our hearts are with Puerto Rico.
shipping to friends in the Continental US only, but promise, global friendliness coming soon.
Aaron has the longest title of anyone at hello. His job is to make sure everything gets manufactured correctly and ends up in the right place at the right time. Aaron used to do this for the ice cream brands at Unilever. While he misses the free ice cream, he loves that hello doesn’t melt.
Adam helps keep our costs low, our forecasts tight, and our budgets in line. Prior to hello, Adam kept a close watch on Unilever’s various haircare businesses. If financial modeling and spreadsheet manipulation were an Olympic event, Adam would be on the cover of a cereal box by now.
Connie is our Director of R+D, which means she’s created the formulations for our products, and that she has more degrees than a thermometer. One of her degrees is an MS in food biochemistry, and she was a research scientist in Pepsi’s Product Innovation Group. Don’t ask Connie which flavor is her favorite. That’s like asking a parent which child they like best. OK, it’s Pink Grapefruit Mint.
hello’s founder and CEO, Craig, is obsessed with design, transformational brands, and making stuff that elevates the every day. He was an early investor and board member in Method, the co-founder and creative lead at eos, the CMO of Popcorn, Indiana, and a board member of the Art Directors Club. He is Chairman of Lexicon’s Advisory Board because he digs names, and was named to Advertising Age’s Creativity 50 as one of the Most Influential and Innovative Creative Thinkers and Doers. Craig’s a lover, not a fighter, and started hello because he was tired of hearing about a war in his mouth.
BH (Before Hello), Kim led Unilever’s $1B Northeast Division team. She’s worked in Sales and General Management with great companies like Warner-Lambert, Pfizer, and L’Oreal, too. Kim’s awesome energy helps her build businesses and long-term partnerships with key customers, and the fact that she began her career in Canada means she actually can pronounce “joie de vivre”, which is seriously awesome. If she hasn’t convinced you to buy hello in the first 5 minutes of your meeting, please let us know right away so we can have a little tête-à-tête with her, whatever that means.
Say hello to Lauri, our CEO. She’s so efficient she doesn’t need an “e” at the end of her first name, and she’s so accomplished, she has two last names. Lauri loves building brands, discovering fab restaurants at the last minute during our various adventures, and best of all, she really loves helping us get incredible things done. Lauri brings an outrageous amount of brand-to-balance sheet-to-boardroom experience to hello, and let’s face it, she can rock an inflatable crown like nobody’s business. She ran global marketing at Pfizer (the original owner of Listerine, among many other global brands), she was the CMO of Godiva (we’d like to think chocolate toothpaste is definitely in our future), and heck yeah, she was the global co-lead of McKinsey’s consumer practice where she helped some of the world’s largest consumer and retail brands change the world. Sweet.
Matt takes all of our ideas, and brings them to life with a thing that looks like a pen, but somehow is connected to a really cool computer. We’re still not sure how all of Matt’s technology works, but we guess that’s called “job security.” He honed his craft at leading design firms like Pentagram and Landor, and now he’s obsessed with oral care, just like the rest of us.
Meet one of hello’s friendly marketers, Michelle. As if having an incredibly retro-cool scooter named after her wasn’t enough, Michelle makes sure our innovation, new product development, and various marketing initiatives all rock. And when it comes to having an intense filing system, Dewy Decimal could have taken some lessons from Michelle. Prior to joining us at Friendly HQ, Michelle headed up Global Designer Fragrance Marketing at Elizabeth Arden, home of fab scents like Juicy Couture and John Varvatos. But wait, there’s more. Michelle managed the US hand and bath soap business and led innovation for US oral care at Colgate. When it comes to a clean desk, a clean scent, clean hands and clean teeth, nobody’s nailed it quite like The Vespa.
Harbor makes sure everyone in the office stays happy and she fields any complaints about the management. Harbor is very helpful in sniffing out potential new team members. Job seekers should get in touch via LinkedIn and should bring some snacks to any potential interview.
it means a fun place to work where you know the people that sit next to you and can finish their sentences.
it means we’re thoughtful about the design of our products. from the ingredients we use, to our packaging, to the way they look in your home and how they make you feel.
it means we don’t test on animals. ever. because animal testing is seriously unfriendly.
naturally friendly is a philosophy that guides how we conduct ourselves as a company. it means we see business as a way to make the world better - for the people that use our products, the loved ones we come home to every day, the communities we live in, our retail partners, our suppliers and, even the planet. at hello, business is very personal.
it's about human relationships, kindness, and the chance to help everyone we meet elevate their everyday.
please check out our store locator to find a store near you.
You have successfully subscribed to the newsletter. You’ll receive a confirmation email in few minutes. Please follow the link in it to confirm your subscription. If the email takes more than 15 minutes to appear in your mailbox, please check your spam folder.
We’d be happy to include you in our occasional email with news, surprises, and interesting stuff, and may very well be asking for your opinion along the way as well. Here at hello we take privacy seriously, and will never share your information with anyone else.
come be social with us