other thoughtful ingredients while helping to prevent cavities and protect enamel. hello® sensitivity relief fluoride toothpaste contains the maximum FDA-approved amount of potassium nitrate, which desensitizes tooth nerve endings and reduces tooth sensitivity. sensitivity pain should diminish within two to four weeks of brushing.

yes, when used as directed and intended, brushing with all hello® fluoride toothpastes can help protect enamel. hello, in tandem with third party labs, conducts relative dentin abrasivity tests (RDAs) that show hello fluoride toothpastes and hello fluoride free toothpastes gently remove tooth stains without damaging enamel.

our activated charcoal toothpaste is well within the ISO standard for enamel safety. happy enamel, happy brushers.

yes, all hello® fluoride toothpastes meet the FDA anticavity monograph for fluoride, which has proven efficacy for preventing cavities. in addition, a select group of hello fluoride toothpastes have been tested by both the ADA and at third party labs and have been proven safe and effective at preventing cavities.

hello uses similar or identical fluoride systems across all our fluoride toothpastes. we continue to explore getting all our fluoride pastes “ADA accepted” which involves individual and lengthy testing to qualify.

yes, at hello® we think it’s friendly to be fresh. we’ve made our toothpastes both delightful for your taste buds and your breath, helping you and everyone around you enjoy a breath of fresh air.

yes, brushing with all hello® toothpastes as directed and intended can help with the physical removal of plaque.

peroxide can cause sensitivity. we’re always looking to use the friendliest ingredients we can find, and that’s why when it comes to whitening there’s no peroxide in our products. hello® toothpastes contain thoughtful ingredients like hydrated silica, calcium carbonate and activated charcoal that help to polish teeth and gently remove surface stains.

yes, hello toothpastes have hydrated silica which helps gently whiten your teeth by removing surface stains. and our products don’t contain bleach or peroxide. we also have a line of specially formulated pastes that whiten by removing surface stains- our activated charcoal toothpastes, hello naturally whitening fluoride toothpaste, or hello brightening booster with white turmeric.

we do have a contingent of hello-obsessed dentists and registered dental hygienists, and we continue to spread the word and our products to the professional channel through Henry Schein, the leading dental distributor to oral care professionals. if your dentist or hygienist doesn’t know about hello yet, please feel free to hip them to the brand, and send them our way…we’d love a friendly introduction to your favorite dental professional. 😉

rinsing with our naturally healthy™ antigingivitis mouthwash can help protect against gingivitis. plus, brushing with all hello toothpastes as directed and intended can help with the physical removal of plaque, a precursor to gingivitis.

we recommend keeping them in a cool dry place, so you can keep brushing happy.

our chewable toothpaste tablets are very easy to use! simply chew the tablet, wet your brush, and brush/spit as usual. then smile. 🙂

our hello toothpaste tablets containers are made of tin, making it a perfect reusable toothpaste container for your future hello toothpaste tablet refills.

our brushers spoke, and we listened. the packaging is plastic free, and our toothpaste tablets are effective, delish, and TSA friendly.

we created hello toddler training toothpaste for little ones 3 months to 2 years old. the natural apple flavored gel keeps little teeth and delicate gums clean and strong. plus, it’s safe if accidentally swallowed by kiddos just learning to brush.

help us right this grave injustice of the universe, and spread the friendly! tell us where you’d like to see our products at contact us, and please feel free to let your local store manager know about us. as an entrepreneurial company, we really appreciate your support—thanks!

hello® products can be found in-store at great retailers across the U.S. please check out our store locator to find a store closest to you.

you can also purchase hello through great e-tailers like Amazon.com, Walmart.com, Target.com, and through our own hello-products.com store.

we love the idea of making friends all over the world. that’s why we’ve teamed up with iHerb to help deliver hello to over 150 different countries. thanks, gracias, 고맙습니다, merci, 謝謝, Danke dir, ありがとうございました, Takk skal du ha, આભાર, tack, תודה!

the suggested retail price for hello toothpaste varies based on ingredients and tube size. we’ve worked hard to make hello as affordable as we can—it’s naturally friendly™ for all, which means it’s for the 100% and not the 1% if you catch our vibe.

we love all the clever toothpaste hacks out there, but we recommend you save every squeeze from the tube for your teeth. trust us, your teeth and taste buds will thank you.

