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back to fluoride 
the works.
hello® naturally whitening fluoride toothpaste with farm grown mint, tea tree + coconut oil. fluoride
everything but the bathroom sink.
$4.99
Out of stock
bpa-free, no phthalates.
leaping bunny certified.
globally sourced ingredients and made in the usa.
cruelty free and vegan.
say hello to a naturally whitening paste that tastes awesome and works brilliantly. thoughtfully formulated with a calcium mineral blend that whitens and brightens your smile, this new ADA-approved paste also features farm grown, super-peppy peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize for extra friendliness.
what do we mean by farm grown? is that just a trendy phrase we’re using to sound cool? well, our delish mint is grown by fourth-generation farmers in the Willamette Valley of Oregon and surrounding areas, farmers we actually know. (big ups to you, Gabrielle and Dina. we love you, and we love your mint). our mint is too legit to quit… because we give a spit.#brushhappy
active ingredient: sodium monofluorophosphate 0.76% (0.15% w/v fluoride ion)
purpose: anticavity
inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, calcium carbonate, xanthan gum, flavor, titanium dioxide, coconut oil, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana extract and tea tree oil
Adults and children 2+ – brush teeth thoroughly, preferably after each meal or at least 2x per day or as directed by dentist or physician
Children 2-6 years: use only a pea sized amount and supervise child’s brushing and rinsing (to minimize swallowing)
Children under 2 years: ask a dentist or physician
related products
naturally friendlytm toothpaste
as always, our vegan products are free from dyes, artificial sweeteners, artificial flavors, microbeads, triclosan, and gluten. plus, we never test on animals. #choosefriendly
free toothbrush with every subscription order!
the american dental association (ada) recommends you replace your toothbrush every 90 days, or sooner if the bristles are frayed. we couldn’t agree more, and that’s why we include one of our seriously friendly toothbrushes free with each and every tube when you subscribe.
subscribe nowingredients
active ingredient: sodium monofluorophosphate 0.76% (0.15% w/v fluoride ion)
purpose: anticavity
inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, calcium carbonate, xanthan gum, flavor, titanium dioxide, coconut oil, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana extract and tea tree oil
how to use
Adults and children 2+ – brush teeth thoroughly, preferably after each meal or at least 2x per day or as directed by dentist or physician
Children 2-6 years: use only a pea sized amount and supervise child’s brushing and rinsing (to minimize swallowing)
Children under 2 years: ask a dentist or physician
Rated 2 out of 5 by Beth N from Burned my mouth and lips I bought this to replace my favorite natural toothpaste when I had trouble finding it in stores. Although I loved the taste, cleaning power and sensitivity relief, I had to give this one up. After three days of use, it caused 7 mouth sores and made my lips peel like a bad sunburn. Luckily, I didn't require medical attention and I'm on the mend after discontinuing. I was surprised at this reaction because the ingredients appeared to be typical for a natural product plus I have never had a reaction to any personal care product. Package didn't appear to be tampered with. My boyfriend does love this product so at least it won't go to waste.
Date published: 2019-10-22
Rated 5 out of 5 by Elle Memphis from It works! Got this yesterday at my local Kroger. This is the only item out of several brands, including half a dozen alternative brands, that contains fluoride but lacks the other nasties, triclosan & sls. I used it today & my teeth didn't hurt at all during the brushing, which hasn't happened in months! Name brand products for sensitivity just don't work, & the mouth irritation & peeling tissue are just intolerable. Thank you so much for this smart product that contains the fluoride necessary to aid in prevention of tooth disease. All the other "health" products carried by Kroger lack fluoride. I wish you success & hope you're in business for a long time.
