our hearts are with Texans and Floridians in need.for every tube purchased, we’ll be donating a tube to hurricane relief during the month of September. brush friendly, give friendly.
shipping to friends in the Continental US only, but promise, global friendliness coming soon.
say hello® to a new kind of naturally friendly™ oral care, created by a small, passionate crew using thoughtful, effective ingredients so delicious you’ll rush to brush. we believe in a brusher’s right to choose, creating toothpastes to meet a variety of needs or tastes, including adults and kids, extra whitening and sensitivity relief, and more.
we thought oral care was unfriendly, and we thought ‘hello’ was the friendliest word around. for us, hello is a friendly greeting and initiates a conversation. that’s what hello is to us – a conversation with our fans!
yes, we did!
hello® is on a mission to make the world a friendlier place, starting with your mouth. we’re a new kind of naturally friendly™ oral care, created by a small, independent crew, using thoughtful, effective ingredients so delicious you’ll rush to brush.
say hello® to a new kind of naturally friendly™ oral care, created by a small, passionate crew, using thoughtful, effective ingredients so delicious you’ll rush to brush. our first product was developed in 2013 and on shelf at national retailers within six months.
hello® was dreamed up by one of the most creative minds in consumer goods: Craig Dubitsky. prior to hello, Craig cofounded eos, a women’s personal care brand known for its ubiquitous spherical lip balm. he also served as the CMO of Popcorn, Indiana, and as SVP of Venture Development at Simon Property Group where he led the initial investment in Method Products and served as a Board Member from 2001 to 2004. you can learn more about him here.
walking down the oral care aisle, Craig was struck by the fact that other brands treated your mouth as a war zone, talking about killing and fighting odors, germs and bacteria. combined with the images of stylized and holographic extracted teeth, he saw the opportunity to bring personal back to personal care and create a naturally friendly approach to oral care. that approach became hello and comes to life in everything we do: product development, company culture and our relationships with fans, retailers and partners alike.
hello® is on a mission to make the world a friendlier place, starting with your mouth. that’s why we make naturally friendly™ toothpastes that are thoughtful, effective, and delicious.
like everything at hello®, product ideas are a team effort, and we all share what we’d like to see. for example, we noticed the trend of people using oil pulling techniques to clean their teeth and wanted to give a nod to the practice in a hello toothpaste variety. using our guiding principles of making products that are thoughtful, effective, and delightful, Connie, our amazing R&D lead, figured out that coconut oil’s moisturizing properties would be the perfect ingredient in our new sensitivity relief fluoride toothpaste with coconut oil.
hello is also serious about using thoughtful ingredients like aloe vera, xylitol and erythritol and takes pride in being free of synthetic dyes, artificial sweeteners/flavors, parabens, microbeads, triclosan, and gluten.
Harbor, our company dog, is our first office greeter and calming cuddler.
the founder of hello®, Craig Dubitsky, has been Skyping since before it was cool. we’re putting the personal back in personal care and believe it is important to be able to see and connect with hello teammates in real time as a part of this mission.
right now, we have a small, independent crew of twelve. you can learn more about each of us at www.helloproducts/our-people.
hello® is based in the heart of Montclair, N.J. fun fact: our office was a former billiards hall that we converted into an open concept loft!
a lot. it’s natural and fits our loft office style.
we’re a joking bunch and like our toothpastes, we can’t pick just one.
yes. safety and efficacy are of the utmost importance to us. hello® toothpastes are formulated in accordance with FDA requirements and manufactured in facilities that meet the FDA’s Current Good Manufacturing Practices (CGMPs). on a majority of our fluoride offerings, we’ve done third party testing that demonstrated our pastes are effective at removing stains while being gentle on your teeth. These tests are called PCRs (pellicle cleaning ratios) and RDAs (relative dentin abrasivity) – more information can be found at helloproducts.com/professionals.
we take pride in our commitment in using thoughtful, effective ingredients that are so delicious that will make everyone will rush to brush. like any product, please use as directed and intended – and only on humans.
parents should always supervise their children’s brushing. you can help them rush to brush the right way, every time!
