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shipping to friends in the Continental US only, but promise, global friendliness coming soon.

PLEASE NOTE: we are temporarily not accepting online orders.

back to fluoride free

hello® activated charcoal + natural açai fluoride free toothpaste

goodbye, boring, and hello, minteresting™. fluoride free


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how to use

our naturally friendly, sustainably sourced açai not only puts the super in superfruits, it puts some magic in your mouth. this fluoride free superpaste™ is thoughtfully formulated for daily use with activated charcoal (made from sustainable bamboo), which helps epically whiten your teeth and freshen your breath like nobody’s business. it’s so fab, you’ll be saying ah-sah-yee-ha. #brushhappy

sorbitol (humectant), hydrated silica (polishes and cleans), vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), coconut oil (soothes and moisturizes), sodium cocoyl glutamate (cleanser), cocamidopropyl betaine (cleanser), potassium sorbate (maintains stability), euterpe oleracea pulp powder with citrus aurantifolia fruit extract* (acai berry powder with lime juice extract) and stevia rebaudiana leaf extract* *certified organic

apply to your fave bristles and brush like a boss. look in the mirror, dig your black teeth and take a selfie. fyi, black paste may be messy so please spit responsibly. smile often.

sorbitol (humectant), hydrated silica (polishes and cleans), vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), coconut oil (soothes and moisturizes), sodium cocoyl glutamate (cleanser), cocamidopropyl betaine (cleanser), potassium sorbate (maintains stability), euterpe oleracea pulp powder with citrus aurantifolia fruit extract* (acai berry powder with lime juice extract) and stevia rebaudiana leaf extract* *certified organic

apply to your fave bristles and brush like a boss. look in the mirror, dig your black teeth and take a selfie. fyi, black paste may be messy so please spit responsibly. smile often.

