say  hello to free shipping!

for a limited time only on all orders of $30 or more. we’re friendly like that.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

extra whitening fluoride toothpaste

whitening without peroxide. brilliant.


free from artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, gluten, saccharin, and peroxide. choose friendly™.

  • whitens teeth
  • prevents cavities
  • strengthens enamel
  • freshens breath


Active Ingredient
Sodium fluoride 0.24%
(0.15% w/v fluoride ion)

Inactive Ingredients
Sorbitol (Humectant), Hydrated Silica (Polishes and Cleans Teeth), Glycerin (Soothes and Moisturizes), Xylitol (Sweetener), Purified Water, Calcium Carbonate (Polishes and Cleans Teeth), Flavor (Freshens Breath), Xanthan Gum (Thickener), Sodium Lauryl Sulfate (Cleanser), Titanium Dioxide (Appearance) and Stevia Rebaudiana Leaf Extract (Sweetener).

  • Children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice per day,or as directed by a dentist or physician.
  • Do not swallow.
  • Children under 6 years of age: Use a pea-sized amount and supervise until good brushing habits are established to minimize swallowing.
  • Children under 2 years of age: Consult a dentist or a physician.
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