our hearts are with Texans and Floridians in need.

for every tube purchased, we’ll be donating a tube to hurricane relief during the month of September. brush friendly, give friendly.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

extra whitening fluoride toothpaste

whitening without peroxide. brilliant.

$4.99

free from artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, gluten, saccharin, and peroxide. choose friendly™.

  • whitens teeth
  • prevents cavities
  • strengthens enamel
  • freshens breath

Purpose
Anticavity

Active Ingredient
Sodium fluoride 0.24%
(0.15% w/v fluoride ion)

Inactive Ingredients
Sorbitol (Humectant), Hydrated Silica (Polishes and Cleans Teeth), Glycerin (Soothes and Moisturizes), Xylitol (Sweetener), Purified Water, Calcium Carbonate (Polishes and Cleans Teeth), Flavor (Freshens Breath), Xanthan Gum (Thickener), Sodium Lauryl Sulfate (Cleanser), Titanium Dioxide (Appearance) and Stevia Rebaudiana Leaf Extract (Sweetener).

Directions
  • Children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice per day,or as directed by a dentist or physician.
  • Do not swallow.
  • Children under 6 years of age: Use a pea-sized amount and supervise until good brushing habits are established to minimize swallowing.
  • Children under 2 years of age: Consult a dentist or a physician.

