naturally friendly for kids, babies, + everyone

have your little ones say hello to naturally friendly™ delicious and soothing personal care regimens. all of our kids + baby products are made with ingredients that contain no dyes, triclosan, gluten, or other preservatives. plus, they taste so delish, they will rush to brush without the fuss™. and look, just because you’re an adult doesn’t mean you can’t still experiment (vs. experimint) and have fun like a kid... or use their paste.