activated charcoal
a friendly force of nature. say hello to activated charcoal whitening toothpaste with fresh mint and coconut oil. it’s simple: black paste equals white teeth.
toothpaste
hello toothpastes are free of dyes, artificial sweeteners/flavors, parabens, triclosan, microbeads, and gluten. our toothpastes are also vegan, cruelty-free and made in the usa. #brushhappy
kids toothpaste
our naturally friendly kids toothpastes prevent cavities, remove plaque, strengthen enamel, polish and brighten, and do away with brush-time negotiations once and for all.
mouthwash
say hello to delicious and effective mouthwashes with no alcohol that help protect against gingivitis and rinse away the germs and nasty bits that brushing and good intentions may have missed.
gift sets & bundles
say hello to a naturally friendly™ range of quality toothpastes, mouthwashes, and other quality oral care products. trust us, your mouth will thank you.
deodorant
hello deo! naturally friendlytm deodorant that rocks 24 hour clinically proven odor protection to keep those pits fresh + friendly.
toothbrushes
our brushes feature precision-tapered bristles made with activated charcoal derived from sustainable bamboo and an ergonomic handle made with plant-based materials. plus, they never need recharging. 😉
subscription
running out of paste is so amateur. subscribe now and rock a free, fresh brush with every tube subscribed to. the friendly is free and the free is friendly.
globally sourced ingredients
and made in the usa.
leaping bunny certified.
friendly to the
environment.
cartons made from
FSC certified paper.
bpa-free,
no phthalates.
testing on animals
isn't friendly