hello toothpastes and mouthwashes have a shelf life of two years. that said, once you give them a try and take your taste buds for a spin, we know you’ll rush to brush and be on your next tube of hello well before two years.

we believe in a flosser’s right to choose. floss? floss picks? we’ve got you covered.

our floss picks are made with a plant-based material.

the jar is glass.

our hello deo won’t stop you from sweating, though it’s specifically and thoughtfully formulated to help protect against odor.

if you’re already an avid deodorant user, you should be good to go from your first swipe of hello deo. however, if you’re currently an antiperspirant user, it might take a few weeks for your body to get used to a new product. every body and every armpit is unique, so feel free to get in touch if you have any q’s, and want to talk pits!

our hello deo is clinically proven to protect those nostrils you love—whether your own, or someone else’s, for up to 24 oh-so-friendly hours.

nope, as in never. we’re a cruelty-free company, and happy to share that our products are leaping bunny certified, which means not only are our finished products never tested on animals, but the individual ingredients in our products are also never tested on animals.

nope. we chose not to include baking soda in our deo because it can cause irritation for some peeps. instead, we use arrowroot to help absorb moisture, which is gentle on skin.

our deodorant is safe for users of any age! if you have any concerns about what the best time might be to offer any deo to your kiddos, always check with your physician/pediatrician, as they know you and your family best.

we always recommend storing your hello deo in a cool, dry place.

our custom-made hello deo container is made from 100% PCR PP, which means that the material used to make the container started off its life as something else, and is post-consumer recycled goodness. the container is fully recyclable, so when you’re all finished, no sweat, just toss it in with your regular recycling.

rocking our naturally friendly deo is easy-peasy. twist the dial to raise a bit of the stick up so it clears the lip of the package. smooth some across your armpits, put the cap back on, and jump for joy. while you might be tempted to put this gloriously fragranced deo all over, please remember our deo is only for underarm use.

our hello deo should glide on with ease, leaving our swipers fresh and ready to go! if any residue sneaks off your arm and on to your shirt, no worries. it should come off easy-peasy in the wash. feel free to reach out with any additional questions!

we want your hello deo to arrive safe, sound and ready to roll, so we added a fab dome (the little plastic topper inside the deo cap) on every stick. if you’re having some trouble removing the dome, we recommend twisting the deo up a little bit. this should help your dome cap come off and you’ll be ready to swipe in no time. still having trouble? just reach out, we’re always happy to chat deo!

oh no! friendly help is on the way. if your deo dial is stuck, we have a pit-tastic tip that should do the trick. we recommend removing the cap and squeezing the top of the deodorant while twisting the dial. this should help unstick your deo dial so you’re able to get swiping easy-peasy. still having trouble? feel free to reach out at contact us.

cocamidopropyl betaine is a foaming and cleaning agent. we use it to create foam to help clean your teeth, and who doesn’t love clean teeth?!

palm kernel oil is derived from the kernel of the palm plant and is one source of our glycerin. all hello® products containing glycerin may contain sustainably-sourced palm kernel oil as our glycerin is made from one or more of any five oils at a given time. we use glycerin as a moisturizer to enhance the mouthfeel of our pastes.

hello® uses sodium cocoyl glutamate that is made from coconut and/or palm oils as a surfactant, a technical way of saying it helps toothpaste foam and spread out while you brush to cover the various crevices of your teeth. and you thought nooks and crannies were just in English muffins.

it’s more friendly to use purified water, which has impurities removed or reduced.

coconut oil is extracted from mature coconuts. downright sophisticated coconuts, if you ask us. hello® uses coconut oil in our products to soothe and moisturize your mouth. additionally, coconut oil is one of the sources of the glycerin found in all our pastes.

hello® uses stevia rebaudiana leaf extract from sustainably farmed stevia plants to enhance the taste of our pastes. and let’s face it, who doesn’t want enhanced tasty paste, right?

the majority of personal care products need preservatives. at hello, we use a tiny amount (only when necessary) to keep our fluoride free toothpastes fresh. while potassium sorbate is a synthetic salt derived from sorbic acid, it is approved for use by the Whole Foods Premium Body Care seal and the Handbook of Green Chemicals.

titanium dioxide is a naturally oxidized fine white powder from ilmenite ore. it helps our toothpastes stay bright white in place of using synthetic dyes. and if you’re surfing around the interwebs concerned about titanium dioxide nanoparticles, please know hello does not contain any titanium dioxide nanoparticles, which are different than titanium dioxide.

