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kids naturally friendly toothpaste
our naturally friendly kids toothpastes prevent cavities, remove plaque, strengthen enamel, polish and brighten, and do away with brush-time negotiations once and for all.
shop popular kids toothpaste
subscription
running out of paste is so amateur. subscribe now and rock a free, fresh brush with every tube subscribed to. the friendly is free and the free is friendly.
all the bubble gum magic, minus the popping and sticky mess.
finally, a kids toothpaste that tastes so awesome they’ll rush to brush. clinically proven to prevent cavities with no artificial sweeteners, no artificial flavors, no dyes, no preservatives. no brainer.
organic apple fluoride free toddler training toothpaste
formulated with xylitol, erythritol, soothing aloe vera, and other ingredients to keep little teeth and delicate gums clean and strong. safe if swallowed and tastes awesome.
globally sourced ingredients
and made in the usa.
leaping bunny certified.
friendly to the
environment.
cartons made from
FSC certified paper.
bpa-free,
no phthalates.
testing on animals
isn't friendly
