say hello to free shipping! for a limited time only on all orders of $30 or more. we’re friendly like that. hellofriends

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

fluoride free,
judgmint-free

we believe in a brusher's right to choose. if you’d rather brush without fluoride, we've got you covered. say hello to our fluoride free toothpastes.

fluoride free viewing all 5 products

apw
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antiplaque and whitening

with tea tree + coconut oil
 $4.99
Find out product details for our kids watermelon toothpaste.
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kids watermelon

 $4.49
Find out product details for our natural activated charcoal toothpaste for whitening teeth.
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charcoal whitening fluoride free

with fresh mint + coconut oil
 $5.99
Find out product details for our kids whitening toothpaste.
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fluoride free whitening

in natural sweet mint
 $4.99
Find out product details for our organic apple flavor training toothpaste for toddlers.
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toddler training toothpaste

organic apple flavor
 $3.99

what's friendlier than free?

toothpaste subscribers receive a free brush!

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we heavy up on effectiveness and awesome taste and stay away from dyes, parabens, artificial sweeteners/flavors, triclosan, microbeads, and gluten. and we never test on animals. so choose friendly and give your mouth a whole lot to smile about.
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product details

toothpaste

mouthwash + more