calcium glycerophosphate is a mineral supplement and a source of calcium and phosphates. it is used in our toothpastes to raise the pH balance in your mouth to buffer the negative effects of sugar or acids on your teeth.

hello® uses lauryl glucoside made from non-GMO corn, coconut or palm oil. it is a surfactant, a technical way of saying it helps our toothpastes disperse and remove food particles on your teeth. if you meant to save a little bit of your meal by keeping small particles of it on your teeth for snacking later, you may want to consider not brushing. yes, we’re kidding, you should always brush after meals.

xanthan gum is derived from corn fermentation and is a common ingredient in gluten-free baking and personal care items since it’s a great thickener and stabilizer. and let’s face it, who doesn’t like their paste thick and stable?

erythritol is a sweetener derived from corn fermentation. like xylitol, erythritol helps prevent bacteria from sticking to your teeth and does not promote tooth decay. drop the mic, but not the toothbrush.

xylitol is a sweetener derived from corn. at hello, we source our xylitol from non-GMO corn. so why do we rock xylitol in all of our pastes? well, unlike some sweeteners we won’t name because we’re friendly like that, xylitol helps prevent bacteria from sticking to your teeth and does not promote tooth decay.

yes. hello uses aloe vera gel, which is contraindicated with pregnancy, but toothpaste is generally not consumed. it is always best to consult your doctor if you are concerned.

aloe vera gel comes from the aloe plant and, while best known for sunburn relief, it’s actually a great moisturizer for your mouth as well. if your mouth gets a suntan, please send us a pic. teeth with a tan line sounds like an insta-worthy opportunity.

if there’s one type of mint we don’t dig here at hello, it’s punishmint. so when we decided to make a paste for folks who experience sensitivity issues, it had to taste awesome and help alleviate the discomfort a lot of folks feel when it comes to their tooth sensitivity. we wanted to make teeth feel fab, but we didn’t want to ignore anyone’s taste buds in the process…so unlike other sensitivity pastes, hello’s tastes awesome. our soothing mint flavor includes a blend of peppermint, spearmint and wintergreen oils, as well as other essential oils to create a balanced, soothing taste without the bitterness that other sensitivity pastes leave behind. if you give our sensitivity relief paste a try, your teeth and taste buds will thank you. oh, and so will we: thank you!

we use real watermelon extract in our flavoring, along with orange oil, spearmint and other essential oils to balance the flavor. and don’t worry, it’s seedless (nothing but the best for our happy brushers).

we’re still looking for an actual blue raspberry bush. when we find it, it’s going to make for one incredible Instagram post, that’s for sure.
that said, our dragon dazzle blue raspberry toothpaste flavor does contain raspberry extract, as well as a secret blend of other natural flavors that give it that magical, mystical, blue raspberry vibe and flavor kids (and a whole bunch of adults) totally love.

a big part of our awesomeness comes back to our how our naturally friendly™ pastes taste…and that magical taste is all about the flavors we’ve created. at hello®, we use natural flavors from extracts and essential oils to make our toothpastes and mouthwashes taste delish. we understand that just seeing the word “Flavor” on a list of ingredients can be a bit confusing; the flavor mixes of the oils we source are proprietary, but not artificial. gotta keep some of the secret sauce a secret if you know what we mean. if you are allergic to specific essential oils, please contact us to ensure the hello product you’ve selected or are thinking about rocking is right for you.

calcium carbonate is a mineral that removes stains and gently whitens teeth. we use it in our naturally whitening fluoride toothpaste and antiplaque + whitening fluoride free toothpaste, and it works wonders.

hydrated silica is a powder made from a crystallized compound found in sand and quartz. we use it to polish your teeth and remove stains in a gentle way.

hello toothpaste is made without sodium lauryl sulfate (SLS), a common foaming agent you’ll find in many other pastes. you can read our in-depth explanation of why we leave it out, but long story short, some folks are sensitive to SLS, and it doesn’t really change a paste’s cleaning power. hello pastes might feel a bit different at first, but you’ll be giving your teeth an incredible brush without the risk of SLS sensitivities.

fluoride has antimicrobial properties, helping maintain the freshness of our fluoride pastes. our fluoride free pastes need a touch of potassium sorbate to help maintain stability.

