we admit it, we’re obsessed with design, and we hate fugly-looking, crinkly tubes. we also think that the tubes should feel as good in your hands as our amazing pastes feel in your mouth. Our custom, BPA-free soft touch tubes retain the integrity of their form through their lifecycle and while we might be a bit biased, we think they’re pretty enough to keep out in the open. we’re working to make these tubes recyclable in your everyday curbside bin, but in the meantime please recycle these beauties (as well as your other personal care products) through our friendly TerraCycle collection program (see below).
post consumer resin
we’re super proud to have post consumer recycled (PCR) material in a lot of our product packaging. for example, our deodorant packaging is made from 100% PCR plastic, and all of our mouthwash bottles are made with 25% PCR plastic, and that’s just the start. hey, maybe PCR should be an acronym for a pretty cool resource.
we like to source our plastics from renewable sources whenever possible. that’s why our CBD toothpaste tubes are made from sugar cane. we also used plant based plastics in our floss picks and adult single use toothbrushes. while these products are not biodegradable, nor curbside recyclable, yet (we’re working on it, promise), they can be recycled through our oh-so-awesome terracycle program.
FSC certified paper
we’re psyched to share that all of our secondary paper packaging is made with Forest Stewardship Council certified paper. we also print with soy-based inks, yee-ha.
we’re proud to be a partner of How2Recycle, and to include information on-pack that offers info on how to recycle each product’s individual components. please, pretty-please check our on-pack How2Recycle labels for instructions, and if the label says something is not recyclable, please use our terracycle recycling program. on behalf of the planet, thanks for giving a spit.
reduce + reuse
less is more, right? say hello to our sustainable regimen: replaceable head toothbrushes with an ergonomic aluminum handle that uses 85% less plastic as compared to our standard manual brush. the perfect pairing? check out our toothpaste tablets that are a water free, plastic free alternative to traditional toothpaste, and a mouthwash pouch that has 80% less plastic than 2 mouthwash bottles. rock these, and you’re choosing friendly for sure.
solving for the non-recyclable
we’re working hard to make the best choices we can, and to create products that are as thoughtful as possible. while we love the look and feel of our packaging and the naturally friendly formulations, there are still some products that are not yet curbside recyclable. please know we never stop exploring, experimenting and innovating when it comes to packaging materials, sustainable resources, and best-in-class manufacturing processes, that we really give a spit about how we source and design…and that we’re not slowing down. we’re all on a journey, and together, we’ll get there in style. please see the on-pack How2Recycle label for info and instructions on recycling particulars. if the label says something is not recyclable, please rock our partnership with TerraCycle and the Natural Care Recycling Program to recycle your hello products, along with any and all of your personal care products, for free. yup, for free. participation in this program may be limited, but we’re always working to expand the number of products that are recyclable at curbside, and the reach of this program. #choosefriendly