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sensitivity relief fluoride is rated 4.8 out of 5 by 112.
Rated 5 out of 5 by from My new brand! I want to say that I absolutely LOVE LOVE LOVE this toothpaste!! I received a sample of this at work and was told by a coworker it was great. I purchase the pronamel because my teeth are extremely sensitive and due to braces as a kid, my gums are receding. This, for me, is much much MUCH better!! And at a lower price point, with better results and a continuous clean feeling, I'm an official toothpaste convert! itbalso keeps my mouth from feeling dry, and doesn't dry out my lips either. Would 100% recommend this for everyone!!
Date published: 2017-09-03
Rated 5 out of 5 by from Gentle taste! I have been looking for a toothpaste that helps with sensitive teeth but it is not a strong flavor that often burns my tongue! HELLO is it! I no longer dread brushing my teeth nor do I need to spend all that wasted time in the toothpaste aisle knowing that I have tried them all!!! Thank you! I told my dentists office to recommend it to their patients who have sensitive teeth, problem is now Walmart only sells the whitening one so I have to order it on line. Perhaps you could give small tubes to dentists to let people sample!
Date published: 2019-05-03
Rated 5 out of 5 by from Great tasting! I received a free sample if this toothpaste and a coupon which ive used alreadu to buy myself so e more! I love that it has coconut oil in it as im its biggest fanatic fan! Haha! But also its great for my super sensitive teeth and its not so harsh if a mint that it gives you that menthol spicy tingle that burns! Which is good bc i hate that! I definitely love this stuff it is perfect for me, is it for you? idk but probably i dont see any reason not to like hello sensitive whitening toothpaste with coconut oil it's fantastic
Date published: 2017-11-14
Rated 5 out of 5 by from Naturally Sensitive Hello Sensitive is a refreshing change from old fashioned sensitive toothpastes. It has a nice minty fresh taste and is made with minimal ingredients. I like that I have found a toothpaste that is natural, but provides real protection for my sensitive teeth. I love that it is made with organic ingredients & naturally friendly, plus against animal testing. The rose gold packaging is very appealing & chic. I would recommend Hello to friends who share my same concerns in regard to protecting our planet & our teeth.
Date published: 2017-07-19
Rated 5 out of 5 by from I am blown away! This toothpaste rocks! About 4 months ago my dentist recommend I start using a toothpaste that didn't contain SLS and that will help with sensitivity. I went to the store in search for a new toothpaste and the pretty packaging of the box caught my eye. After giving it a few months I can honestly say that I am very happy with this! I love that it is all natural, tastes great and very effective. It helps prevent cavities and has provided much relief from sensitivity! I will continue to buy this toothpaste forever!
Date published: 2017-09-24
Rated 5 out of 5 by from Love Coconut Oil As A Main Ingredient! I recieved a free sample of this product & was pleasantly surprised. It worked great for completely relieving my teeth of their sensitivity. It also begins whitening very quickly. It is definitely my favorite brand of toothpaste. The fact that it is free of all the chemicals & additives in other toothpastes makes it perfect. I can't wait to try the fluoride free with activated charcoal. I'm positive I'm going to love it. I will definitely also be purchasing the children's toothpaste for all 4 of my grandbabies.
Date published: 2017-12-08
Rated 5 out of 5 by from Meets my needs Finding natural self-care products are kinda my thing. Having super sensitive & well I guess I’ll just put this out there... as a person who suffers from depression, I often go days in between brushings so I absolutely need the added fluoride! I haven’t been to the dentist since using this. But since last visit, she told me to always use my Sonicare because it increases strokes by like 10K and with this amazing paste, hopefully I will have less cavities. My sensitivity to cold has definitely decreased as well.
Date published: 2020-05-03
Rated 5 out of 5 by from Life saver and money saver I LOVE this toothpaste! I have struggled for years with sensitivity in my teeth and gums caused by the typical big name toothpastes. My dentist used to have me on a prescription sensitivity toothpaste that costs a lot, but when I moved cities my new dental hygienist told me about Hello Sensitivity toothpaste! I haven’t had a single problem with sensitivity in my gums or teeth since! I love how soothing the toothpaste is, and it tastes great, too. So happy to finally find this wonderful SLS free toothpaste.
Date published: 2020-04-25
Rated 5 out of 5 by from Great toothpaste for sensitivity! As a dental hygienist, it’s so important for me to give honest recommendations to my patients when they ask which oral health products we recommend as professionals. So many patients complain about tooth sensitivity and look for new products to try. This product has a great taste and even better ingredients. I like to steer my patients in natural, cruelty free products as they don’t always know about them. I use this one myself due to slight sensitivity after whitening and it works wonders.
Date published: 2020-04-13
Rated 5 out of 5 by from Less Sensitive I bought mine at a local store and was a bit skeptical. It was a little cheaper than other sensitive toothpaste brands and I was low on money (college student). The packaging definitely drew me in too. I tried it and I will never switch to a different toothpaste. I love it. My teeth stain easy and are fairly sensitive because I had gingivitis for a while and they’re so much better now. The mint isn’t too strong either. The more I learn about the toothpaste and company the more I love it!
Date published: 2018-07-30
Rated 5 out of 5 by from Works and tastes great! I bought the hello charcoal toothpaste and loved how clean it made my teeth feel. But after about two weeks, my teeth got extremely sensitive. Even air hurt them. I had to switch back to my regular toothpaste. I left a comment on the hello Facebook page, and hello sent me a sample of hello sensitivity relief toothpaste. The sensitivity relief toothpaste has a nice minty flavor and does a great job on sensitivity. I really like the hello products and hello's excellent customer service.
Date published: 2019-01-29
Rated 5 out of 5 by from New favorite toothpaste brand! I had been looking for a new toothpaste with natural ingredients and a coworker had recommended Hello toothpaste. I have tried a few other similar 'all nautural' toothpastes but they all tasted HORRIBLE! I got the sensitivity relief paste and it is a perfectly minty flavor, not too spicy, not too sweet. My fiancé even said he loves it too. I will only be getting Hello toothpastes now, and as a dental hygienist I will recommended to all my patients too!
Date published: 2017-10-30
Rated 5 out of 5 by from A great natural option for sensitivity relief! I received this product from hello as a #freesample. As a dentist and life long sufferer of sensitive teeth (years of acidic drinks, cavity prone teeth) - I have to use sensitive relief toothpaste. I was happy to try this one for a few weeks and loved it! I love how it has natural ingredients and still contains potassium nitrate which helps with sensitive. It tasted great and did the trick, I am going to use this and would definitely recommend!
Date published: 2020-04-09