hemp seed oil is an oil derived from hemp seeds. at hello, we’re always innovating; we love to stay ahead of the curve when it comes to the ingredient trends our fellow brushers are seeking. hemp seed oil is one of many ingredients our brushers are incorporating into their personal care routines, and we’re excited to bring this ingredient forward to take our effective and delicious oral care regimen to the next level.

hemp seed oil is derived solely from the seeds of the hemp plant, while broad spectrum hemp oil is derived from the flowers, leaves, and stems of the hemp plant.

our hemp seed oil pastes and rinse rock hemp seed oil, coconut oil, and Yakima Valley spearmint to take the moisturizing and mind-blowing freshness up to 11, while our hemp seed oil floss textured to gently grab and lift away the nasty stuff hiding between your beautiful pearlies. and bonus, it’s coated with vegan candelilla wax to take you to your hempy place.

no, our hello hemp seed oil line does not contain THC.

no, our hello hemp seed oil line does not contain CBD.

the ingredients in hello toothpastes should not cause any damage to dental or orthodontic hardware. we always recommend checking with your dentist if you have any questions. rock on, metalheads, and brush friendly.

our facilities follow proper procedures and all equipment is between production runs of different products.

absolutely! while formulating our activated charcoal toothpaste, it was one of our top priorities that our paste wasn’t only effective and delicious, but also very gentle and safe for everyday use. all of our toothpastes are well within the ISO standard for enamel safety.

yes, we use tea tree oil in hello® naturally whitening fluoride toothpaste, hello® antiplaque and whitening fluoride free toothpaste, hello® activated charcoal extra freshening mouthwash and hello® naturally fresh antiseptic mouthwash to keep your breath fresh and friendly.

hello® kids fluoride free toothpaste in natural watermelon contains citrus oils to bring out the most from the delicious watermelon flavor. if you have an allergy to citrus, consult with your doctor to determine if hello products are right for you.

yes, all hello® toothpastes contain natural flavors to ensure great taste. artificial flavors are, well, artificial, and artificial is not exactly what we’re going for.

the glycerin used in hello® products is made from canola, palm, soy, coconut or palm kernel oil. our supplier has verified that once they make the glycerin, all soy protein is removed. if you have a severe soy allergy, however, we recommend consulting your doctor before using hello® products. safety first, always.

yes, hello® products are dairy free, vegan and do not contain any animal byproducts.

yes, hello® products are vegan and do not contain any animal byproducts.

hello products do not contain any sources of gluten.

hello® toothpastes have many ingredients derived from coconut oil. if you have an allergy to coconut, we suggest you avoid all of our toothpastes. a brusher’s safety is always our main concern, so if you have an allergy to tree nuts, please use an alternative to hello that you are more comfortable with. if you can’t find a paste that’s working for you, please let us know and we’ll do our best to identify another brand that might safely do the trick for you.

yes, hello® products are peanut free.

if you are currently having an adverse or allergic reaction, please seek immediate medical attention. discontinue use of our product immediately until you consult with your doctor. you can also contact us.

consumption of aloe vera gel, which is present in our sensitivity relief fluoride toothpaste and our fluoride free toothpastes, is not recommended during pregnancy. though toothpaste is not intended to be consumed, it is always best to consult your doctor if concerned. as we say all the time to our own families: always better to err on the side of caution. a brusher’s safety is always our main concern.

if you accidentally swallow more of our fluoride toothpaste than the amount typically used for brushing, get medical help or contact a Poison Control Center right away. if you ingest a fluoride free toothpaste, you will likely not experience any issues, but consult your doctor if concerned. we know hello tastes awesome, but please, don’t eat it.

hello® products are designed for brushing your teeth, not for consumption. let your teeth and taste buds savor the flavor, not your stomach.

yes, absolutely. parents should always supervise their children’s brushing. our hello® kids fluoride free toothpaste in natural watermelon and our toddler training toothpaste are safe for children of all ages if accidentally swallowed while brushing. of course, the product is safest when used as directed and intended.

hello® kids fluoride toothpaste (available in strawberry, grape, blue raspberry, and bubble gum flavors) are most appropriate for children over the age of two and when used as directed and intended. however, we recommend consulting with your dentist to determine if a fluoride toothpaste is the right choice for your little one.

