say hello to free shipping! for a limited time only on all orders of $30 or more. we’re friendly like that.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

fluoride free,
judgmint-free

we believe in a brusher's right to choose. if you'd rather avoid additional fluoride, we've got you covered. say hello to our fluoride free toothpastes.

fluoride free viewing all 4 products

we heavy up on effectiveness and awesome taste and stay away from dyes, parabens, artificial sweeteners/flavors, triclosan, microbeads, and gluten. and we never test on animals. so choose friendly and give your mouth a whole lot to smile about.
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