our hello® kids fluoride free toothpaste in natural watermelon is safe for children of all ages if accidentally swallowed while brushing. of course the product is safest when used as directed and intended.
hello® kids fluoride toothpaste in bubble gum and blue raspberry are most appropriate for children over the age of two and when used as directed and intended. however, we recommend consulting with your dentist to determine if a fluoride toothpaste is the right choice for your little one.
hello® products are designed for brushing your teeth, not for consumption. let your teeth and taste buds savor the flavor, not your stomach.
if using a fluoride toothpaste and accidentally swallow more than the amount typically used for brushing, get medical help or contact a Poison Control Center right away. if you ingest a fluoride-free toothpaste, you will likely not experience any issues, but consult your doctor if concerned.
consumption of aloe vera gel, which is present in our sensitivity relief fluoride toothpaste and our fluoride free toothpastes, is not recommended during pregnancy. though toothpaste is not intended to be or generally consumed, it is always best to consult your doctor if concerned.
yes, the ingredients in hello® toothpastes should not cause any damage to your dental hardware.
if you are currently having an adverse or allergic reaction, please seek immediate medical attention. discontinue use of our product immediately until you consult with your doctor. you can find a complete list of our ingredients here. you can also contact us at email@example.com.
hello® toothpastes have many ingredients derived from coconut oil. if you have an allergy to coconut, we suggest you avoid all of our toothpastes.
hello® products do not contain any sources of gluten, and we are in the process of becoming fully certified to confirm no traces of gluten are found in our manufacturing facilities.
yes, hello® products are vegan and are “Cruelty-Free and Vegan” certified through PETA.
yes, hello® products are dairy free, vegan and contain no animal byproducts.
the glycerin used in hello® products is made from canola, palm, soy, coconut or palm kernel oil. our supplier has verified that once they make the glycerin, all soy protein is removed. if you have a severe soy allergy, however, we recommend consulting your doctor before using hello® products.
yes, all hello® toothpastes contain natural flavors to ensure great taste.
hello® kids fluoride toothpaste in bubble gum and hello® kids fluoride free toothpaste in natural watermelon include citrus oils to provide the delicious watermelon and bubble gum flavor. if you have an allergy to citrus, consult with your doctor to determine if hello products are right for you.
no, hello® products don’t contain tea tree oil.
we do have a contingent of super fan dentists and are continuing to spread the word through Henry Schein, the leading dental distributor.
brushing with all hello® toothpastes as directed and intended can help with the physical removal of plaque, the precursor to gingivitis.
yes, hello® toothpastes have hydrated silica which helps gently whiten your teeth without bleach or peroxide. for those looking for extra pearly whites, we recommend using our hello extra whitening fluoride toothpaste which has a boost of calcium carbonate, along with an extra polishing hydrated silica, to gently whiten your teeth.
hello® toothpastes contain thoughtful ingredients like hydrated silica and calcium carbonate that help polish teeth and gently remove surface stains.
yes, brushing with all hello® toothpastes as directed and intended can help with the physical removal plaque.
yes, at hello® we thinks it’s friendly to be fresh. we’ve made our toothpastes both delightful for your taste buds and your breath, helping you and everyone around you enjoy a breath of fresh air.
hello® doesn’t offer a tartar control product at this time, but we’ve been thinking about it. let us know if this is something you’d be interested in at firstname.lastname@example.org.
yes, all hello® fluoride toothpastes meet the FDA anticaries monograph for fluoride, which has proven efficacy for preventing cavities. in addition, a select group of hello fluoride toothpastes have been tested by both the ADA and at third party labs and proven to be safe and effective at preventing cavities. this includes:
we are continuing to explore getting all fluoride pastes “ADA accepted” but each product must undergo individual, lengthy testing to qualify. that said, we use similar or identical fluoride systems across all fluoride toothpastes.
yes, when used as directed and intended, brushing with all hello® fluoride toothpastes can help protect enamel. hello, in tandem with third party labs, conducts relative dentin abrasivity tests (RDAs) that show hello fluoride toothpastes and hello fluoride free toothpaste in natural sweet mint both gently remove tooth stains without damaging enamel.
