our hearts are with Puerto Rico.


for every tube purchased, we’ll be donating a tube to hurricane relief during the month of October. brush friendly, give friendly.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

fluoride free.
SLS free.
judgment* free.

some folks don’t dig fluoride and sls, and we’re totally cool with that: we respect a brusher’s right to choose. with that, please say hello to our fluoride-free and sls-free pastes.

it’s not just what we took out, it’s what we put in: naturally friendly™ aloe vera, erythritol and xylitol help to clean, whiten and remove plaque. and like all of our pastes, they taste simply fab.

* whether you prefer judgement, judgment or our favorite, judgemint, we won’t judge.

NO* as a friendly company this is our least favorite word, but sometimes you gotta say no. *we do say yes to an occasional homemade chocolate chip cookie
no fluoride no sls no dyes no parabens no artificial sweeteners no triclosan no microbeads

hello products are leaping bunny certified + vegan. animal testing isn't friendly.


our boxes are made from 100% recycled paperboard + printed with soy inks.


globally sourced ingredients + made in the usa. rock on.


our toothpaste tubes are bpa-free, + contain no phthalates. bonus.


Hello Products

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