Date published: 2018-08-24
Rated 5 out of 5 by Slbrad from Fun variety I’ve been using this brand for a while now but Walmart doesn’t carry a wide variety of flavors.. I’m so happy that I found out I could order directly through the company etc! both me & my children enjoy these products, I just introduced them to the kids blueberry & they love it!! I also order the dragon berry whitening for the first time & enjoy it!! We’re going to add mouthwash next go around! Only thing I would say is the shipping process was confusing & how customer service responds was too but all in all everything got fixed within no time! I pray this business is around forever because it’s a must in this household
Date published: 2019-10-07
Rated 5 out of 5 by TingsMom from Perfect for the entire family! I feel like I could leave a 5-star on every toothpaste version, but I'm going to start here because this was the first formula I tried. I suffer from very sensitive teeth and have had years of trouble finding a toothpaste that didn't make my cleaning process painful. I gave this a try when I saw it on my local store's shelf and I have never looked back. I have zero pain when I brush, but more importantly my teeth have never felt this clean from a home brushing. My teeth feel great, they sparkle again, and they are getting whiter. We now have every formula at our house to meet all our individual needs. This fits perfect in our natural lifestyle and I feel good knowing the dentist is going to be impressed.
Date published: 2017-07-20
Rated 5 out of 5 by Alexinhorror from Amazing Toothpaste I struggle a lot with toothpastes being very strong in mint flavors, or more the chemicals put into them that makes it hard for me to brush as long as I need. I also have sensitive teeth, that some sensitivity toothpastes could help, but the mint just killed my mouth. I was using a kids toothpaste to brush my teeth for the past few months until I found this at Walmart. Without all the usual chemicals, I can handle the toothpaste and the mint isn't overly powerful either. It helped my teeth in a matter of 3 days with the sensitivity. I love this so much.
Date published: 2018-07-10
Rated 5 out of 5 by SweetAmbrosia from Surprisingly Good I received a sample of this in the mail. I've used it quite a few times and I am surprised by how clean it's not only made my teeth but how it's been able to keep them cleaner than most other toothpaste I've used. I work in a bakery so sometimes I eat sweets I'm not supposed to. At the end of the day, I don't have that feeling of sugar on my teeth like I usually do. They're still smooth and feel good. The fact that this actually does help with my tooth sensitivity is a major bonus. I haven't had any sensitivity problems since I've been using this.
Date published: 2017-08-23
Rated 5 out of 5 by lramirez from Wonderful! I'm proud to write my first-ever toothpaste review for Hello Sensitivity and to support the brand. It never occurred to me until I saw Hello's post on Instagram about triclosan that I had been entirely unaware of the ingredients in the toothpaste I've been using daily for my entire life! Keep producing amazing, wholesome products and maintaining a stellar Instagram presence! Not only does this product taste great, the product itself looks great, too. Toothpaste shouldn't be stuffed away in a cabinet out of sight--it deserves to be admired!
Date published: 2017-07-20
Rated 5 out of 5 by Sherrxoxo from Works great I received a free sample of this Hello sensitive teeth toothpaste and was a little sceptical at first. Honestly, it just doesn't lather up like most toothpaste do. I kept using it even though it felt a little different and it really does work! It does help with teeth sensitivity and seems to make my teeth a little brighter/whiter also. Maybe because of the coconut oil in it? This is definitely something I want to buy before I run out of the sample! I highly recommend to anyone who has teeth sensitivity! It works wonderfully!
Date published: 2018-03-27
sensitivity relief fluoride is rated out of 5 by 87.
Rated 2 out of 5 by Beth N from Burned my mouth and lips I bought this to replace my favorite natural toothpaste when I had trouble finding it in stores. Although I loved the taste, cleaning power and sensitivity relief, I had to give this one up. After three days of use, it caused 7 mouth sores and made my lips peel like a bad sunburn. Luckily, I didn't require medical attention and I'm on the mend after discontinuing. I was surprised at this reaction because the ingredients appeared to be typical for a natural product plus I have never had a reaction to any personal care product. Package didn't appear to be tampered with. My boyfriend does love this product so at least it won't go to waste.
