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Why No Triclosan

hello team member
by connie gregson , friendly head of r+d at hello products

If you’ve ever been to a supermarket (we’re guessing you have), then you know that there’s more than one way to make a toothpaste. In fact, there’s not even necessarily a single “right” way to do so – which is what makes our jobs fun and creative here at hello, and allows us to bring you a vibrant range of brushing options. There are, however, some not awesome ways to make a toothpaste; certain ingredients that maybe once thought to be ok to use may no longer considered suitable. Triclosan is one of the ingredients that we pass on. Here’s what it is and why it’s probably best left out of your toothpaste.

What is Triclosan?

Triclosan (sometimes called TCS) is an antimicrobial chemical – which means it’s effective at killing/stopping the growth of tiny stuff like bacteria and fungi. Triclosan’s been around for just about 50 years. In the early days it was primarily used in hospitals, but over time it made its way into more and more consumer products including soaps, toothpastes, and mouthwashes. In fact, by 2010 triclosan was being used in nearly all liquid, gel, or foaming soaps. While less commonly found in toothpastes, the rationale for using triclosan in oral care products was that it could help prevent gum disease. But research has shown that triclosan may have risks attached to it – and the reality is that it’s not really an essential ingredient. That’s why in 2016, the Food and Drug Administration (FDA) decided that over-the-counter soaps and body washes should no longer contain triclosan.

Why doesn’t hello use triclosan in its toothpastes?

While triclosan can technically still be included in toothpastes, mouthwashes and hand sanitizers, we don’t add it to our toothpastes for a number of reasons. Studies have shown that triclosan can alter the regulation of hormones in animals, may be harmful to the immune system, and can even help bacteria become Our policy is “when in doubt, leave it out.”

Toothpastes without triclosan

The triclosan ban in soaps has hardly done its reputation any favors – and while we never used it in our toothpastes to begin with, we’re happy to say it’s starting to see diminished use in oral care products in general. Still, your best bet when hitting the toothpaste aisle is to check the ingredient label before purchasing. Unless, that is, you’ve used made the sterling choice of choosing a hello toothpaste – in which case you can purchase with confidence because we strive to include as many of the friendliest ingredients possible. That means nothing tested on animals, no dyes or artificial sweeteners, no parabens or gluten, and -yep- no triclosan. Because if we’re gonna get you to show off that beautiful smile, we gotta make sure you #brushhappy.