hello® just released hello sensitivity relief fluoride toothpaste with coconut oil. hello sensitivity relief is a naturally friendly™, delicious paste without any yucky aftertaste. it relieves sensitivity pain, gently whitens teeth and is thoughtfully formulated with moisturizing coconut oil, soothing aloe vera, and other thoughtful ingredients while helping to prevent cavities and protect your enamel.
hello® sensitivity relief fluoride toothpaste contains potassium nitrate which is used to desensitize the nerve endings in your teeth and reduce tooth sensitivity. hello uses the maximum amount approved by the FDA for this purpose.
hello sensitivity relief fluoride toothpaste with coconut oil is formulated to help relieve sensitivity pain within two to four weeks of brushing.
Leaping Bunny certification verifies we are cruelty-free throughout our entire supply chain. not testing on animals is the friendliest way to be.
the PETA “Cruelty Free and Vegan” certification verifies we are cruelty free and make the friendliest choice to not test on animals. it also confirms our products are vegan as they do not contain animal bi-products.
you can find the American Dental Association (ADA) “ADA Accepted” seal on specific hello® products that have been both tested by the ADA and at third party labs and proven to be safe and effective at preventing cavities. currently the seal can be found on the following hello fluoride toothpastes, which are also listed on the ADA’s website:
no, hello® products does not test on animals. in fact, all hello products are Leaping Bunny certified meaning each of our ingredients and our final product are not tested on animals. We are are “Cruelty Free and Vegan” certified by PETA so you can feel great knowing we’re friendly to your teeth and to animals. visit Leaping Bunny’s website to see our certification.
at hello®, we believe in a brusher’s right to choose and do make a number of fluoride toothpastes including:
for those looking for a fluoride free alternative, no worries – we’ve got you covered with:
hello® doesn’t use parabens or propylene glycol in our products. hello fluoride toothpastes do not contain any preservatives.
in hello fluoride free toothpastes, we do use a touch of potassium sorbate to maintain stability.
fluoride has antimicrobial properties, helping maintain the freshness of our fluoride pastes. our fluoride free is without fluoride and needs a touch of potassium sorbate to maintain stability.
sorbitol is a humectant, helping our pastes retain moisture. it’s also a sweetener found in the fibers of many fruits and vegetables, including corn which is where hello’s sorbitol is derived. sorbitol lends a velvety texture to our toothpastes, providing a great mouthfeel while you brush.
sodium lauryl sulfate helps our toothpastes foam and clean your teeth. our sodium lauryl sulfate is made from palm and coconut oils.
nearly two-thirds of hello® products are sls/sulfates free. we’re working to make all of our pastes sls/sulfates free.
nearly two-thirds of hello® products are sls/sulfates free. we’re working to make all of our pastes sls/sulfates free.
we’re making it happen! right now, two-thirds of our product line are sls/sulfate free, and we’re in the process of removing this ingredient from the rest of our products.
cocamidopropyl betaine is a surfactant, a technical way of saying it helps our products disperse and remove food particles on your teeth. hello® sensitivity relief fluoride toothpaste with coconut oil and hello® fluoride toothpaste in mojito mint do contain cocamidopropyl betaine.
hydrated silica is a powder made from a crystallized compound found in sand and quartz. we use it to polish your teeth and remove stains in a gentle way.
vegetable glycerin is a liquid that enhances mouthfeel and acts a moisturizer. the vegetable glycerin in hello® toothpastes is sustainably sourced and derived from a mix of canola, coconut, palm, palm kernel and soybean oils. we use only vegetable oil to ensure our products are vegan and cruelty-free.
calcium carbonate is a mineral that removes stains and gently whitens teeth. we use it in our extra whitening fluoride toothpaste.
no, hello® products do not contain microbeads.
no, hello® products do not contain any synthetic dyes.
no, hello® products do not contain peroxide.
no, hello® products do not contain triclosan.
no, hello® products do not contain phthalates.
no, hello® products do not contain carrageenan.
for some consumers, alcohol can burn and sting – there’s nothing friendly in that! while hello® products do contain sorbitol and xylitol which are sugar alcohols, they do not contain any traces of alcohol in them.
