say  hello to free shipping!

for a limited time only on all orders of $30 or more. we’re friendly like that.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

NEW sensitivity relief fluoride toothpaste. now in delicious.

with coconut oil and aloe vera.


vegan, made in the USA, and free of dyes, sls/sulfates, artificial sweeteners/flavors, preservatives, microbeads, triclosan and gluten. and of course, we never test on animals - that would be insensitive.

  • delicious without the yucky aftertaste
  • relieves sensitivity pain
  • gently whitens teeth
  • prevents cavities
  • strengthens enamel


Active Ingredient
Potassium nitrate 5%
Sodium fluoride 0.24%
(0.15% w/v fluoride ion)

Inactive Ingredients
Sorbitol, Hydrated Silica, Purified Water, Xylitol, Aloe Vera Gel, Glycerin, Flavor,Coconut Oil, Xanthan Gum, Titanium Dioxide, Cocamidopropyl Betaine, Sodium Cocoyl Glutamate and Stevia Rebaudiana Leaf Extract*.

*Certified Organic

  • Adults and children 12 years of age and older:
  • Apply at least a 1 inch strip of the product onto a soft bristle toothbrush.
  • Brush teeth thoroughly, for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.
  • Children under 12 years of age: Consult a dentist or a physician.
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