free shipping on all orders over $30! p.s. get a free gift with every order! ๐Ÿš• ๐Ÿ˜ƒ hellofriends

shipping to friends in the Continental US only, but promise, global friendliness coming soon.

free shipping on all orders over $30! p.s. get a free gift with every order! ๐Ÿš• ๐Ÿ˜ƒ

say hello to our
thoughtfully-sourced ingredients.

coconut oil

soothes like a mother and moisturizes like nobody's business.


activated charcoal (made from sustainable bamboo) whitens naturally by removing surface stains and freshens breath.

farm-grown mint

peppermint oil from free-range mint, grown in a real field to makes our pastes taste delicious. because no one ever frolicked in a field of triclosan.

aloe vera

soothes and moisturizes. it's also really great for sunburn relief, but we've never seen tan lines on our teeth.


a sweetener derived from the fermentation of corn, and no, it's not like moonshine. it prevents cavity-causing bacteria from sticking to teeth. cheers.


a sweetener that helps keep bacteria from sticking to your teeth, and unlike sugar, it doesnโ€™t cause cavities. the only thing we want sticking around is you.


provides a source of calcium and phosphate, minerals found in the enamel. and when it comes to calcium, the more the merrier.

hydrated silica

polishes teeth and removes stains, better than your favorite dry cleaner.

hemp seed oil

provides hempier brushing experiences.


a humectant and sweetener that lends a velvety texture to our paste. and let's face it, once you go velvety with your paste, there's no going back.


sustainably sourced oils from canola, coconuts and palm produce glycerin that enhances mouthfeel and acts as a moisturizer.


our responsibly and sustainably farmed stevia is a natural, near zero-calorie sweetener that doesn't promote cavities. cavities and calories are unfriendly


sustainably sourced matcha works as a brightening and freshening agent in our toothpaste.

white turmeric

our sustainably farmed white turmeric is used in our toothpaste for a natural, no-mess alternative for brighter, whiter teeth.

Signup to our newsletter and be the first to hear about awesome offers and promotions.

let's be friends

be the first to hear about our awesome new products, offers, and promotions.

add some friendly to your inbox

skip for now
let's be friends

need a reason to crack a smile?

save money, brush happy!

get coupon