at hello®, we use natural flavors from extracts and essential oils to make our toothpastes taste awesome. the flavor mixes of the oils we source are proprietary, but not artificial. if you are allergic to specific essential oils, please write us at email@example.com to ensure your toothpaste is right for you.
our blue raspberry flavor does contain raspberry extract, but also is comprised of other natural flavors to balance the taste. we’re still looking for a blue raspberry bush.
bubble gum doesn’t grow on trees so no, we use a mixture of flavorings including orange and grapefruit oils to ensure there’s a strong, balanced bubble gum flavor your kids will love.
we use real watermelon extract in our flavoring, along with orange oil, spearmint and other essential oils to balance the flavor. and don’t worry, it’s seedless.
mojito mint is made up of a proprietary blend that includes mentha piperita – a fancy way of saying peppermint, spearmint oils and lime extracts, among other flavors to create a balanced taste.
our sweet mint flavor includes peppermint, spearmint, vanilla, and other essential oils to create a balanced, minty flavor.
our pure mint flavor includes peppermint, spearmint, a small touch of vanilla, and other essential oils to create a balanced, minty flavor.
our soothing mint flavor includes a blend of peppermint, spearmint and wintergreen oils, as well as other essential oils to create a balanced, soothing taste.
our supermint flavor includes a blend of peppermint, spearmint and cornmint, as well as other essential oils to create a strong, minty taste.
aloe vera gel comes from the aloe plant and while best known for sunburn relief, it’s actually a great moisturizer for your mouth.
yes. some ingredients in hello products are contraindicated with pregnancy, including aloe vera gels, but toothpaste is generally not consumed. it is always best to consult your doctor if you are concerned.
xylitol is a sweetener derived from corn and in our case, we have sourced xylitol made only from non GMO corn. in addition, unlike some sweeteners, xylitol helps prevent bacteria from sticking to your teeth and does not promote tooth decay.
erythritol is a sweetener derived from corn fermentation. like xylitol, erythritol helps prevent bacteria from sticking to your teeth and does not promote tooth decay.
xanthan gum is derived from corn fermentation and is a common ingredient in gluten free baking and personal care items as it’s a great thickener and stabilizer.
hello® uses lauryl glucoside made from non GMO corn, coconut or palm oil. it is a surfactant, a technical way of saying it helps our toothpastes disperse and remove food particles on your teeth.
calcium glycerophosphate is a mineral supplement and a source of calcium and phosphates. it is used in our toothpastes to raise the pH balance in your mouth to buffer the negative effects of sugar or acids on your teeth.
titanium dioxide is a naturally oxidized fine white powder from ilmenite ore. it helps our toothpastes stay bright white in lieu of using synthetic dyes.
the majority of personal care products need preservatives; at hello, we use a touch amount (only when necessary) to keep our fluoride free toothpastes fresh. while potassium sorbate is a synthetic salt derived from sorbic acid, it is approved for use by the Whole Foods Premium Body Care seal and the Handbook of Green Chemicals.
hello® uses stevia rebaudiana leaf extract from sustainably farmed stevia plants to enhance the taste of our pastes.
coconut oil is an oil extracted from mature coconuts. hello® uses coconut oil powder in our sensitivity relief fluoride toothpaste to sooth and moisturize your mouth. additionally, coconut oil is one of the sources of our glycerin found in all pastes.
purified water removes or reduces all impurities.
sodium lauroyl glutamate is a sodium salt that is made from coconut and/or palm oils as a gentle cleanser for your teeth and gums.
hello® uses sodium cocoyl glutamate that is made from coconut and/or palm oils as a surfactant, a technical way of saying it helps toothpaste foam and spread out while you brush to cover every crevice of your teeth.
palm kernel oil is derived from the kernel of the palm plant and is one source of our glycerin. we use glycerin as a moisturizer to enhance the mouthfeel of our pastes.
all hello® products containing glycerin may contain sustainably-sourced palm kernel oil as our glycerin is made from one or more of any five oils at a given time.
hello uses sustainably-sourced palm kernel oil to make the glycerin used to enhance mouthfeel and act as a moisturizer.
hello® sources high quality, thoughtful ingredients from all over the world.
hello® uses calcium carbonate from the US.
