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shipping to friends in the Continental US only, but promise, global friendliness coming soon.
now available in grape.
anything less would be the pits.
say hello to our cbd lineup.
for as little as $20, save 20-50%* on most dental visits within the next 30 days.
tastes like rainbows and sunshine (aka bubble gum!), works brilliantly, sparkles like a dream.
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effective, meet delish. we have the perfect paste for every taste. no unfriendly stuff. no animal testing. no brainer.
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finally, a plastic-free alternative to traditional toothpaste tubes that’s easy and effective. chew. brush. spit. smile.
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choose friendly, choose hello. your teeth and tastebuds will thank you.
upgrade your brushtime routine now
we've made it easy to find the right paste for you. #brushhappy
take the quiz" Very colorful and fun packaging - makes it more fun to brush my teeth. "
" This is the best brand EVER not only is it cruelty free, IT'S VEGAN!!!! "
" I am in love with this product and the flavor is amazing. "
" No nasty chemicals, not tested on animals, no artificial dyes, AND xylitol, which rebuilds minerals!!! "
" This is a great natural toothpaste that my husband and I can both agree on! "
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