say hello to free shipping! for a limited time only on all orders of $30 or more. we’re friendly like that. hellofriends

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

sensitivity relief, now in delicious

time for a toothpaste for sensitive teeth that assures relief with the highest level of the active ingredient potassium nitrate allowed by the FDA, all while whitening and moisturizing.

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what's friendlier than free?

toothpaste subscribers receive a free brush!

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we heavy up on effectiveness and awesome taste and stay away from dyes, parabens, artificial sweeteners/flavors, triclosan, microbeads, and gluten. and we never test on animals. so choose friendly and give your mouth a whole lot to smile about.
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