free shipping on all orders over $30 - free gift with purchase 🚕 😃

become a member!

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

toothpaste finder

we've made it easy to find the right paste for you. start by answering a few simple questions below to #brushhappy.

are you shopping for kids or adults?

adults kids

is your kiddo under 2 years old?

yes

hell(o) yeah!

we’ve found your perfect match.

kids watermelon

fluoride free + natural flavor

every month
every 2 months
every 3 months

teething gel

soothing + grooving

every month
every 2 months
every 3 months

toddler training toothpaste

out of stock

every month
every 2 months
every 3 months

kids watermelon bundle

kids watermelon regimen

rush to brush without the fuss

no

do you dig a paste with fluoride?

with

hell(o) yeah!

we’ve found your perfect match.

unicorn kids toothpaste with fluoride

bubble gum flavor with enchanting sparkles

every month
every 2 months
every 3 months

kids dragon dazzle toothpaste

kids dragon dazzle toothpaste

blue raspberry flavor with dazzling sparkles

kids juicy grape fluoride toothpaste

every month
every 2 months
every 3 months

strawberry toothpaste

with natural flavor + fluoride

every month
every 2 months
every 3 months

strawberry regimen

kids strawberry regimen

your little one’s jam.

every month
every 2 months
every 3 months

without

hell(o) yeah!

we’ve found your perfect match.

good night fluoride free toothpaste

#sweetdreams

every 3 months
every 2 months
every month

kids watermelon

fluoride free + natural flavor

every month
every 2 months
every 3 months

kids watermelon bundle

kids watermelon regimen

rush to brush without the fuss

do you need help with any of the following:

sensitivity

hell(o) yeah!

we’ve found your perfect match.

hello sensitivity + whitening toothpaste tube

sensitivity relief toothpaste

in soothing mint with coconut oil

every month
every 2 months
every 3 months

sensitive relief toothpaste travel pack

sensitivity relief toothpaste travel pack

sensitivity relief in the skies.

every month
every 2 months
every 3 months

whitening none

do you dig a paste with fluoride?

with

hell(o) yeah!

we’ve found your perfect match.

naturally whitening toothpaste

with tea tree + coconut oil

every month
every 2 months
every 3 months

charcoal whitening with fluoride

with fresh mint + coconut oil

every month
every 2 months
every 3 months

super fresh + whitening fluoride toothpaste

hemp, hemp, hooray!

every month
every 2 months
every 3 months

charcoal matcha toothpaste

charcoal + matcha

your smile has met its matcha.

every month
every 2 months
every 3 months

cbd charcoal fluoride free toothpaste

cbd fluoride free toothpaste + activated charcoal

#brushhappy

every month
every 2 months
every 3 months

without

hell(o) yeah!

we’ve found your perfect match.

charcoal whitening fluoride free

with fresh mint + coconut oil

every month
every 2 months
every 3 months

antiplaque and whitening

with tea tree + coconut oil

every month
every 2 months
every 3 months

brightening booster with white turmeric

your smile just got a boost.

every month
every 2 months
every 3 months

charcoal + hemp seed oil

#brushhempy

every month
every 2 months
every 3 months

cbd charcoal fluoride free toothpaste

cbd fluoride free toothpaste + activated charcoal

#brushhappy

every month
every 2 months
every 3 months

super fresh + whitening fluoride free toothpaste

#brushhempy

every month
every 2 months
every 3 months

do you dig a paste with fluoride?

with

hell(o) yeah!

we’ve found your perfect match.

hello sensitivity + whitening toothpaste tube

sensitivity relief toothpaste

in soothing mint with coconut oil

every month
every 2 months
every 3 months

naturally whitening toothpaste

with tea tree + coconut oil

every month
every 2 months
every 3 months

charcoal whitening with fluoride

with fresh mint + coconut oil

every month
every 2 months
every 3 months

super fresh + whitening fluoride toothpaste

hemp, hemp, hooray!

every month
every 2 months
every 3 months

charcoal matcha toothpaste

charcoal + matcha

your smile has met its matcha.

every month
every 2 months
every 3 months

without

hell(o) yeah!

we’ve found your perfect match.

charcoal whitening fluoride free

with fresh mint + coconut oil

every month
every 2 months
every 3 months

antiplaque and whitening

with tea tree + coconut oil

every month
every 2 months
every 3 months

good morning fluoride free toothpaste

hello, sunshine.

every 3 months
every 2 months
every month

good night fluoride free toothpaste

#sweetdreams

every 3 months
every 2 months
every month

kids watermelon

fluoride free + natural flavor

every month
every 2 months
every 3 months

brightening booster with white turmeric

your smile just got a boost.

every month
every 2 months
every 3 months

charcoal + hemp seed oil

#brushhempy

every month
every 2 months
every 3 months

cbd fluoride free toothpaste

cbd fluoride free toothpaste + tea tree oil

#brushhappy

every month
every 2 months
every 3 months

super fresh + whitening fluoride free toothpaste

#brushhempy

every month
every 2 months
every 3 months

restart quiz

Signup to our newsletter and be the first to hear about awesome offers and promotions.

let's be friends

be the first to hear about our awesome new products, offers, and promotions.

add some friendly to your inbox

skip for now

let's be friends

need a reason to crack a smile?