a resounding YES. safety and efficacy are of the utmost importance to us. hello® toothpastes are formulated in accordance with FDA requirements and manufactured in facilities that meet the FDA’s Current Good Manufacturing Practices (CGMPs) requirements. for a majority of our fluoride offerings, we’ve done third party testing that demonstrated our pastes are effective at removing stains while being gentle on your teeth. these tests are called PCR (pellicle cleaning ratios) and RDA (relative dentin abrasivity) – more information can be found at helloproducts.com/professionals.

we take pride in our commitment in using thoughtful, effective ingredients that taste awesome. like any product, please use as directed and intended – and only on humans.

the PETA “Cruelty Free and Vegan” certification verifies we are cruelty free and make the friendliest choice to not test on animals. it also confirms our products are vegan and do not contain animal byproducts.

hello® toothbrush handles are made with plant-based materials, and our boxes are made with FSC Certified paper.

hello® packaging is not biodegradable, but please know we’re always on the lookout for alternative packaging materials.

yup. hello® toothpaste, mouthwash, lip balms, + hand soaps are made in the USA with globally sourced ingredients. our deodorants, brushes, and floss are designed in the USA and produced in other countries.

yes, all hello® packaging is BPA-free. it’s the friendly way to be.

no, hello® packaging does not contain latex. we’re friendly, but not that friendly.

hello® makes its tubes and caps from plastic. our boxes are made from 100% recyclable paper certified by the Forest Stewardship Council. we also use soy-based ink on our boxes.

hello® is obsessed with providing a high-quality experience to anyone who tries our products. from the touch and feel of our tubes to the flavors of our pastes, we source thoughtful ingredients and components from high quality providers. for example, our xylitol is made in China as it is one of the only places in the world that offers a non-GMO option. plain and simple, we’ll go wherever we need to in order to find the most thoughtful ingredients we can. and we’ll sit in the middle seat right next to the lavatory on a packed jet if that’s what it takes, because if you’re reading this deep, you know we really do give a spit.

hello® uses aloe vera gel from Mexico.

hello® uses erythritol made from non-GMO corn from China.

hello® uses stevia rebaudiana leaf extract made in China from the stevia plant sourced in Latin America.

hello® uses potassium sorbate from China. and no, sorbate is not a distant cousin of sorbet.

hello® uses titanium dioxide made in Finland using ilmenite ore from Canada and Norway. cold places make some really hot titanium dioxide, right?

hello® uses calcium glycerophosphate from France. we’d love to pick up some pain au chocolat next time we’re in France, let us know if you’d like to join us.

hello® uses sodium cocoyl glutamate made in Japan using coconut and/or palm oils from Malaysia and the Philippines.

hello® uses cocamidopropyl betaine made in Germany from palm kernel oil derived from sustainably sourced palm from Malaysia and Indonesia.

hello sources its sodium fluoride from Taiwan.

hello® uses coconut oil made from Fair Trade, non-GMO coconuts from Malaysia and the Philippines.

hello® uses xylitol made from non-GMO corn from China. 你好, or ni hao. 😉

yes, based on availability, our glycerin can be made with soybean, palm, palm kernel, canola or coconut oil. we source and use a high-quality oil blend to meet our equally high product standards.

hello® uses sustainably sourced palm kernel and palm oil from Malaysia and the Philippines to make our glycerin and lauryl glucoside. sustainable ingredients matter, they make us really happy, and we try to use them whenever possible.

hello® uses glycerin made in the United States from canola, palm, soy, coconut or palm kernel oil sourced from Malaysia and the Philippines. our supplier is part of the Roundtable for Sustainable Palm Oil. being eco-friendly, hello wants to reduce the negative impacts of palm oil cultivation on the environment and communities.

hello® uses flavors made in the United States from extracts and essential oils thoughtfully sourced from all over the world including the United States, India, Mexico and China. people the world over have amazing taste buds and flavors, and we love to tap into that kind of global magic.

hello® uses lauryl glucoside made in the United States using corn, palm and/or coconut oil from Malaysia and the Philippines.

hello® uses hydrated silica from the United States.

hello® uses xanthan gum from the United States.

hello® uses sorbitol from the United States.

hello® uses calcium carbonate from the United States.

