free shipping on orders over $30 hellofriends become a member!

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

toothpaste finder

we've made it easy to find the right paste for you.
start by answering a few simple questions below to find your happy paste.

are you shopping for kids or adults?

adults kids

is your kiddo under 2 years old?

yes

hell(o) yeah!

we’ve found your perfect match.

kids watermelon

fluoride free + natural flavor
$4.49
  • every month
  • every 2 months
  • every 3 months

teething gel

soothing + grooving
$5.99
  • every month
  • every 2 months
  • every 3 months
Sale! kids watermelon bundle

kids watermelon regimen

rush to brush without the fuss
$10.48
  • every month
  • every 2 months
  • every 3 months

toddler training toothpaste

out of stock
$3.99
  • every month
  • every 2 months
  • every 3 months
no

do you dig a paste with fluoride?

with

hell(o) yeah!

we’ve found your perfect match.

new

kids juicy grape fluoride toothpaste

brush with grapeness.
$4.49
  • every month
  • every 2 months
  • every 3 months

strawberry toothpaste

with natural flavor + fluoride
$4.49
  • every month
  • every 2 months
  • every 3 months
Sale! strawberry regimen

kids strawberry regimen

your little one’s jam.
$10.48
  • every month
  • every 2 months
  • every 3 months
without

hell(o) yeah!

we’ve found your perfect match.

kids watermelon

fluoride free + natural flavor
$4.49
  • every month
  • every 2 months
  • every 3 months
new

good night fluoride free toothpaste

#sweetdreams
$5.99
  • every 3 months
  • every 2 months
  • every month
Sale! kids watermelon bundle

kids watermelon regimen

rush to brush without the fuss
$10.48
  • every month
  • every 2 months
  • every 3 months

do you need help with any of the following:

sensitivity

hell(o) yeah!

we’ve found your perfect match.

whitening none

do you dig a paste with fluoride?

with

hell(o) yeah!

we’ve found your perfect match.

without

hell(o) yeah!

we’ve found your perfect match.

charcoal whitening fluoride free

black paste, white teeth
$5.99
  • every month
  • every 2 months
  • every 3 months

antiplaque and whitening

free to be fluoride free
$4.99
  • every month
  • every 2 months
  • every 3 months

brightening booster with white turmeric

your smile just got a boost.
$7.99
  • every month
  • every 2 months
  • every 3 months

super fresh + whitening fluoride free toothpaste

#brushhempy
$6.99
  • every month
  • every 2 months
  • every 3 months

charcoal + hemp seed oil

#brushhempy
$6.99
  • every month
  • every 2 months
  • every 3 months

do you dig a paste with fluoride?

with

hell(o) yeah!

we’ve found your perfect match.

naturally whitening toothpaste

with tea tree + coconut oil
$4.99
  • every month
  • every 2 months
  • every 3 months
hello sensitivity + whitening toothpaste tube
new

sensitivity relief toothpaste

in soothing mint with coconut oil
$5.49
  • every month
  • every 2 months
  • every 3 months

charcoal whitening with fluoride

with fresh mint + coconut oil
$5.99
  • every month
  • every 2 months
  • every 3 months
without

hell(o) yeah!

we’ve found your perfect match.

charcoal whitening fluoride free

black paste, white teeth
$5.99
  • every month
  • every 2 months
  • every 3 months

antiplaque and whitening

free to be fluoride free
$4.99
  • every month
  • every 2 months
  • every 3 months

kids watermelon

fluoride free + natural flavor
$4.49
  • every month
  • every 2 months
  • every 3 months
new

good morning fluoride free toothpaste

out of stock
$5.99
  • every 3 months
  • every 2 months
  • every month
new

good night fluoride free toothpaste

#sweetdreams
$5.99
  • every 3 months
  • every 2 months
  • every month

brightening booster with white turmeric

your smile just got a boost.
$7.99
  • every month
  • every 2 months
  • every 3 months

super fresh + whitening fluoride free toothpaste

#brushhempy
$6.99
  • every month
  • every 2 months
  • every 3 months

charcoal + hemp seed oil

#brushhempy
$6.99
  • every month
  • every 2 months
  • every 3 months
restart quiz
let's be friends

need a reason to crack a smile?

save money, brush happy!

get coupon