hell(o) yeah, we're naturally friendly.

we’re on a mission to make the world a friendlier place, starting with your mouth. hello is a new kind of naturally friendly™ oral care, created by a small, entrepreneurial crew using thoughtful ingredients so delicious you’ll rush to brush. for reals.
we’re on a mission to make the world a friendlier place, starting with your mouth. hello is a new kind of naturally friendly™ oral care, created by a small, entrepreneurial crew using thoughtful ingredients so delicious you’ll rush to brush. for reals.
oh, and check out what we're listening to now on spotify!
go ahead, skype with our founder, craig dubitsky. he’s friendly like that.

open skype

we think it's time personal care was, well, personal. relevant. beautiful. delicious. friendly. and as natural as we can make it.
we’re an entrepreneurial company of passionate doers obsessed with making the world a friendlier place…starting with your mouth.

meet our team

we don't test on animals. ever. because animal testing is seriously unfriendly. we love our furry friends.

(our paste is for people, not dogs)

we give a spit.

delicious, natural flavors that
taste awesome AF.

thoughtful, responsibly sourced
ingredients and materials, from
sustainable bamboo and stevia to boxes
made from 100% recycled paper
printed with soy-based ink.

our products work brilliantly, and without
things like triclosan, artificial sweeteners,
synthetic dyes, or artificial flavors.

we love people, the planet, and
design. that's why hello is pretty.

skype with our friendly
founder Craig, and say hello.

we think products are a reflection of our
values, and what we want to see in the
world. and we want more happiness,
and more smiles.

we think it's time personal care was, well, personal. relevant. beautiful. delicious. friendly. and as natural as we can make it.
we’re on a mission to make the world a friendlier place, starting with your mouth. hello is a new kind of naturally friendly™ oral care, created by a small, entrepreneurial crew using thoughtful ingredients so delicious you’ll rush to brush. for reals.
we’re on a mission to make the world a friendlier place, starting with your mouth. hello is a new kind of naturally friendly™ oral care, created by a small, entrepreneurial crew using thoughtful ingredients so delicious you’ll rush to brush. for reals.
oh, and check out what we're listening to now on spotify!
go ahead, skype with our founder, craig dubitsky. he’s friendly like that.

open skype

we give a spit.

delicious, natural flavors that taste awesome AF.

thoughtful, responsibly sourced ingredients and materials, from sustainable bamboo and stevia to boxes made from 100% recycled paper printed with soy-based ink.

our products work brilliantly, and without things like triclosan, artificial sweeteners, synthetic dyes, or artificial flavors.

we love people, the planet, and design. that's why hello is pretty.

skype with our friendly founder Craig, and say hello.

we think products are a reflection of our values, and what we want to see in the world. and we want more happiness and more smiles.

we’re an entrepreneurial company of passionate doers obsessed with making the world a friendlier place.

meet our team

join the team

we don't test on animals. ever. because animal testing is seriously unfriendly. we love our furry friends.

(our paste is for people, not dogs)