Aaron has the longest title of anyone at hello, and not just because he’s been here since Day One. When Aaron’s not sailing, hiking, surfing, snowboarding, and, on occasion, skydiving, he’s making sure the products we dream up are manufactured correctly and end up in the right place at the right time. Prior to helping get hello off the ground, Aaron had straight hair, and he used to handle supply chain and logistics for the ice cream brands at Unilever. While he misses the free ice cream, he loves that hello doesn’t melt, and the curls are growing on him.

Adam, one of our founding team members at hello, helps keep our costs low, our forecasts tight, and our budgets in line. If financial modeling and spreadsheet manipulation were an Olympic event, Adam would be on the cover of a cereal box by now. Before bleeding all over the place while putting our first desks together here at hello, Adam used to keep a close watch on Unilever’s various hair care businesses. Lucky for us, he eventually stopped bleeding (it was only a slight flesh wound) and became obsessed with teeth instead of hair. If you owe us money, that’s Adam calling you right now. If we owe you money, Adam’s out of the office skydiving, beat-boxing (yes, beat-boxing), and hatchet-throwing (yes, hatchet-throwing), but he’ll get right back to you.

After nine years of working for the world’s largest candy and snack companies, it’s fitting that Andrew landed at hello to refresh America’s smiles. He oversees our ecommerce efforts, including the very website that you’re reading this on. He’s also a suburban dad, a hobby photographer, and a surprisingly agile dancer.

Say hello to Annie, our friendly accounting coordinator. She studied finance and marketing and worked at NASDAQ before taking on a variety of roles here at hello ranging from chief snack officer, ecommerce manager, welcoming committee, dog-whisperer, and cheese monger. If that weren’t enough she also speaks Chinese, and for some reason none of us understand (Annie included), her sneezes sound like a quacking duck.

Harbor makes sure everyone in the office stays happy, and she fields any complaints about the management. Harbor is very helpful in sniffing out potential new team members. Job seekers should get in touch via LinkedIn, and here’s a friendly tip: bring some snacks to any potential interview.

Joe is part of our friendly finance team, helping keep our forecasts and budgets looking fab. With Joe’s help, A/R now stands for Accounts Receivable vs. Alternate Reality. Joe is a kickball champion, a spreadsheet ninja, and a craft beer connoisseur, though not necessarily in that order. Embodying hello’s “whatever it takes” super-flexible attitude, Joe is as comfortable playing prosecco pong as he is with traditional beer pong. And btw, he’s a complete ringer at both.

Matt’s our seriously friendly design person, and he honed his craft at leading design firms Pentagram and Landor. Matt takes all of our ideas and brings them to life with a thing that looks like a pen, but somehow is connected to a really badass computer. We’re still not sure how all of Matt’s technology works, but we guess that’s called “job security” for Matt. When not helping us make everything look as gorgeous as possible, Matt can be found running marathons, triathalons, and designathons. OK, maybe not designathons, but if they did exist, we know he’d rock them, too.

hello’s friendly founder, Craig, is obsessed with design, checked shirts, transformational brands, and making stuff that elevates the every day. Craig started hello because he was tired of oral care brands that preyed on fear and shame, that were filled with unfriendly ingredients, that tasted yucky, and because he thought crinkly toothpaste tubes were fugly AF. He was an early investor and board member in Method, the co-founder and creative lead at eos, the CMO of Popcorn, Indiana, a special advisor to Seventh Generation, and he helped launch Boots in the US. He is also Chairman of Lexicon’s Advisory Board because he digs names. Craig was a board member of the Art Directors Club and was named to Advertising Age’s Creativity 50 as one of the Most Influential and Innovative Creative Thinkers and Doers. He’s an Entrepreneur in Residence at Babson and a founding advisory board member at the University of Rochester’s Ain Center for Entrepreneurship at the Simon School of Business. He speaks regularly at industry conferences and is always psyched to say hello (and to show you one of his plaid shirts or play guitar for you).