our hearts are with Puerto Rico.


for every tube purchased, we’ll be donating a tube to hurricane relief during the month of October. brush friendly, give friendly.

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

NEW sensitivity relief toothpaste.

say hello to our new naturally friendly™ sensitivity relief fluoride toothpaste in soothing mint. it’s delicious without the yucky aftertaste. it relieves sensitivity pain, gently whitens teeth, and is thoughtfully formulated with moisturizing coconut oil, soothing aloe vera, and other naturally friendly™ ingredients (like xylitol) to help prevent cavities and strengthen enamel.

hello sensitivity relief fluoride toothpaste is also vegan, made in the USA, and free of dyes, sls/sulfates, artificial sweeteners/flavors, preservatives, microbeads, triclosan and gluten. and of course, we never test on animals – that would be insensitive.

NO* as a friendly company this is our least favorite word, but sometimes you gotta say no. *we do say yes to an occasional homemade chocolate chip cookie
no dyes no parabens no artificial sweeteners no triclosan no microbeads

hello products are leaping bunny certified + vegan. animal testing isn't friendly.


our boxes are made from 100% recycled paperboard + printed with soy inks.


globally sourced ingredients + made in the usa. rock on.


our toothpaste tubes are bpa-free, + contain no phthalates. bonus.


Hello Products

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