our hearts are with Puerto Rico.


for every tube purchased, we’ll be donating a tube to hurricane relief during the month of October. brush friendly, give friendly.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

your patients will develop
a crush on their brush. seriously.

brighten the smiles of your patients beyond the dental chair with hello naturally friendly toothpaste. effective, delicious and beautiful, and as natural as we can make it.

join the movemint.

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say hello to naturally friendly
toothpaste

make your patients smile with effective and delicious adult and kid toothpastes. our products are vegan, gluten free, never tested on animals and made in the friendly USA.

all of our toothpastes are thoughtfully formulated with ingredients like xylitol and stevia, and don't contain dyes, artificial sweeteners/flavors, triclosan or microbeads.

hello toothpastes are so effective and delicious your patients will rush to brush for the full recommended 2 minutes. compliance rocks!

effective,
meet delicious

sensitivity relief fluoride toothpaste

  • maximum* strength sensitivity relief
  • delicious without the yucky aftertaste
  • thoughtfully formulated with moisturizing coconut oil and soothing aloe vera
  • proven to gently whiten teeth, prevent cavities and strengthen enamel

extra whitening fluoride toothpaste

  • effective and delicious
  • thoughtfully formulated with high quality silica and calcium carbonate blend
  • proven to gently whiten teeth, prevent cavities and strengthen enamel
  • *maximum level of FDA sensitivity relief active ingredient

mojito mint fluoride toothpaste

  • effective and delicious
  • ADA accepted
  • free of sls/sulfates and peroxide
  • proven to gently whiten teeth, prevent cavities and strengthen enamel

hooray,
fluoride free.

say “yes” to naturally friendly ™ polishing and brightening toothpastes for patients looking for fluoride free and sls free options. perfect for patients that can’t use fluoride and for little ones just learning to brush.

ingredients dentists want, in flavors kids love

in delicious flavors like bubble gum and blue raspberry, we’ll get kids to rush to brush with ADA accepted toothpastes clinically-proven to prevent cavities and strengthen enamel. sweet.

brush with
greatness

say hello to nice soft bristles in colors
that will make your patients smile
and bonus, the handles are made with
50% recycled materials. brush happy.

bring the growing natural trend to your practice

natural oral care retail sales are growing 25%*
oral care products that claim natural ingredients are growing in importance among consumers, with up to 30% stating they look for natural ingredients.**
consumers, particularly
millennials, are looking for companies to do more. 50% are checking packaging labels to ensure positive
environmental impact.***

hello is here to meet these needs.  we select naturally friendly, high quality ingredients that really work.  we use FSC-certified paper in our secondary packaging to preserve our forests, and we try our hardest to offset our carbon footprint. we never test on animals, and all of our products are vegan and gluten-free.  a healthy mouth without a healthy planet would be unfriendly.

* SPIN July 2015

** Lightspeed GMI/Mintel; Millennial base among 1,988 internet users 18+ who currently use oral care products

***Nielsen Global Survey of Corporate Social Responsibility, Q1 2014

oral care thoughtfully made right from the start

everything your patients need,
nothing they don't

we thoughtfully include plant based ingredients like coconut, aloe,
peppermint and citrus. click here to learn about our ingredients
we use natural
sweeteners and formulate our pastes with 10% xylitol
we support the ADA's recommended fluoride use for the prevention of cavities, but also understand there are people who prefer to go without fluoride. so we created something for everyone.

we've taken out the bad stuff

no dyes, no artificial sweeteners and flavors, no microbeads and
no triclosan.
we say no to harsh whitening
ingredients like peroxide and yes to a customized silica blend that gently removes stains and whitens teeth while minimizing abrasivity on the enamel.

click here to learn more

check out our fluoride free flavors for both kids and adults here.

hello toothpastes are highly
effective in surface stain removal
while being gentle on teeth.

Determination of the Cleaning Ability of Dentifrices to Remove Stained Pellicle Conducted at Indiana University School of Dentistry, Oral Health Research Institute (June 2014)
Summary: The PCR (Pellicle Cleaning Ratio) test demonstrated that Hello Fluoride toothpaste was effective at removal of extrinsic stain.
Determination of the Relative Dentin Abrasion Level of Dentifrices
Conducted at Indiana University School of Dentistry, Oral Health Research Institute (January 2013)

Summary: Hello Fluoride Toothpaste has an RDA (Relative Dentin Abrasion Level) well within the safety limit as suggested by the International Organization for Standardization (RDA ≤ 250).
*based on results of hello fluoride toothpaste

hello fluoride toothpastes
demonstrate effective
fluoride uptake.

Bioavailability in Demineralized Enamel and Fluoride Uptake in Incipient Enamel Lesions (Enamel Fluoride Uptake) after Dentifrice Treatments
Conducted at Indiana University School of Dentistry, Oral Health Research Institute (January 2014)
Summary: Treatment of incipient enamel lesions with hello Fluoride Toothpaste resulted in effective fluoride uptake that was more bioavailable as compared to the ADA standard.

to learn more click here to download our research and findings.

feeling the friendly

overall satisfaction
with hello toothpaste

hello toothpaste
statement agreement

source: Influenster study with 1,280 women ages 18-30. respondents had the product for 3 weeks prior to completing a post-usage survey.

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