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          • toothpasteantiplaque and whitening toothpaste
            • Thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize.
            • This fluoride free toothpaste helps brush away plaque, show tartar who’s boss, and naturally whiten with friendly minerals and without peroxide.
            • Hello antiplaque and whitening toothpaste is free from dyes, SLS sulfates, parabens, microbeads, triclosan, and gluten. hello toothpastes also contain no artificial sweeteners and no artificial flavors. No brainer.
            • Choose friendly. hello is vegan, never tested on animals (Leaping Bunny Certified) and made in the USA. Brush and greet freely.
            toothpaste
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          • dreams do come truekids unicorn splash fluoride mouthwash
            • works brilliantly
            • thoughtfully formulated to help prevent cavities and help strengthen teeth
            • helps rinse away the nasty bits that little brushes may miss
            • leaping bunny certified. not tested on animals, real or imaginary.
            • vegan
            • made with globally sourced ingredients + made in the USA
            • no alcohol. no dyes. no artificial flavors. no artificial sweeteners. no SLS/sulfates. no brainer.
            dreams do come true
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          • hello deosparkling peach deodorant
            • clinically proven 24 hour odor protection
            • made with globally sourced ingredients
            • made from 100% PCR materials
            • dermatologically tested 
            • no staining, no aluminum, no baking soda, no parabens, no dyes
            • vegan
            • glides easily 
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crinkle-free tubes

we admit it, we’re obsessed with design, and we hate fugly-looking, crinkly tubes. we also think that the tubes should feel as good in your hands as our amazing pastes feel in your mouth. Our custom, BPA-free soft touch tubes retain the integrity of their form through their lifecycle and while we might be a bit biased, we think they’re pretty enough to keep out in the open. we’re working to make these tubes recyclable in your everyday curbside bin, but in the meantime please recycle these beauties (as well as your other personal care products) through our friendly TerraCycle collection program (see below).

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crinkle free tubes

post consumer resin

we’re super proud to have post consumer recycled (PCR) material in a lot of our product packaging. for example, our deodorant packaging is made from 100% PCR plastic, and all of our mouthwash bottles are made with 25% PCR plastic, and that’s just the start. hey, maybe PCR should be an acronym for a pretty cool resource.

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post consumer recycled material packaging

thoughtfully sourced

we like to source our plastics from renewable sources whenever possible. that’s why our CBD toothpaste tubes are made from sugar cane. we also used plant based plastics in our floss picks and adult single use toothbrushes. while these products are not biodegradable, nor curbside recyclable, yet (we’re working on it, promise), they can be recycled through our oh-so-awesome terracycle program.

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thoughtfully sourced CBD toothpaste tubes made from sugar cane plastic

FSC certified paper

we’re psyched to share that all of our secondary paper packaging is made with Forest Stewardship Council certified paper. we also print with soy-based inks, yee-ha.

learn more about the FSC
fsc certified paper cartons

How2Recycle

we’re proud to be a partner of How2Recycle, and to include information on-pack that offers info on how to recycle each product’s individual components. please, pretty-please check our on-pack How2Recycle labels for instructions, and if the label says something is not recyclable, please use our terracycle recycling program. on behalf of the planet, thanks for giving a spit.

learn more about H2R
how 2 recycle

reduce + reuse

less is more, right? say hello to our sustainable regimen: replaceable head toothbrushes with an ergonomic aluminum handle that uses 85% less plastic as compared to our standard manual brush. the perfect pairing? check out our toothpaste tablets that are a water free, plastic free alternative to traditional toothpaste, and a mouthwash pouch that has 80% less plastic than 2 mouthwash bottles. rock these, and you’re choosing friendly for sure.

reduce and reuse with replaceable head toothbrushes

solving for the non-recyclable

we’re working hard to make the best choices we can, and to create products that are as thoughtful as possible. while we love the look and feel of our packaging and the naturally friendly formulations, there are still some products that are not yet curbside recyclable. please know we never stop exploring, experimenting and innovating when it comes to packaging materials, sustainable resources, and best-in-class manufacturing processes, that we really give a spit about how we source and design…and that we’re not slowing down. we’re all on a journey, and together, we’ll get there in style. please see the on-pack How2Recycle label for info and instructions on recycling particulars. if the label says something is not recyclable, please rock our partnership with TerraCycle and the Natural Care Recycling Program to recycle your hello products, along with any and all of your personal care products, for free. yup, for free. participation in this program may be limited, but we’re always working to expand the number of products that are recyclable at curbside, and the reach of this program. #choosefriendly 

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solving for the non-recyclable with TerraCycle
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