hello® sources high quality, thoughtful ingredients from all over the world. we’re always on the lookout for thoughtful ingredients that we can source responsibly, and sometimes the best ingredients are only found outside of the US. luckily, we know how to pack a killer carry-on and we love airplane food, so the constant search for awesome, thoughtful ingredients is a really fun part of the job.

our friendly team is happy to get you all set. contact us, or give us a call at 855-HI-HELLO. we’re happy to make the change for you.

forgot your password? no worries, we’ve been there. to get some friendly password help, just  scroll to the bottom of the login page. from there, just click “need a friendly password hint?” to reset your password and get into your account. still having trouble? contact us and we’ll see what we can do.

we always want your hello delivery to arrive safe and sound. contact us with your order number and the new address ASAP. our team will try their best to change the address before your order ships.

once your order has been processed, you should receive an email from our friendly team with your tracking information.

our friendly team is working to get your packages sent out as soon as they can, please allow 1-2 business days for your order to be processed after purchase.  please, contact us, if your package doesn’t arrive after a week. 

we believe the answer to shipping q’s should be easy, which is why we offer $6 flat rate shipping on every order under $30 and free shipping on every order over $30.  need it right away? we now have expedited shipping options, too. #choosefriendly

drop a line to our customer service team ASAP at contact us, or 855-HI-HELLO and we’ll try our very best to make any changes you need before your order ships out.

yes, hello does ship to P.O. boxes.

not at this time.

our friendly team is working to get your package sent out as soon as they can. please allow 1-2 business days for your order to be processed after purchase. to keep you in the loop, we’ll send you an email with your tracking information once your package is heading your way.

you flatter us! are we hiring? let’s put it this way: we are trying to create the friendliest, most dynamic company in the world, and companies are all about the people behind them. if you’re ready to help us make a friendly DENT in the DENTAL universe,, then yes by all means, let’s talk! contact us, let us know what you’d like to do, why you’re the person to do it, why it will help us elevate the everyday and make people smile, and oh yeah, what your favorite hello product might be, and let’s go from there. and if you’re musically inclined and want to send us a jingle, that would be cool, too. we look forward to hearing from you.

hello, friendly media person! we’d love to chat with you! please contact our BFF Danielle at [email protected], and she’ll get us all hooked up for some coffee-talk, followed by a pleasant brushing session to eliminate any potential coffee breath.

this is one of our favorite questions, and we’re so happy to have a good answer. if you’re interested in carrying or distributing hello, please contact us.

hello® is based in the heart of Montclair, N.J. fun fact: our office was a former billiards hall/den of iniquity that we converted into an open concept loft. get in touch and let us know if you’d like to come by to say hello.

right now, we have a small but mighty entrepreneurial crew of about thirty people. learn more about each of us here.

yup, it’s true, we have a CGO. Harbor, our company dog, is our first office greeter and calming cuddlier. and for the record, Harbor is a she-dog, and you can connect with her on LinkedIn.

hello® was dreamed up by one of the most creative minds in consumer goods, Craig Dubitsky. prior to hello, Craig cofounded and led the creative effort at eos, a women’s personal care brand known for its ubiquitous spherical lip balm. Craig helped launch Boots (the most trusted brand in the UK) in the US, he served as the CMO of kettle corn pioneer Popcorn, Indiana, and he was a founding investor and board member in Method Products; to name just a few of his brand adventures. he was named by AdAge’s Creativity Magazine as one of the 50 Most Creative People, and was inducted into the Collegiate Entrepreneur’s Organization (CEO) Hall of Fame alongside legends Steve Wozniak (co-founder, Apple), Gordon Segal (founder, Crate & Barrel), Rhonda Kallman (co-founder, Sam Adams), and Herb Kelleher (founder, Southwest Airlines)

hello’s first product was developed in 2013 by a small, passionate crew, using thoughtful, effective ingredients. people were so excited for our naturally friendly™ paste, we were on the shelf at national retailers in just six months from product inception. we’re not only friendly, we’re pretty darn fast, too.

yes, we did. hello is a registered trademark now. crazy, right? big ups to our trademark and IP legal counsel, you all rock.

we thought oral care was unfriendly, and we thought ‘hello’ was the friendliest word around. for us, hello is about a lot of things, from how we source our thoughtful ingredients to how we treat each other inside and outside of the office. friendly is an idea and a set of ideals around how we want to be as people, as a company, and as a provider of responsible products we feel lucky enough to interact with every day.