say  hello to free shipping!

for a limited time only on all orders of $30 or more. we’re friendly like that.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

blue raspberry
fluoride toothpaste

so delish. kids will rush to brush.


ADA Accepted

free from dyes, artificial sweeteners, artificial flavors, microbeads, triclosan, preservatives, gluten. choose friendly™.

  • prevents cavities
  • strengthens enamel
  • polishes + brightens
  • tastes awesome


Active Ingredient
Sodium fluoride 0.24%
(0.15% w/v fluoride ion)

Inactive Ingredients
Sorbitol (Humectant), Hydrated Silica (Polishes and Cleans Teeth), Glycerin (Soothes and Moisturizes), Purified Water, Xylitol (Sweetener), Flavor (Yum), Xanthan Gum (Thickener), Sodium Lauryl Sulfate (Cleanser), Titanium Dioxide (Appearance) and Stevia Rebaudiana Leaf Extract (Sweetener).

  • Children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice per day, or as directed by a dentist or physician.
  • Do not swallow.
  • Children under 6 years of age: Use a pea-sized amount and supervise until good brushing habits are established to minimize swallowing.
  • Children under 2 years of age: Consult a dentist or a physician.
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