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our toothpaste is vegan, cruelty-free, and made with each smile in mind. Check out our sensitive, whitening, and fluoride/fluoride-free options.shop toothpaste
finally, a plastic-free alternative to traditional toothpaste tubes. now that's friendly.shop tabs
friendly recycling for all.
recycling any of your fave personal care products just got way easier… and friendlier too. check out our new partnership with Terracycle.Terracycle + hello
" Very colorful and fun packaging - makes it more fun to brush my teeth. "
" This is the best brand EVER not only is it cruelty free, IT'S VEGAN!!!! "
" I am in love with this product and the flavor is amazing. "
" No nasty chemicals, not tested on animals, no artificial dyes, AND xylitol, which rebuilds minerals!!! "
" This is a great natural toothpaste that my husband and I can both agree on! "
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connect with us any way you’d like: social, email, write, call, you can even chat with our founder Craig on Skype. hey, if you’re ever in Montclair, drop on by.