here’s a brilliant idea: let’s create a toothpaste that whitens like nobody’s business and that’s free from harsh brighteners and peroxide. here it is. hello whitening toothpastes are produced with thoughtful ingredients that whiten teeth, prevent cavities, strengthen enamel, and freshen breath.
plus, our pastes aren’t just free from peroxide – they’re also free from artificial sweeteners, synthetic dyes, artificial flavors, microbeads, triclosan, and gluten. plus, we never test on animals. and that’s brilliant, too.
sodium fluoride 0.24%
(0.15% w/v fluoride ion)
sorbitol (humectant), hydrated silica (polishes and cleans teeth), glycerin (soothes and moisturizes), xylitol (sweetener), purified water, calcium carbonate (polishes and cleans teeth), flavor (freshens breath), xanthan gum (thickener), sodium lauryl sulfate (cleanser), titanium dioxide (appearance) and stevia rebaudiana leaf extract (sweetener).
- children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice per day,or as directed by a dentist or physician.
- do not swallow.
- children under 6 years of age: use a pea-sized amount and supervise until good brushing habits are established to minimize swallowing.
- children under 2 years of age: consult a dentist or a physician.
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