Date published: 2019-10-22
Rated 5 out of 5 by Elle Memphis from It works! Got this yesterday at my local Kroger. This is the only item out of several brands, including half a dozen alternative brands, that contains fluoride but lacks the other nasties, triclosan & sls. I used it today & my teeth didn't hurt at all during the brushing, which hasn't happened in months! Name brand products for sensitivity just don't work, & the mouth irritation & peeling tissue are just intolerable. Thank you so much for this smart product that contains the fluoride necessary to aid in prevention of tooth disease. All the other "health" products carried by Kroger lack fluoride. I wish you success & hope you're in business for a long time.
Date published: 2018-08-24
Rated 5 out of 5 by Slbrad from Fun variety I’ve been using this brand for a while now but Walmart doesn’t carry a wide variety of flavors.. I’m so happy that I found out I could order directly through the company etc! both me & my children enjoy these products, I just introduced them to the kids blueberry & they love it!! I also order the dragon berry whitening for the first time & enjoy it!! We’re going to add mouthwash next go around! Only thing I would say is the shipping process was confusing & how customer service responds was too but all in all everything got fixed within no time! I pray this business is around forever because it’s a must in this household
Date published: 2019-10-07
Rated 5 out of 5 by TingsMom from Perfect for the entire family! I feel like I could leave a 5-star on every toothpaste version, but I'm going to start here because this was the first formula I tried. I suffer from very sensitive teeth and have had years of trouble finding a toothpaste that didn't make my cleaning process painful. I gave this a try when I saw it on my local store's shelf and I have never looked back. I have zero pain when I brush, but more importantly my teeth have never felt this clean from a home brushing. My teeth feel great, they sparkle again, and they are getting whiter. We now have every formula at our house to meet all our individual needs. This fits perfect in our natural lifestyle and I feel good knowing the dentist is going to be impressed.
Date published: 2017-07-20
Rated 5 out of 5 by Alexinhorror from Amazing Toothpaste I struggle a lot with toothpastes being very strong in mint flavors, or more the chemicals put into them that makes it hard for me to brush as long as I need. I also have sensitive teeth, that some sensitivity toothpastes could help, but the mint just killed my mouth. I was using a kids toothpaste to brush my teeth for the past few months until I found this at Walmart. Without all the usual chemicals, I can handle the toothpaste and the mint isn't overly powerful either. It helped my teeth in a matter of 3 days with the sensitivity. I love this so much.
Date published: 2018-07-10
Rated 5 out of 5 by SweetAmbrosia from Surprisingly Good I received a sample of this in the mail. I've used it quite a few times and I am surprised by how clean it's not only made my teeth but how it's been able to keep them cleaner than most other toothpaste I've used. I work in a bakery so sometimes I eat sweets I'm not supposed to. At the end of the day, I don't have that feeling of sugar on my teeth like I usually do. They're still smooth and feel good. The fact that this actually does help with my tooth sensitivity is a major bonus. I haven't had any sensitivity problems since I've been using this.
Date published: 2017-08-23
Rated 5 out of 5 by lramirez from Wonderful! I'm proud to write my first-ever toothpaste review for Hello Sensitivity and to support the brand. It never occurred to me until I saw Hello's post on Instagram about triclosan that I had been entirely unaware of the ingredients in the toothpaste I've been using daily for my entire life! Keep producing amazing, wholesome products and maintaining a stellar Instagram presence! Not only does this product taste great, the product itself looks great, too. Toothpaste shouldn't be stuffed away in a cabinet out of sight--it deserves to be admired!
Date published: 2017-07-20
Rated 5 out of 5 by Sherrxoxo from Works great I received a free sample of this Hello sensitive teeth toothpaste and was a little sceptical at first. Honestly, it just doesn't lather up like most toothpaste do. I kept using it even though it felt a little different and it really does work! It does help with teeth sensitivity and seems to make my teeth a little brighter/whiter also. Maybe because of the coconut oil in it? This is definitely something I want to buy before I run out of the sample! I highly recommend to anyone who has teeth sensitivity! It works wonderfully!
Date published: 2018-03-27