Rated 5 out of 5 by from Perfect for the entire family! I feel like I could leave a 5-star on every toothpaste version, but I'm going to start here because this was the first formula I tried. I suffer from very sensitive teeth and have had years of trouble finding a toothpaste that didn't make my cleaning process painful. I gave this a try when I saw it on my local store's shelf and I have never looked back. I have zero pain when I brush, but more importantly my teeth have never felt this clean from a home brushing. My teeth feel great, they sparkle again, and they are getting whiter. We now have every formula at our house to meet all our individual needs. This fits perfect in our natural lifestyle and I feel good knowing the dentist is going to be impressed.
Date published: 2017-07-20
Rated 5 out of 5 by from Surprisingly Good I received a sample of this in the mail. I've used it quite a few times and I am surprised by how clean it's not only made my teeth but how it's been able to keep them cleaner than most other toothpaste I've used. I work in a bakery so sometimes I eat sweets I'm not supposed to. At the end of the day, I don't have that feeling of sugar on my teeth like I usually do. They're still smooth and feel good. The fact that this actually does help with my tooth sensitivity is a major bonus. I haven't had any sensitivity problems since I've been using this.
Date published: 2017-08-23
Rated 5 out of 5 by from Wonderful! I'm proud to write my first-ever toothpaste review for Hello Sensitivity and to support the brand. It never occurred to me until I saw Hello's post on Instagram about triclosan that I had been entirely unaware of the ingredients in the toothpaste I've been using daily for my entire life! Keep producing amazing, wholesome products and maintaining a stellar Instagram presence! Not only does this product taste great, the product itself looks great, too. Toothpaste shouldn't be stuffed away in a cabinet out of sight--it deserves to be admired!
Date published: 2017-07-20
Rated 5 out of 5 by from My new brand! I want to say that I absolutely LOVE LOVE LOVE this toothpaste!! I received a sample of this at work and was told by a coworker it was great. I purchase the pronamel because my teeth are extremely sensitive and due to braces as a kid, my gums are receding. This, for me, is much much MUCH better!! And at a lower price point, with better results and a continuous clean feeling, I'm an official toothpaste convert! itbalso keeps my mouth from feeling dry, and doesn't dry out my lips either. Would 100% recommend this for everyone!!
Date published: 2017-09-03
Rated 5 out of 5 by from Naturally Sensitive Hello Sensitive is a refreshing change from old fashioned sensitive toothpastes. It has a nice minty fresh taste and is made with minimal ingredients. I like that I have found a toothpaste that is natural, but provides real protection for my sensitive teeth. I love that it is made with organic ingredients & naturally friendly, plus against animal testing. The rose gold packaging is very appealing & chic. I would recommend Hello to friends who share my same concerns in regard to protecting our planet & our teeth.
Date published: 2017-07-19
Rated 5 out of 5 by from Hello, my new favorite! I have been attempting to transition all of my products to cruelty free companies but struggle with tooth sensitivity and was stuck with a popular brand. I was SO excited when I stumbled upon Hello! Not only is it a natural, cruelty free option but it works just as well as the "other guys." I've been using this toothpaste for a month or two and haven't noticed any change to the sentitivity relief that the other toothpaste provided. FANTASTIC!
Date published: 2017-07-20
Rated 5 out of 5 by from great toothpaste I tried this toothpaste because it has coconut in it. I really like the taste and it seems to clean my teeth better than the other toothpaste that I have been using. I really like it because there isn't any artificial flavors or sweeteners in it. I've used several alternative toothpaste I really like this one. The price is reasonable and it seems to be working well.
Date published: 2017-08-30
Rated 5 out of 5 by from Love it! I got this toothpaste as a free sample and have only used it once, but i already love it. The consistency is so smooth an soft while brushing and the fragrance isn't overwhelming. One thing in particular that I enjoyed was the toothpaste didn't foam up like most others do in my mouth. I will definitely be buying this in a full size.
Date published: 2017-08-07
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NEW sensitivity relief fluoride toothpaste is rated 4.9 out of 5 by 18.
Rated 5 out of 5 by from Perfect for the entire family! I feel like I could leave a 5-star on every toothpaste version, but I'm going to start here because this was the first formula I tried. I suffer from very sensitive teeth and have had years of trouble finding a toothpaste that didn't make my cleaning process painful. I gave this a try when I saw it on my local store's shelf and I have never looked back. I have zero pain when I brush, but more importantly my teeth have never felt this clean from a home brushing. My teeth feel great, they sparkle again, and they are getting whiter. We now have every formula at our house to meet all our individual needs. This fits perfect in our natural lifestyle and I feel good knowing the dentist is going to be impressed.
Date published: 2017-07-20
Rated 5 out of 5 by from Surprisingly Good I received a sample of this in the mail. I've used it quite a few times and I am surprised by how clean it's not only made my teeth but how it's been able to keep them cleaner than most other toothpaste I've used. I work in a bakery so sometimes I eat sweets I'm not supposed to. At the end of the day, I don't have that feeling of sugar on my teeth like I usually do. They're still smooth and feel good. The fact that this actually does help with my tooth sensitivity is a major bonus. I haven't had any sensitivity problems since I've been using this.
Date published: 2017-08-23
Rated 5 out of 5 by from Wonderful! I'm proud to write my first-ever toothpaste review for Hello Sensitivity and to support the brand. It never occurred to me until I saw Hello's post on Instagram about triclosan that I had been entirely unaware of the ingredients in the toothpaste I've been using daily for my entire life! Keep producing amazing, wholesome products and maintaining a stellar Instagram presence! Not only does this product taste great, the product itself looks great, too. Toothpaste shouldn't be stuffed away in a cabinet out of sight--it deserves to be admired!
Date published: 2017-07-20
Rated 5 out of 5 by from My new brand! I want to say that I absolutely LOVE LOVE LOVE this toothpaste!! I received a sample of this at work and was told by a coworker it was great. I purchase the pronamel because my teeth are extremely sensitive and due to braces as a kid, my gums are receding. This, for me, is much much MUCH better!! And at a lower price point, with better results and a continuous clean feeling, I'm an official toothpaste convert! itbalso keeps my mouth from feeling dry, and doesn't dry out my lips either. Would 100% recommend this for everyone!!
Date published: 2017-09-03
Rated 5 out of 5 by from Naturally Sensitive Hello Sensitive is a refreshing change from old fashioned sensitive toothpastes. It has a nice minty fresh taste and is made with minimal ingredients. I like that I have found a toothpaste that is natural, but provides real protection for my sensitive teeth. I love that it is made with organic ingredients & naturally friendly, plus against animal testing. The rose gold packaging is very appealing & chic. I would recommend Hello to friends who share my same concerns in regard to protecting our planet & our teeth.
Date published: 2017-07-19
Rated 5 out of 5 by from Hello, my new favorite! I have been attempting to transition all of my products to cruelty free companies but struggle with tooth sensitivity and was stuck with a popular brand. I was SO excited when I stumbled upon Hello! Not only is it a natural, cruelty free option but it works just as well as the "other guys." I've been using this toothpaste for a month or two and haven't noticed any change to the sentitivity relief that the other toothpaste provided. FANTASTIC!
Date published: 2017-07-20
Rated 5 out of 5 by from great toothpaste I tried this toothpaste because it has coconut in it. I really like the taste and it seems to clean my teeth better than the other toothpaste that I have been using. I really like it because there isn't any artificial flavors or sweeteners in it. I've used several alternative toothpaste I really like this one. The price is reasonable and it seems to be working well.
Date published: 2017-08-30
Rated 5 out of 5 by from Love it! I got this toothpaste as a free sample and have only used it once, but i already love it. The consistency is so smooth an soft while brushing and the fragrance isn't overwhelming. One thing in particular that I enjoyed was the toothpaste didn't foam up like most others do in my mouth. I will definitely be buying this in a full size.
Date published: 2017-08-07
  • y_2017, m_9, d_12, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_18
  • loc_en_US, sid_hello-prod-1, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_hello-products
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 134.3ms
  • REVIEWS, PRODUCT

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