hello® sources its water from upstate New York.
hello® uses sorbitol from the United States.
hello® uses xanthan gum from the United States.
hello® uses hydrated silica from the United States.
hello® uses lauryl glucoside made in the United States from corn and palm and/or coconut oil from Malaysia and the Philippines.
hello® uses flavors made in the US from extracts and essential oils sourced from all over the world including the United States, India, Mexico and China.
hello® uses glycerin made in the United States from canola, palm, soy, coconut or palm kernel oil sourced from Malaysia and the Philippines. our supplier is part of the Roundtable for Sustainable Palm Oil.
hello® uses sustainably sourced palm kernel and palm oil from Malaysia and the Philippines to make our glycerin, sodium lauryl sulfate and lauryl glucoside.
yes, based on availability, our glycerin can be made with soybean, palm, palm kernel, canola or coconut oil. we try to source and use a high quality oil blend to meet our product standards.
hello® uses xylitol made from non GMO corn from China.
hello® uses sodium lauroyl glutamate made in Japan from coconut and/or palm oils from Malaysia and the Philippines.
hello® uses coconut oil made from Fair Trade, non GMO coconuts from Malaysia and the Philippines.
hello sources its sodium fluoride from Taiwan.
hello® uses cocamidopropyl betaine made in Germany from palm kernel oil derived from sustainably sourced palm from Malaysia and Indonesia.
hello® uses sodium cocoyl glutamate made in Japan from coconut and/or palm oils from Malaysia and the Philippines.
hello® uses calcium glycerophosphate from France.
hello® uses titanium dioxide made in Finland from ilmenite ore from Canada and Norway.
hello® uses stevia rebaudiana leaf extract made in China from the stevia plant sourced in Latin America.
hello® uses erythritol made from non GMO corn from China.
hello® uses aloe vera gel from Mexico.
A: hello makes its tubes and caps from plastic. our boxes are made from 100% recyclable paper certified by the Forest Stewardship Council. we also use soy based ink on our boxes.
no, hello® packaging does not contain latex.
yes, all hello® packaging is BPA free. it’s the friendly way to be.
hello® products are made in the USA with globally sourced ingredients.
hello® is obsessed with providing a high quality experience to anyone who tries our products. from the touch and feel of our tubes to the flavors of our pastes, we source thoughtful ingredients from high quality sources. for example, our xylitol is made in China as it is one of the only places in the world that offers a non GMO option.
hello® products are not biodegradable.
hello® toothbrush handles are made with recycled yogurt containers and corn resin. the rest of our packaging is made from new ingredients, and our boxes are made to be recycled.
hello® boxes are recyclable.
hello® toothpastes have a shelf life of two years, though we hope you use it sooner. we doubt it’ll stay on your shelf that long given the taste will make you rush to brush every day.
right now, hello® kids fluoride free toothpaste in natural watermelon is a great choice for kids under two. we’re continuing to explore other naturally friendly, effective and delicious choices for kids of all ages, too! please consult your dentist to ensure the best option for your little one.
we love all the clever hacks out there using toothpaste, but we recommend you save every squeeze from the tube for your teeth. trust us, your teeth and tastebuds will thank you for this.
the suggested retail price for hello toothpaste varies based on ingredients and tube size, ranging from $3.49 for our kids offerings to $5.99 for our sensitivity relief fluoride toothpaste with coconut oil.
hello® products can be found in-store at great retailers across the U.S. check out our store locator to find a store closest to you!
you can also purchase hello through great e-tailers like Amazon and even through our own helloproducts.com store.
help us right this wrong. tell us where you’d like to see our products at firstname.lastname@example.org, and please feel free to let your local store manager know about us!
thanks for your support of hello®! please send a friendly hello to email@example.com.
thanks for your interest in reviewing hello®! please fill out this form and our team will be back in touch.
thanks for saying hello®! please contact Meghan Kelleher at firstname.lastname@example.org.
you flatter us! thanks for your interest in working with hello®. let’s put it this way: we are trying to create the friendliest, most dynamic company in the world, and companies are all about the people behind them. if you’re ready to help us change the world by elevating the everyday, then yes, let’s talk! email us at email@example.com.
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