say hello to free shipping! for a limited time only on all orders of $30 or more. we’re friendly like that.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

goodbye FORO*

running out of paste is so amateur. subscribe now and rock a free, fresh brush with every tube subscribed to. the friendly is free and the free is friendly.

*fear of running out

it’s a deal
score a free brush ($3.99 value) with every tube.
we’re flexible
set it up, change it up, pause, cancel or edit your subcription anytime.
be healthy
dentists recommend replacing your brush every 90 days. now you can get a fabulous freshie with each tube…for free.
Subscribe to our toothpaste and receive a complimentary toothbrush.
choose your paste, not your poison.browse the products page and select the subscribe option for the pastes that make your mouth water.
Subscribe to have our products delivered to you monthly.
set delivery frequencyfriendly is flexible, and setting up a schedule is easy peasy. just let us know how often you'd like your paste(s) to show up. the average happy brusher typically needs a new tube every 8 weeks, but your smileage may vary.
Get a free toothbrush when you purchase any of our mouth care products.
get your brush onyou're now hooked up with one free, totally awesome charcoal-bristled brush with every tube. #brushhappy

ready to make a fresh start?

subscribe now

brush softly, and carry a friendly stick (made with 70% plant-based materials).

the american dental association (ada) recommends you replace your toothbrush every 90 days, or sooner if the bristles are frayed. we couldn't agree more, and that's why we include one of our seriously friendly toothbrushes free with each and every tube when you subscribe. they feature soft, precision-tapered bristles made with activated charcoal (a natural odor-absorber and detoxifier), and an ergonomic handle made from 70% plant-based materials.

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how does subscription work?

easy-peasy, lemon squeezy. start your subscription today by selecting from one of our bundles, or simply create your own by choosing your favorite products from the shop. you’ll pay the same price, but each subscription comes with a free toothbrush for every tube of toothpaste in your shipment! once you select your timing (every one, two or three months) we’ll take it from there.

can I modify my subscription?

of course! once logged into your account here, you can add products by adding them to your cart. to remove products previously subscribed to, go to the “manage subscriptions” section of your account.

when will I be charged for my subscription?

you will be charged for your subscription once your replenishment order ships. email notifications will be sent when your subscription order is about to be processed and when it is shipped.

how do I update my billing information?

billing information can be updated any time. log into your account here to update your billing, shipping address or credit card information.

how can i cancel my subscription?

you can modify, pause, or cancel your order at anytime. log in to your account here and go to the “manage subscriptions” tab.

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product details

toothpaste

mouthwash + more