Rated 5 out of 5 by from Hello, my new favorite! I have been attempting to transition all of my products to cruelty free companies but struggle with tooth sensitivity and was stuck with a popular brand. I was SO excited when I stumbled upon Hello! Not only is it a natural, cruelty free option but it works just as well as the "other guys." I've been using this toothpaste for a month or two and haven't noticed any change to the sentitivity relief that the other toothpaste provided. FANTASTIC!
Date published: 2017-07-20
Rated 5 out of 5 by from Seriously the best toothpaste ever This seems to be sold out everywhere and with good reason. I have sensitive teeth and can’t use those mainstream toothpastes for sensitive teeth or many natural ones because the baking soda in em makes the inside of my mouth peel! This doesn’t hurt my teeth, makes them feel clean, makes my mouth feel refreshed and I’m glad it has fluoride bc it’s what my dentist recommends. Will continue to repurchase!!! The packaging is nice too
Date published: 2020-03-22
Rated 5 out of 5 by from Sensitivity relief in spades! Although I didn’t buy this toothpaste,I did request a free sample and received it in the mail,and very quickly too. I could only say,”I will never look back to my once preferred sensitivity paste because this brand,by Hello,is a naturally laden toothpaste which gave me all that is necessary for the relief and practical healing of my teeth and gums with continued use! Now,”how great is that?
Date published: 2020-03-30
Rated 4 out of 5 by from Tastes good I've been using this product for awhile. It was easy to find at my local Target. (It's not always easy to find a vegan toothpaste that hasn't been tested on animals.) I needed a natural toothpaste with fluoride upon my dentist's recommendation. I'm sensitive to taste and this one is very inoffensive! I only wish it foamed better so I would get a better clean sensation.
Date published: 2020-03-31
Rated 5 out of 5 by from great toothpaste I tried this toothpaste because it has coconut in it. I really like the taste and it seems to clean my teeth better than the other toothpaste that I have been using. I really like it because there isn't any artificial flavors or sweeteners in it. I've used several alternative toothpaste I really like this one. The price is reasonable and it seems to be working well.
Date published: 2017-08-30
Rated 5 out of 5 by from Fabulous stuff ! I received a sample in one if my subscription boxes a few months ago and live this stuff ! I’ve had a problem with my gums and toothpastes burning and irritating them . After trying several well known brands and wasting my money on them , I’ve found my answer ! This is the only toothpaste I can use that does not burn my gums but still totally cleans my mouth!
Date published: 2019-07-03
Rated 5 out of 5 by from Best Sensitive Toothpaste Ever I have very sensitive skin and almost every toothpaste causes a burning sensation in my mouth - even Sensodine. I found this toothpaste at my grocery store and decided to give it a try and I'll never use anything else. It has never burned or caused any discomfort. And I love the taste. Soothing mint is a good description. It is minty, but barely.
Date published: 2018-10-16
Rated 5 out of 5 by from Wonderful Sensitivity Relief Toothpaste! I received a free sample of Hello Toothpaste for Sensitivity Relief from Hello Products an once I tried it I was blown away this toothpaste actually does ease pain an sensitivity while brushing, it's made with all natural ingredients which I'm sure is why this toothpaste works so well! The taste is quite good! I like that's it's made with coconut oil too! All the ingredients are amazingly refreshing an work well! This toothpaste is very effective an awe inspiring, The lather is satisfying, you can feel it getting in every where an cleaning! It's an enjoyable experience now to brush, with other brands it still hurt to brush, I'm very happy to have found Hello Products they are teeth savers!!! I definitely recommend this brand to everyone, they even have a kids collection which I think is awesome makes kids happy an willing to brush! This company is innovative an right on with all they come out with! Thank You Hello for being so great!
Date published: 2018-01-22
Rated 5 out of 5 by from “soothes like a mother” is on point I received samples to share with patients but didn’t get a chance because of COVID-19. After using this toothpaste to help sensitivity I felt in a few teeth (new sensitivity), the discomfort I felt had completely resolved within 36 hours. So I can personally recommend this product knowing that patients will get relief from their sensitivity.
Date published: 2020-04-20
Rated 5 out of 5 by from One of the best sensitive toothpastes out there I love this and all of hello's products. So glad to find this, I've been using sensitive toothpastes for years but this is one of the best. It has a refreshing flavor, is good for sensitivity and is also cheaper than several of the other sensitive toothpastes out there. i'm going to start subscribing to this to get the free toothbrush.
Date published: 2018-08-10
Rated 5 out of 5 by from Great sensitivity relief I received samples of this toothpaste and distributed them to the neighbors in my condominium. (Clinics are closed). Most neighbors are seniors with recession and sensitivity. All that tried the samples stated they had a significant reduction if not complete elimination of sensitivity. The flavor is light and wonderful. No complaints!
Date published: 2020-04-02
Rated 3 out of 5 by from Great on sensitivity, but not on whitening. I want to love this tooth paste; its cruelty free, good ingredients, great flavor, and have helped my teeth be less sensitive, BUT the whitening is not there. Since I've been using it, my teeth have gotten less white, I'm noticing tea/coffee stains that weren't there before, which is why I'm going to have to switch to something else.
Date published: 2019-10-01
Rated 5 out of 5 by from Love it! I got this toothpaste as a free sample and have only used it once, but i already love it. The consistency is so smooth an soft while brushing and the fragrance isn't overwhelming. One thing in particular that I enjoyed was the toothpaste didn't foam up like most others do in my mouth. I will definitely be buying this in a full size.
Date published: 2017-08-07
Rated 5 out of 5 by from Great Coconut Scent I received this as a free sample from a Walmart beauty box last week I was skeptical because I steer clear from anything that contains coconut because one I was allergic or so I thought and another part is I hate the texture and taste of coconut But I must say that I really found this product to be above my expectations
Date published: 2018-06-14
Rated 5 out of 5 by from Cuckoo for Coconut I'm a cocoNut - Love it in everything from my coffee to conditioner to colada! Soothes my stomach, skin and spirit-- and now my smile. While I can't taste the coconut, just knowing that I'm coating my chompers in it, brings me to the tropics and grinning ear to ear. Also, keeps me on my 40+ year streak of no cavities!
Date published: 2017-07-22
Rated 5 out of 5 by from Kids love it I received a small tube of this as a sample and so glad i did. My wee ones does not like the taste and burning sensation of most toothe. Paste. I put this on their tooth brushes the next morning. And they loved it. They loved the taste, it didn't burn their little mouths. I guess i will definitely keep getting this
Date published: 2019-05-01
Rated 5 out of 5 by from Great for sensitivity I really like this brand as longs as the products I’m using have fluoride in it. I need that extra fluoride for my teeth to protect them. The sensitive toothpaste works great! I like to whiten my teeth but I always get super sensitivity so I need this toothpaste to help my teeth from all the sensitivity. It works.
Date published: 2020-04-01
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