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never needs charging. great bristles, no bells and whistles.
say hello to a different kind of toothbrush. our soft bristles are so soft, they make teeth, gums, and tongues insanely happy and baby bottom’s jealous. they’re made with activated charcoal derived from sustainable bamboo and are precisely tapered to clean between tight spots with ease. the ergonomic, super-comfy handle is made with plant-based materials because, hey, we’re friendly like that.
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choose friendly™
subscribe & get a free brush
running out of paste is so amateur. subscribe now and rock a free, fresh brush with every tube subscribed to. the friendly is free and the free is friendly.
globally sourced ingredients
and made in the usa.
leaping bunny certified.
friendly to the
environment.
cartons made from
FSC certified paper.
bpa-free,
no phthalates.
testing on animals
isn't friendly
