hello® sensitivity relief fluoride toothpaste

what’s good for sensitive teeth?

sensitive teeth deserve some love and affection. say hello to a sensitivity relief fluoride toothpaste that relieves tooth sensitivity–with the highest level of the active ingredient potassium nitrate allowed by the FDA–while gently whitening your teeth.

our toothpaste for sensitive teeth is made with fluoride and thoughtfully formulated to calm with aloe vera, moisturize with coconut oil, and leave breath fresh with a soothing mint that will take taste buds to their happy place. there are other naturally friendly™ ingredients too, like xylitol to help prevent cavities and strengthen enamel.

hello sensitivity relief toothpaste is also vegan, made in the USA with globally sourced ingredients, and free of dyes, sls/sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan and gluten. and of course, we never test on animals – that would be insensitive.

sensitive toothpaste ingredients

purpose:
antisensitivity
anticavity

active ingredient:
potassium nitrate 5%
sodium fluoride 0.24%
(0.15% w/v fluoride ion)

inactive ingredients:
sorbitol, hydrated silica, purified water, xylitol, aloe vera gel, glycerin, flavor,coconut oil, xanthan gum, titanium dioxide, cocamidopropyl betaine, sodium cocoyl glutamate and stevia rebaudiana leaf extract*.

*certified organic

brushing directions for sensitivity relief toothpaste

• adults and children 12 years of age and older: apply at least a 1 inch strip of the product onto a soft bristle toothbrush.
• brush teeth thoroughly, for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. make sure to brush all sensitive areas of the teeth.
• children under 12 years of age: consult a dentist or a physician.

• GQ + GQ.com 11/2018 – Winner of 42 Best Grooming Products of 2018: “A no-frills, good-tasting toothpaste with an ingredient list to make your dentist proud”
• WhoWhatWear’s The Thirty – Kendall Jenner’s Dentist Sets the Record Straight on Natural Toothpaste: “For those with extra-sensitive teeth, Hello’s toothpaste using coconut oil is a perfect all-natural remedy that will still clean your teeth just as well.”
• Bustle.com – The 3 Best SLS-Free Toothpastes: “Hello’s SLS-free toothpaste is formulated without parabens, gluten, or dyes or artificial flavors, to eliminate any chance of painful mouth irritation. Even better, the formula is vegan and not tested on animals. For just $4 (a truly deal-breaking price), you’ll get 4 ounces of this sensitivity-relief toothpaste. Made with a sugar substitute, moisturizing coconut oil, and soothing aloe, this fan-favorite toothpaste is packed with ingredients designed to protect sensitive teeth.”
• TheEveryMom.com – Pregnancy Wellness Hacks: 7 Routines I’ve Added to My Life While Expecting: “In addition to attending regular dental appointments, I’ve added extra steps to my morning and evening routine, including flossing, rinsing with mouthwash, brushing with a sensitivity relief toothpaste, and using a tongue scraper. With this pregnancy and my first one, I’ve noticed increased gum sensitivity and bleeding, but maintaining good dental habits has helped this from getting worse. Plus, I know this will impact my future dental health, so it’s important to stay on top of this area during pregnancy.”